内容来源：https://www.geekwire.com/2025/amazon-expands-low-cost-haul-service-and-launches-shopping-event-as-tariffs-squeeze-chinese-rivals/

内容总结：

亚马逊旗下低价购物服务"Amazon Haul"推出一周年之际，正式升级为"Amazon Bazaar"并加速全球布局，目前已在25个国家和地区上线。此举标志着该电商巨头与拼多多旗下Temu和希音(Shein)的竞争进入新阶段。

适逢该服务上线一周年，亚马逊宣布结束试运营阶段，并将于11月10日至11日举行为期两天的周年促销活动。首日将推出数万件1美元特价商品，次日更有限时1.1美分的"隐藏宝藏"专场。

这一扩张计划恰逢美国贸易政策出现重大调整。美国政府近期取消"最低免税额度"政策，终止了价值800美元以下包裹从中国直邮美国的关税豁免待遇，这对主要采用直邮模式的Temu和希音造成冲击。而亚马逊则凭借其本土仓储配送网络，有效规避了跨境直邮的关税风险。

该平价购物专区主打20美元以下商品，其中超百万款商品售价低于10美元。自6月以来，该平台访问量激增两倍，商品种类年增幅达400%。为提升客单价，亚马逊新推出满50美元享5%折扣、满75美元享10%优惠的促销政策。目前用户下单后通常可在1-2周内收货，服务渠道也从最初仅限移动端扩展至网页端。

中文翻译：

亚马逊旗下平价购物服务“Haul”上线一年后，公司正将这一业务拓展至全球。随着美国贸易政策冲击中国企业采用的进口模式经济效应，亚马逊与希音和Temu的竞争正日趋激烈。这项服务最初在美国推出，现已覆盖25个国家和地区。在越来越多的市场中，“Haul”已更名为“亚马逊集市”。

值此“Haul”上线一周年之际，亚马逊宣布该服务正式结束测试阶段，并于11月10日周一和11月11日周二举行为期两天的促销活动。亚马逊表示，活动首日将推出数万件1美元商品，次日则提供0.11美元的“隐藏宝藏”商品。

此举正值在线购物模式开创者Temu和希音应对美国取消“最低限度”贸易豁免政策之际。该项政策此前允许价值低于800美元的包裹从中国直邮至美国消费者且享受免税待遇。据报道，亚马逊越来越多地利用其美国本土履约网络处理“Haul”订单，以最大限度减少从中国直邮产生的巨额关税影响。

“Haul”为消费者提供了专属购物页面，陈列商品均价低于20美元，多数不超过10美元。该服务最初仅限移动端使用，现已拓展至网页端。订单通常在一到两周内送达。

亚马逊表示，自6月以来“Haul”页面访问量增长两倍，过去一年商品种类扩张近400%，现有超100万件10美元以下商品。为激励大额消费，现推出满50美元享95折、满75美元享9折的优惠活动。

英文来源：

A year after launching Amazon Haul, the company is expanding the low-cost shopping service globally — escalating its challenge to Temu and Shein just as U.S. trade policies disrupt the economics of the import model used by the Chinese companies.
The service, which began in the U.S., has now expanded to 25 countries and regions, with the company rebranding Haul as “Amazon Bazaar” in a growing number of those markets.
For Haul’s anniversary, Amazon is officially taking Haul out of beta and holding a two-day shopping event on Monday and Tuesday, Nov. 10 and 11. The company says the event will feature tens of thousands of items priced at $1 on the first day, followed by 11-cent “hidden treasures” on the second.
The moves comes as Temu and Shein, who pioneered this form of online shopping, grapple with the U.S. decision to end the de minimis trade exemption. The policy previously allowed packages valued at less than $800 to ship directly from China to U.S. consumers duty-free.
Amazon has been reportedly been making greater use of its U.S. fulfillment network for Haul orders, minimizing the severe tariff impacts from direct-to-consumer shipments from China.
Haul gives shoppers a separate storefront to browse items that are typically priced under $20, and many for less than $10. After launching initially as a mobile-only service, it has since expanded to the web. Orders usually arrive within a week or two.
Amazon said customer visits to Haul have tripled since June and its product selection has grown by nearly 400% in the past year, with more than 1 million items under $10. To encourage larger orders, Amazon now offers 5% off orders over $50 and 10% off orders over $75.