内容来源：https://www.theverge.com/news/865854/senator-ed-markey-ai-companies-chatbots-advertising

内容总结：

美国参议员埃德·马基近日对OpenAI在ChatGPT中引入广告的计划提出质询，并致信包括Anthropic、谷歌、Meta、微软、Snap及xAI在内的多家科技公司首席执行官，询问其是否拟在人工智能聊天机器人中嵌入广告。马基指出，此举可能对消费者权益保护、用户隐私及青少年安全构成显著风险。

OpenAI近期宣布将在未来几周内为免费用户测试广告，以“赞助内容”形式出现在对话界面底部。该公司称广告将基于聊天内容展示，但不会向18岁以下用户推送，也不会在涉及身心健康或政治话题的对话中出现。

马基对此表示，即便存在这些保护措施，在人工智能平台植入广告仍可能引发行业“危险转型”。他强调，用户与聊天机器人建立的“情感联结”可能被企业利用，形成隐蔽性商业操纵。此外，对话式交互界面可能模糊广告与自然内容的界限，增加用户识别难度。

隐私保护方面，马基质疑人工智能公司是否会将用户的个人思考、健康咨询、家庭问题等敏感信息用于广告定向推送。尽管OpenAI承诺不在敏感话题对话中展示广告，但参议员对其是否会在后续对话中利用这些信息进行个性化广告推送提出疑问。

马基在信中强调：“人工智能公司有责任确保聊天机器人不会沦为暗中操纵用户的数字生态系统。”他要求相关企业在2月12日前就人工智能聊天机器人广告政策及用户保护措施作出具体说明。

中文翻译：

马萨诸塞州民主党参议员埃德·马基正就OpenAI在ChatGPT中引入广告的计划提出质询，并同时向多家科技公司询问是否制定了类似方案。在致OpenAI、Anthropic、谷歌、Meta、微软、Snap及xAI七家公司首席执行官的联名信中，马基指出，将广告植入人工智能聊天机器人"对消费者权益保护、用户隐私及青少年安全构成重大隐患"。

马基参议员特别就ChatGPT可能存在的"欺骗性广告"问题向OpenAI施压。他强调，聊天机器人内置广告将引发消费者权益、隐私保护和青少年安全三大领域的深层忧虑。据悉，OpenAI将在未来数周内面向免费用户测试广告功能，这些"赞助"内容会以产品服务推荐形式出现在对话界面底部。该公司声称广告内容将与对话语境相关，且不会向18岁以下用户展示，也不会在涉及身心健康或政治话题的对话中出现。

尽管设置了这些防护措施，马基仍指出ChatGPT等人工智能平台引入广告意味着广告行业"重大且可能危险的转型"。由于用户与聊天机器人建立的"情感联结"，企业可能"利用其系统培育的关系进行牟利"。马基同时援引OpenAI的声明称"对话式界面使人机互动超越静态信息与链接"，这可能导致未来用户更难清晰辨识广告内容。

马基还警示了潜在的隐私风险，强调人工智能公司绝不能将用户的"个人想法、健康咨询、家庭问题及其他敏感信息"用于定向广告。虽然OpenAI承诺不在敏感话题对话中展示广告，但马基质疑该公司是否仍会利用这些信息为后续对话定制广告内容。

"人工智能企业有责任确保聊天机器人不会沦为又一个暗中操纵用户的数字生态系统。"马基在信中写道。他要求OpenAI等七家公司在2月12日前就人工智能聊天机器人的广告政策及用户保护措施作出答复。

英文来源：

Sen. Ed Markey (D-MA) is pressing OpenAI about its move to bring ads to ChatGPT, and is asking several other companies whether they have similar plans. In letters to the CEOs of OpenAI, Anthropic, Google, Meta, Microsoft, Snap, and xAI, Markey writes that embedding ads into AI chatbots “raises significant concerns for consumer protection, privacy, and the safety of young users.”
Sen. Markey questions OpenAI about ‘deceptive advertising’ in ChatGPT
Advertising embedded in chatbots ‘raises significant concerns for consumer protection, privacy, and the safety of young users,’ Markey says.
Advertising embedded in chatbots ‘raises significant concerns for consumer protection, privacy, and the safety of young users,’ Markey says.
OpenAI will start testing ads for free ChatGPT users in the coming weeks, and they’ll appear in the form of “sponsored” products and services at the bottom of conversations with the chatbot. The company says it will surface ads relevant to your chat, though it won’t show them to users under 18, or during conversations related to physical health, mental health, or politics.
Even with these safeguards in place, Markey says the addition of ads in ChatGPT and other AI platforms “represents a significant, and potentially dangerous transformation” in the ad industry, as a user’s “emotional connection” to the chatbot could allow companies to “prey on the very relationships their systems have fostered.” Markey also points to OpenAI’s statement that “conversational interfaces create possibilities for people to go beyond static messages and links,” potentially making it harder for someone to recognize what is and isn’t an ad in the future.
Markey brings up potential privacy risks as well, saying that AI companies must not use an individual’s “personal thoughts, health questions, family issues, and other sensitive information” for targeted advertising. And while OpenAI says it won’t show ads when users are talking about sensitive topics, Markey calls into question whether the company will still use this information to personalize ads in subsequent chats.
“AI companies have a responsibility to ensure that AI chatbots do not become another digital ecosystem structured to covertly manipulate users,” Markey writes. He’s giving OpenAI, Anthropic, Google, Meta, Microsoft, Snap, and xAI until February 12th to answer questions about ads in AI chatbots and what they’re doing to protect users.