Snapchat在美国免费推出首款开放式AI滤镜
内容总结：
近日，社交应用Snapchat宣布将其人工智能图像生成功能"Imagine Lens"向全球免费用户全面开放。该功能此前仅面向付费订阅用户，如今普通用户亦可免费使用。
据悉，用户通过输入文字指令，即可实现自拍变身外星人、生成"暴躁猫咪"趣味图片等创意效果。该功能还支持用户为万圣节设计装扮创意，或为好友打造全新造型。生成内容既可分享至Snapchat好友及个人故事动态，也可导出至其他社交平台。
行业观察显示，此次功能开放正值Meta与OpenAI相继推出AI视频生成工具之际。这些具备视频生成能力的先进AI工具，正以更强大的功能争夺年轻用户群体。为应对行业竞争压力，Snapchat此次将AI图像生成功能免费化，被视为保持市场竞争力的重要举措。
目前美国免费用户已可体验该功能，加拿大、英国、澳大利亚等市场也将陆续开放。用户可在应用内镜头转盘的显眼位置找到此功能，或直接搜索名称使用。数据显示，Snapchat用户每日使用各类镜头的次数已突破80亿次。
中文翻译：
Snapchat近日宣布，其首创的开放式提示词AI图像生成功能"想象镜头"（Imagine Lens）将向全体用户免费开放。这款最初于九月仅面向付费用户推出的工具，允许用户通过自定义指令编辑快拍内容或直接生成AI图像。
例如在自拍后输入"把我变成外星人"，或是要求生成一张"暴躁猫咪"的图片。官方建议用户可用该功能尝试万圣节装扮创意，或为好友设计全新造型。生成成果既可分享给好友、发布至快拍故事，也能导出至其他平台。
此次功能开放正值Meta（Meta AI）与OpenAI（Sora）相继推出AI视频生成应用之际。这些具备比图像编辑更先进AI技术的产品，正在激烈争夺年轻用户群体——以Sora为例，用户仅需完成一次音视频录入，即可生成个人数字分身。好友间可互相分享这些名为"友情客串"的AI形象，实现共同出演视频片段。
这给Snapchat等社交平台带来竞争压力，因此免费开放AI图像生成功能对开发商而言不失为一项有价值的投资。此前该功能仅限Lens+会员与白金订阅用户使用，如今所有免费用户也将获得一定次数的生成额度。首阶段面向美国用户开放后，将逐步推广至加拿大、英国、澳大利亚等市场。
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该镜头功能位于应用内镜头转盘的前列区域，用户也可直接搜索名称调用。创作时点击标题栏编辑指令，若需灵感可选用预设推荐模板。官方数据显示，Snapchat用户每日使用镜头功能超80亿次。
英文来源：
Snapchat is making its new “Imagine Lens,” the company’s first open prompt image-generation AI Lens, available to all users for free. The Lens was initially launched in September but only for paid subscribers. With the Lens, users can edit their own Snaps using custom prompts or generate their own.
For instance, you could prompt the app, “Turn me into an alien” after snapping a selfie, or request an image of a “grumpy cat.” The company suggests you could use the Lens to try on Halloween costume ideas, or reimagine your friend in a new look, among other things.
The results can be shared with friends, posted to your Story on Snapchat, or shared beyond the app.
The broadened availability of the AI Lens follows the launch of AI video-generating apps from Meta (Meta AI) and OpenAI (Sora), which compete for young people’s attention with even more advanced AI tools and features than photo modifications.
For instance, Sora lets users generate videos of themselves after providing the app with a one-time video and audio recording to capture their appearance. Friends can share these AI personas, dubbed “cameos,” with one another, so they can star in videos together.
That puts pressure on other social apps like Snapchat to keep up, so making the AI image Lens free to use seems a worthwhile investment for the app maker.
Until now, Snapchat’s AI Lens was only available to Lens+ and Snapchat Platinum Subscribers, the company says. With the expanded rollout, Snap is making a limited number of image generations available to all free users, as well. At launch, free users in the U.S. will be able to access the new Lens, with plans for other markets underway, starting with Canada, Great Britain, and Australia.
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2-FOR-1 DISCOUNT: Bring a +1 and save 60%
Google Cloud, Netflix, Microsoft, Box, Phia, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. And don’t miss 300+ showcasing startups in all sectors. Bring a +1 and save 60% on their pass, or get your pass by Oct 27 to save up to $444.
The Lens is found near the front of the in-app Lens Carousel, or you can search for it by name. To create, tap the caption to edit your prompt, or use one of the preloaded suggestions if you need inspiration.
The company notes that Snapchat users access Lenses more than 8 billion times per day.