内容来源：https://www.geekwire.com/2025/amazon-nails-the-fundamentals-with-first-nba-broadcast-with-a-sports-betting-twist/

内容总结：

亚马逊正式开启NBA赛事全球直播新纪元，流媒体巨头以科技重塑体育观赛体验。10月20日，随着解说员伊恩·伊格尔"NBA登陆Prime视频"的宣告，亚马逊通过直播凯尔特人对阵尼克斯的赛季揭幕战，完成了其体育版图的重要布局。

本次直播基于亚马逊与NBA达成的11年独家转播协议，用户仅需支付139美元年费订阅Prime服务即可观看。实测显示，通过Fire TV、iPhone和MacBook等多设备播放流畅，1080P HDR画质与5.1环绕声效呈现完美观赛体验。转播沿袭传统电视制作标准，不仅启用知名解说团队，更在亚马逊米高梅工作室搭建专业演播室。

值得关注的是，亚马逊在直播中悄然测试了体育博彩功能——Fire TV用户可通过Prime视频登录FanDuel账户实时查看投注信息。这一创新恰逢NBA陷入赌博丑闻敏感时期，联盟总裁亚当·肖华在直播专访中坦言对事件"深感不安"，强调"比赛公正性是联盟最重视的底线"。此次直面争议的访谈，展现出科技平台介入体育传播的新闻敏锐度。

尽管Fire TV终端操作体验仍有优化空间，但整体转播完成度超出预期。亚马逊每年投入18亿美元获取NBA版权，其体育战略核心在于通过优质内容拉动Prime会员增长，构建集观赛、数据、电商于一体的生态系统。除NBA外，该平台还拥有NFL周四之夜、WNBA及英超联赛等赛事转播权。

随着传统有线电视用户流失，科技公司正加速抢占体育内容赛道。这场流媒体与职业体育的深度联姻，标志着体育传播正式进入科技驱动的新纪元。

中文翻译：

“它来了，它真的来了，它正在上演，”现场解说员伊恩·伊格尔说道，“NBA赛事登陆Prime视频。”随着这句宣告，亚马逊进军NBA赛事直播领域的序幕正式拉开。

本周五，亚马逊通过在全球首次直播NBA赛事，为其不断扩张的体育版图树立了重要里程碑。这场凯尔特人对阵尼克斯的比赛，源自一份为期11年的合作协议，该协议授予亚马逊对部分常规赛和季后赛的独家转播权。

我们通过Prime视频观看了本场比赛——用户只需支付139美元年费订阅Prime会员即可观看——观赛体验令人印象深刻。

直播在Fire TV、iPhone和MacBook设备上均运行流畅。画质清晰锐利，加载近乎瞬间完成，全程未见卡顿——至少在家庭WiFi环境下如此。亚马逊的1080p HDR视频与5.1环绕声效果堪称完美。

转播规格与传统全国电视直播别无二致：图形设计符合球迷对ESPN或TNT的期待，解说由观众熟悉的伊格尔和斯坦·范甘迪担纲，赛前节目则在亚马逊米高梅工作室的精致演播厅里由前NBA球星主导呈现。

但在光鲜表面之下，亚马逊正悄然开辟新领域：直播流内的体育博彩。

最引人注目的新功能是FanDuel平台集成，这是亚马逊将直播体育与互动技术融合的最新尝试。Fire TV用户可通过Prime视频登录FanDuel账户，直接在直播画面中查看实时博彩信息并追踪投注动态。

目前尚不能通过Prime视频直接下注——至少现在还不行——但这标志着流媒体平台直播体育赛事可能迎来微妙而重大的变革。

这一尝试正值微妙时刻：NBA近日正深陷涉及FBI调查的博彩丑闻，事件本周持续占据头条。

当NBA总裁亚当·肖华现身直播接受实时访谈时令人颇感意外。场边记者卡西迪·哈巴思开场便直指丑闻事件。肖华表示自己获悉消息后“深感不安”，并强调“对联盟及球迷而言，比赛公正性高于一切”。

这位总裁同时称赞了亚马逊的转播：“我本该开场就先表达登陆亚马逊平台的兴奋之情，”他坦言，“但没料到在亚马逊的首场访谈竟会围绕体育博彩展开。”

这段插曲凸显出亚马逊的转播并未回避实时新闻关联性——为科技驱动的直播注入了传统新闻业的基因。这同时构成超现实场景：当联盟在整合博彩工具的平台上完成首秀时，其最高负责人正在讨论体育博彩丑闻。

亚马逊还推出了其他技术赋能的新功能，包括基于亚马逊云服务的高级数据统计——但在周五直播中我并未注意到这些内容。

唯一不足之处在于Fire TV的用户体验：相比移动端或桌面端，其操作略显笨拙。导航逻辑不够直观，遥控器按键映射使得简单操作变得意外复杂。

但整体而言，这场直播更接近成熟产品而非技术演示。亚马逊的体育战略日益清晰：通过直播体育赛事驱动Prime会员增长，提升生态体系参与度。本次转播在亚马逊官网及应用首页均获得推广，体育直播也有助于助推其不断增长的广告业务。

