内容来源：https://techcrunch.com/2025/12/07/openai-says-its-turned-off-app-suggestions-that-look-like-ads/

内容总结：

近日，OpenAI旗下产品ChatGPT因出现商业推广内容引发付费用户不满。公司高层相继回应，强调目前并未在ChatGPT中测试或投放广告，同时承认近期推送的推荐信息“未达标准”，已暂时关闭相关功能并优化模型精准度。

事件起源于部分付费用户反映在ChatGPT界面中看到Peloton、Target等品牌的推广信息。OpenAI首席研究官马克·陈对此致歉，表示“任何类似广告的内容都应谨慎处理”，公司正在开发更完善的控制选项供用户调节推荐强度。ChatGPT负责人尼克·特利则澄清，网络流传的所谓广告截图“不实或并非广告”，并承诺若未来开展广告业务将采取审慎方案。

公司解释称，此前推送的内容仅为测试今年10月发布的ChatGPT应用平台生态应用推荐，且“不涉及经济利益”。但仍有用户质疑该解释，直言“不要侮辱付费用户”。

值得注意的是，尽管OpenAI今年聘请前Instacart和Facebook高管菲吉·西莫担任应用业务CEO，被外界视为布局广告业务的信号，但《华尔街日报》最新报道显示，公司CEO萨姆·奥特曼已发布“红色代码”备忘录，将提升ChatGPT质量列为最高优先级，广告等其他产品计划均暂缓推进。

中文翻译：

尽管OpenAI坚称ChatGPT目前没有投放广告或进行广告测试，但该公司首席研究官马克·陈也承认，近期推送的推广信息确实"有失妥当"，团队正在努力优化用户体验。

此前，ChatGPT付费用户抱怨收到Peloton、Target等品牌的推广信息，陈与其他高管对此作出回应。公司解释称，这仅是对十月公布的ChatGPT应用平台内置程序的展示测试，相关推荐"不涉及任何商业合作"。（一位最初投诉广告的用户对此回应表示质疑："兄弟…别侮辱付费用户的智商。"）

无独有偶，ChatGPT负责人尼克·特利上周五也发文澄清："注意到很多关于ChatGPT广告传闻的误解。我们并未进行任何广告测试——大家看到的截图要么是伪造的，要么根本不属于广告。即便未来考虑广告业务，我们也会采取审慎策略。用户信赖ChatGPT，我们的一切行动都将以维护这份信任为前提。"

然而当天早些时候，陈以更诚恳的致歉语气回应，承认问题不仅在于用户误解："我们认同所有类似广告的内容都应谨慎处理，这次确实做得不够好。在优化模型精准度期间，已暂时关闭此类推荐功能。同时我们正在开发更完善的控制选项，让用户能根据需求调节或关闭该功能。"

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今年早些时候，前Instacart和Facebook高管菲吉·西莫加入OpenAI担任应用业务首席执行官，外界普遍预期她将主导公司广告业务建设。但据《华尔街日报》本周报道，OpenAI首席执行官萨姆·奥尔特曼在近期内部备忘录中宣布进入"红色警戒"状态，要求集中精力提升ChatGPT质量，包括广告在内的其他产品开发均被暂缓。

英文来源：

While OpenAI continues to insist that there are currently no ads — or tests for advertising — live in ChatGPT, the company’s chief research officer Mark Chen also acknowledged that the company “fell short” with recent promotional messages and is working to improve the experience.
Chen and other OpenAI executives were responding to posts from ChatGPT’s paying subscribers who complained about seeing promotional messages for companies like Peloton and Target.
In response, the company said it was only testing ways to show apps built on the ChatGPT app platform that it announced in October, with “no financial component” to those suggestions. (One of the users who’d complained initially about the ads responded skeptically, writing, “Bruhhh… Don’t insult your paying users.”)
Similarly, ChatGPT head Nick Turley posted Friday that he was “seeing lots of confusion about ads rumors in ChatGPT.”
“There are no live tests for ads – any screenshots you’ve seen are either not real or not ads,” Turley wrote. “If we do pursue ads, we’ll take a thoughtful approach. People trust ChatGPT and anything we do will be designed to respect that.”
Earlier that same day, however, Chen responded in a more apologetic tone, acknowledging that the controversy isn’t just a matter of user confusion.
“I agree that anything that feels like an ad needs to be handled with care, and we fell short,” he wrote. “We’ve turned off this kind of suggestion while we improve the model’s precision. We’re also looking at better controls so you can dial this down or off if you don’t find it helpful.”
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Add yourself to the Disrupt 2026 waitlist to be first in line when Early Bird tickets drop. Past Disrupts have brought Google Cloud, Netflix, Microsoft, Box, Phia, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, and Vinod Khosla to the stages — part of 250+ industry leaders driving 200+ sessions built to fuel your growth and sharpen your edge. Plus, meet the hundreds of startups innovating across every sector.
Earlier this year, former Instacart and Facebook executive Fidji Sumo joined OpenAI as CEO of Applications and was widely expected to build up the company’s advertising business. However, the Wall Street Journal reported this week that a recent memo from OpenAI CEO Sam Altman declared a “code red,” prioritizing work to improve the quality of ChatGPT and pushing back other products including advertising.