内容来源：https://techcrunch.com/2025/10/29/cluelys-roy-lee-on-the-ragebait-strategy-for-startup-marketing/

内容总结：

在近日举办的Disrupt 2025科技大会上，Cluely公司负责人罗伊·李向初创企业创始人提出建议：必须高度重视产品的病毒式传播策略。

李在会上指出："除非从事尖端技术研发，否则创业者应当低调深耕市场分发渠道。"但他同时坦言，并非所有团队都适合这类营销模式，"擅长技术开发的人才通常缺乏内容创作天赋，难以引爆社交传播。"

这番论述源自其亲身经历——今年四月，Cluely人工智能助手因宣称具备"完美作弊"功能引发全网热议，虽遭多家监考服务机构证伪，却在争议声中迅速获得安德森·霍洛维茨基金1500万美元投资，跻身竞争激烈的AI助手领域头部阵营。

"我尤其擅长制造争议性话题，"李在现场分享时直言不讳，"通过个性化表达方式呈现特立独行的行为，这种风格本身就会激怒很多人。"在他看来，社交媒体时代的核心法则在于"注意力是唯一硬通货"。

针对传统商业信誉观念，李提出不同见解："《纽约时报》式的铁招牌正在过时。看看山姆·奥特曼谈论型男、埃隆·马斯克屡出狂言就该明白，当今时代需要的是极致化、真实感和个性化表达。"

不过当被问及公司具体营收和用户数据时，这位深谙传播之道的创业者选择了回避："业绩出众无人喝彩，表现欠佳尽人皆知。我们目前发展超预期，但绝非史上增长最快的企业。"这种留白或许正是其传播策略的又一注脚。

中文翻译：

克鲁利的罗伊·李向初创企业创始人提出忠告：你们应该更认真地思考如何制造病毒式传播。

"总的来说，若非深耕技术领域，你就该低调专注布局分发渠道，"李在"Disrupt 2025"科技大会上对观众坦言。但他也明确指出并非所有人都适合这种病毒式营销："擅长工程思维的人通常缺乏幽默感，天生不具备内容创作者的基因。现实地说，这类人绝大多数根本不可能引发病毒传播。"

今年四月，克鲁利人工智能助手因其"隐形窗口可助您在任何场景作弊"的病毒式宣言声名鹊起——尽管多家监考服务机构随即证实能轻易侦测该程序，使这一宣言不攻自破。但短短数月间，这家公司竟从安德森·霍洛维茨基金筹得1500万美元，在拥挤的人工智能助手赛道中脱颖而出。

在李的叙事框架里，这恰是他引爆流量天赋的体现——这种天赋往往意味着激怒大批受众。"我尤其擅长将自己塑造成争议性话题，"他在台上表示，"我的许多行为都特立独行，而每个特立独行的举动都会透过我的个人风格滤镜呈现。这种风格本身就会天然激怒许多人。"

对李而言，这背后是更宏大的社交媒体逻辑：注意力才是唯一硬通货。正如他所言："声誉已成过往云烟。你可以像《纽约时报》那样守护金字招牌，但现实是山姆·奥特曼在社交媒体畅谈型男，埃隆·马斯克更是疯得淋漓尽致。"

"必须认清世界正转向全新维度，"他继续阐述，"在这个维度里，你需要极致张扬，需要保持真实，更需要彰显个性。"

不过这套策略的实际成效尚待商榷。当被问及克鲁利的营收或用户数据时，李选择了回避："我的经验是永远不要公布营收数据。因为若业绩向好，无人会称赞你的成就；若业绩惨淡，所有人都会放大你的失败。只能说我们表现超乎预期，但还算不上史上增长最快的企业。"

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英文来源：

Cluely’s Roy Lee has a message for startup founders: you should be thinking harder about how to go viral.
“Generally, if you’re not in deep tech, then you need to low-key deep focus on distribution,” Lee told the crowd at Disrupt 2025.
But he also made it clear that not everyone was cut out for this kind of viral marketing.
“If you’re any good at engineering, you’re probably not funny and you’re probably not going to be a content creator because you don’t have it in your blood. Realistically, most of these people have no chance of going viral.”
Cluely’s AI assistant grew famous this April with a viral claim that its undetectable windows could “help you cheat on anything” — a claim that was quickly disproven when a string of proctoring services showed they could, in fact, detect use of the AI assistant. But in a matter of months, the company had raised $15 million from Andressen Horowitz, becoming one of the most visible products in the crowded AI assistant space.
As Lee frames it, it’s part of his talent for going viral, which often means making lots of people very angry at him. “I think I’m particularly good at framing myself in a way that’s controversial,” he said onstage. “I do a lot of things that are different. And everything I do that’s different, I frame it through the filter of my voice. And my voice is naturally just very enraging to a lot of people.”
For Lee, it’s part of a broader theory of social media, in which attention is the only currency.
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“Reputation is sort of a thing of the past,” Lee said. “You can try to be the New York Times and guard your ironclad reputation, but realistically you’ve got Sam Altman on the timeline talking about hot guys and you’ve got Elon Musk going batshit crazy.”
“You just have to realize that the world is trending to a different place,” he continued, “where you have to be extreme, you have to be authentic and you have to be personal.”
It’s hard to say how well that strategy is working, though. When asked for Cluely’s revenue numbers or user numbers, however, Lee demurred.
“What I’ve learned is that you should never share revenue numbers because if you’re doing well, nobody will talk about how well you’re doing. And if you’re doing poorly, people will only talk about how poorly you’re doing,” Lee said.“I’ll say we’re doing better than I expected, but it’s not the fastest growing company of all time.”