据彭博社报道，亚马逊为NBA转播权支付了每年18亿美元的费用。

随着“剪线族”日益增多，体育联盟在与传统有线电视协议到期后，正加速与科技公司结盟。亚马逊、苹果和Netflix等企业亟需体育直播这类优质内容来吸引平台用户。

亚马逊还在周五晚直播了森林狼对阵湖人的比赛。今年其将转播66场常规赛及部分季后赛。该公司还通过Prime视频平台独家转播NFL周四之夜足球、WNBA和英超联赛等体育赛事。

周五的NBA首秀彰显了亚马逊的体育直播战略：将传统电视转播的可靠性与博彩、数据、电商等隐形技术层相结合，所有这些都构建在其AWS云基础设施和Prime会员体系之上。

英文来源：

“It is here, it is real, it is happening,” said play-by-play announcer Ian Eagle. “The NBA on Prime.”
And with that, Amazon’s foray into live streaming NBA games tipped off.
Amazon marked a major milestone with its growing sports portfolio on Friday, broadcasting its first-ever live NBA game around the world. The matchup — Celtics vs. Knicks — was part of an 11-year deal that gives Amazon exclusive rights to select regular season and playoff games.
We watched the game via Prime Video — accessible with a $139/year Prime subscription — and came away impressed.
The stream ran seamlessly across Fire TV, iPhone, and MacBook. The quality was crisp, load times near-instant, and there wasn’t a hint of lag — at least on a home WiFi connection. Amazon’s 1080p HDR video and 5.1 surround sound were a slam dunk.
The broadcast looked and felt like a traditional national telecast. The graphics mirrored what fans expect from ESPN or TNT, the commentary came from familiar voices — Eagle and Stan Van Gundy — and the pregame show from featured a slick set with former NBA stars at Amazon MGM Studios.
But under the surface, Amazon quietly tested a new frontier: in-stream sports betting.
The most noticeable new feature was the FanDuel integration, Amazon’s latest experiment in blending live sports and interactive technology.
Fans watching on Fire TV could log into their FanDuel accounts through Prime Video to view real-time betting information and track wagers directly within the broadcast.
You can’t make actual bets on Prime Video — not yet, at least— but it marks a subtle yet significant shift in how live sports may evolve on streaming platforms.
And it comes at a fascinating moment: the NBA is dealing with a major betting scandal that made headlines this week and involves the FBI.
I was surprised when NBA Commissioner Adam Silver joined the broadcast for a live interview. Sideline reporter Cassidy Hubbarth opened by asking about the scandal.
Silver said he was “deeply disturbed” upon hearing the news.
“There’s nothing more important to the league and its fans than the integrity of the competition,” he said.
Silver also praised Amazon’s coverage: “I should have started [by saying] how excited we are to be on Amazon,” he said. “I guess I wouldn’t have predicted that my first interview on Amazon would be about sports betting.”
The interview underscored how Amazon’s coverage didn’t shy away from real-time news relevance — adding a traditional journalistic layer within a tech-powered broadcast.
It was also a surreal moment: the NBA’s top official discussing a sports betting scandal during the league’s debut on a platform now integrating betting tools into its stream.
Amazon has other new tech-fueled features including advanced NBA stats powered by Amazon Web Services — but I didn’t notice that during Friday’s broadcast.
One of the only stumbles for me came on the Fire TV user experience, which feels clunky compared to mobile or desktop. Navigation wasn’t intuitive, and the remote’s button mapping made simple actions harder than expected.
But overall, the whole experience felt less like a tech demo and more like a finished product.
Amazon’s sports strategy is crystalizing: use live sports to drive Prime signups and boost engagement across its ecosystem. The broadcast was promoted on Amazon’s homepage and apps. Live sports also helps fuel Amazon’s growing advertising business.
Bloomberg reported that Amazon is paying $1.8 billion annually for the NBA rights.
As more people cut the cord, sports leagues are increasingly partnering with tech companies as their existing deals with traditional cable providers expire. Companies like Amazon, Apple, and Netflix are hungry for valuable content such as live sports to draw more subscribers to their respective platforms.
Amazon also aired the Timberwolves vs. Lakers game on Friday evening. It will stream 66 regular season games this year, along with some playoff games.
The company also separate deals to air the NFL’s Thursday Night Football, WNBA, and Premier League, among other sports-related programming on its Prime Video platform.
The NBA debut on Friday was a reminder of Amazon’s approach to live sports: combine the reliability of broadcast TV with subtle tech layers — such as betting, data, and e-commerce — built on its AWS cloud infrastructure and Prime membership model.