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新CEO在电动自行车销售商破产程序中领导Rad Power Bikes。

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新CEO在电动自行车销售商破产程序中领导Rad Power Bikes。

内容来源:https://www.geekwire.com/2025/new-ceo-leading-rad-power-bikes-in-the-midst-of-e-bike-sellers-bankruptcy-proceedings/

内容总结:

美国知名电动自行车品牌Rad Power Bikes近日在申请破产保护之际迎来高层变动。公司首席财务官安吉丽娜·史密斯于本月接任首席执行官一职,成为这家西雅图企业三年内的第四任掌门人。

史密斯自今年四月起担任公司首席财务官,此前曾在多家企业担任财务高管,包括在线旅游平台TrovaTrip、消费品公司Athena Consumer Acquisition Corp.,并拥有近五年在电商平台Zulily担任财务副总裁的经历。她接替的是今年三月才上任的凯西·伦茨施,后者曾领导连锁药房Bartell Drugs直至其2020年被收购。

这家创立于2007年、2015年以直销模式打开市场的企业,曾凭借疫情期的销售热潮迅速成长为北美电动自行车领军品牌,员工规模达数百人,累计融资超3.29亿美元。但随着市场红利消退,公司接连遭遇裁员、关税政策冲击等困境,去年11月已预警面临"重大财务挑战"。

破产文件显示,Rad Power Bikes目前负债约7300万美元,远超其3200万美元资产。营收数据亦持续下滑:2023年为1.298亿美元,2024年降至1.038亿美元,而今年迄今仅录得6330万美元。尽管公司正寻求收购以维持运营,但严峻的财务形势为其未来蒙上阴影。

中文翻译:

西雅图电动自行车制造商Rad Power Bikes在应对第十一章破产程序之际迎来新任首席执行官。自四月起担任公司首席财务官的安吉丽娜·"安吉"·史密斯本月早些时候接掌领导职位,成为该公司三年内的第四任CEO。

史密斯的职业生涯涵盖多家企业的财务领导岗位,曾先后在TrovaTrip、Athena Consumer Acquisition Corp、Thrive Causemetics、glassybaby、Mixpo、Razorfis以及aQuantive担任首席财务官及其他财务职务,更在Zulily担任近五年财务副总裁。她接替的是今年三月上任的凯西·伦茨施,后者此前曾执掌巴特尔制药公司直至2020年该公司被来德爱收购。

伦茨施接任的是索尼前总裁菲利普·莫利纽的职位,莫利纽在执掌Rad两年多后于今年初卸任。公司创始人迈克·雷登博则领导公司直至2022年离任。

尽管Rad本月初已申请破产保护,但公司表示仍在推进收购谈判以期延续这个广受欢迎的品牌。该品牌创立于2007年,2015年以直面消费者的商业模式正式推出,曾迅速崛起为北美电动自行车领军企业,员工规模达数百人,累计融资超3.29亿美元。然而疫情时期的销售热潮消退后,公司接连遭遇裁员与经济逆风,包括关税政策冲击。

去年11月Rad曾公开表示面临"重大财务挑战",并存在今年1月停业的风险。破产申请文件显示,公司总负债近7300万美元,超过3200万美元资产的两倍。文件同时披露其营收持续下滑:2023年1.298亿美元,2024年降至1.038亿美元,而今年迄今仅6330万美元。

英文来源:

Rad Power Bikes has a new CEO as the Seattle-based electric bike manufacturer navigates Chapter 11 bankruptcy proceedings.
Angelina “Angy” Smith, who has been chief financial officer at the company since April, assumed the leadership position earlier this month, becoming Rad’s fourth CEO in three years.
Smith previously held CFO and other finance roles at a number of companies, including TrovaTrip, Athena Consumer Acquisition Corp., Thrive Causemetics, glassybaby, Mixpo, Razorfish and aQuantive. She was vice president of finance at Zulily for almost five years.
Smith replaces Kathi Lentzsch, who took over the CEO role in March. Lentzsch previously ran Bartell Drugs as CEO before the company sold to Rite-Aid in 2020.
Lentzsch replaced Phil Molyneux, the former Sony president who stepped down earlier this year after leading Rad for more than two years. Rad founder Mike Radenbaugh led the company until stepping down in 2022.
Rad filed for bankruptcy protection earlier this month even as the company said it was still working toward a sale that would keep the popular brand alive.
Conceived in 2007 and launched as a direct-to-consumer brand in 2015, Rad Power Bikes rose to become a leading seller of e-bikes in North America, employing hundreds and raising more than $329 million. But after the pandemic-era sales boom dropped off, the company was hit by layoffs and economic headwinds, including tariffs.
Rad announced in November that it was facing “significant financial challenges” and in danger of shutting down in January.
In its bankruptcy filing, Rad reported total liabilities of nearly $73 million, more than double its assets of $32 million. The filing also revealed a steady drop in gross revenue — from $129.8 million in 2023 to $103.8 million in 2024, and $63.3 million so far this year.

Geekwire

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