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OpenAI即将推出AI视频生成社交应用。

qimuai 发布于 阅读:20 一手编译


OpenAI即将推出AI视频生成社交应用。

内容来源:https://www.wired.com/story/openai-launches-sora-2-tiktok-like-app/

内容总结:

据外媒报道,人工智能公司OpenAI正在开发一款独立视频生成应用Sora 2,其界面设计与TikTok高度相似,但内容完全由人工智能生成。该应用采用竖屏信息流和滑动浏览模式,设有算法推荐的"专属推荐"页面,用户可通过右侧菜单栏对视频进行点赞、评论或混剪创作。

内部文件显示,用户可通过新一代视频模型生成最长10秒的短视频,但无法上传手机相册或其他应用中的现有素材。应用内置身份验证功能,用户认证个人形象后即可在视频中使用数字肖像,其他用户也可在作品中标记并使用其形象。即使视频仅存为草稿,被使用肖像者仍会收到通知。

该应用已于上周在内部测试,员工使用频率之高甚至引发管理层对工作效率的调侃。业内分析认为,OpenAI此举意在通过短视频交互形式重塑用户对AI视频技术的认知,类似ChatGPT对文本AI的推广效应。同时,特朗普政府关于TikTok在美业务的不确定性,也为该公司进军短视频领域提供了特殊机遇。

当前AI视频赛道竞争日趋激烈:Meta近期在其AI应用中推出专属AI短视频功能Vibes,谷歌也将新一代视频模型Veo 3整合至YouTube平台。相较之下,TikTok对AI内容监管更为严格,明确禁止可能误导公众或损害个人权益的AI生成内容。

值得注意的是,Sora 2应用因版权保护机制时常拒绝生成视频。OpenAI正面临包括《纽约时报》在内的多起版权诉讼,同时其儿童保护措施也受到社会关注。该公司本周推出了家长控制功能,正在研发的年龄预测工具或将自动为未成年用户启用限制模式,但目前尚未透露Sora 2应用的具体年龄限制方案。

中文翻译:

据《连线》独家获悉,OpenAI正为其视频生成AI模型Sora 2开发独立应用程序。这款采用竖屏信息流与滑动交互设计的应用,其界面与TikTok高度相似,但所有内容均通过人工智能生成。应用内设由推荐算法驱动的"个性推荐"页面,视频右侧的菜单栏支持用户进行点赞、评论或混剪创作。

根据《连线》查阅的文件显示,用户可通过OpenAI新一代视频模型生成最长10秒的短视频,但不支持从相册或其他应用导入素材。该应用配备身份验证功能,已验证身份的用户可在视频中使用自己的数字形象,其他用户也可在创作中标记并使用该形象。例如,用户可以生成一段与朋友在主题公园乘坐过山车的虚拟视频。据知情人士透露,即使用户形象仅出现在未发布的草稿中,本人也会收到通知。

OpenAI于上周启动内部测试,根据内部文件反馈,员工评价呈现"压倒性积极"。由于使用频率过高,部分管理者戏称其可能影响工作效率。OpenAI对此拒绝置评。

业内观察认为,OpenAI正押注Sora 2能像ChatGPT革新文本交互那样,彻底改变用户与AI视频的互动体验。内部消息源透露,特朗普总统对TikTok美国业务时断时续的收购交易,为OpenAI推出短视频应用创造了独特机遇——尤其是一款与中国没有紧密关联的产品。

去年12月正式发布的Sora最初仅支持网页访问,后很快被整合进ChatGPT应用。尽管当时该模型已属最先进的AI视频生成器,但OpenAI坦承其存在物理规律理解不足、长镜头动作场景失真等局限。

Sora 2将直面Meta与谷歌等科技巨头的竞争:Meta上周在其AI应用中推出专注AI短视频的"Vibes"版块;本月初谷歌宣布将定制版Veo 3视频模型集成至YouTube。相较之下,TikTok对AI内容采取更审慎态度,新规明确禁止"误导公众认知或损害个人权益"的AI生成内容。

知情人士表示,Sora 2常因版权保护机制及其他过滤规则拒绝生成视频。目前OpenAI正面临多起版权诉讼,包括《纽约时报》提起的焦点案件,指控其使用受版权保护的新闻材料训练AI模型。与此同时,儿童安全问题也引发持续批评。本周一该公司推出包括亲子账户绑定在内的新管控措施,并正在开发年龄预测工具,拟为疑似未满18岁的用户提供禁用浪漫对话等功能的受限版ChatGPT。Sora 2的年龄限制机制尚未明确。

本文节选自《模范行为》时事通讯,过往内容可通过此处查阅。

英文来源:

OpenAI is preparing to launch a stand-alone app for its video generation AI model Sora 2, WIRED has learned. The app, which features a vertical video feed with swipe-to-scroll navigation, appears to closely resemble TikTok—except all of the content is AI-generated. There’s a For You–style page powered by a recommendation algorithm. On the right side of the feed, a menu bar gives users the option to like, comment, or remix a video.
Users can create videoclips up to 10 seconds long using OpenAI’s next-generation video model, according to documents viewed by WIRED. There is no option to upload photos or videos from a user’s camera roll or other apps.
The Sora 2 App has an identity verification feature that allows users to confirm their likeness. If a user has verified their identity, they can use their likeness in videos. Other users can also tag them and use their likeness in clips. For example, someone could generate a video of themselves riding a roller coaster at a theme park with a friend. Users will get a notification whenever their likeness is used—even if the clip remains in draft form and is never posted, sources say.
OpenAI launched the app internally last week. So far, it’s received overwhelmingly positive feedback from employees, according to documents viewed by WIRED. Employees have been using the tool so frequently that some managers have joked it could become a drain on productivity.
OpenAI declined to comment.
OpenAI appears to be betting that the Sora 2 app will let people interact with AI-generated video in a way that fundamentally changes their experience of the technology—similar to how ChatGPT helped users realize the potential of AI-generated text. Internally, sources say, there’s also a feeling that President Trump’s on-again, off-again deal to sell TikTok’s US operations has given OpenAI a unique opportunity to launch a short-form video app—particularly one without close ties to China.
OpenAI officially launched Sora in December of last year. Initially, people could only access it via a web page, but it was soon incorporated directly into the ChatGPT app. At the time, the model was among the most state-of-the-art AI video generators, though OpenAI noted it had some limitations. For example, it didn’t seem to fully understand physics and struggled to produce realistic action scenes, especially in longer clips.
OpenAI's Sora 2 app will compete with new AI video offerings from tech giants like Meta and Google. Last week, Meta introduced a new feed in its Meta AI app called Vibes, which is dedicated exclusively to creating and sharing short AI-generated videos. Earlier this month, Google announced that it was integrating a custom version of its latest video generation model, Veo 3, into YouTube.
TikTok, on the other hand, has taken a more cautious approach to AI-generated content. The video app recently redefined its rules around what kind of AI-generated videos it allows on the platform. It now explicitly bans AI-generated content that's "misleading about matters of public importance or harmful to individuals."
Oftentimes, the Sora 2 app refuses to generate videos due to copyright safeguards and other filters, sources say. OpenAI is currently fighting a series of lawsuits over alleged copyright infringements, including a high-profile case brought by The New York Times. The Times case centers on allegations that OpenAI trained its models on the paper’s copyrighted material.
OpenAI is also facing mounting criticism over child safety issues. On Monday, the company released new parental controls, including the option for parents and teenagers to link their accounts. The company also said that it is working on an age-prediction tool that could automatically route users believed to be under the age of 18 to a more restricted version of ChatGPT that doesn’t allow for romantic interactions, among other things. It is not known what age restrictions might be incorporated into the Sora 2 app.
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