内容来源：https://www.theverge.com/news/869008/meta-data-centers-ad-campaign

内容总结：

近期，Meta公司在美国萨克拉门托至华盛顿等多个城市投入640万美元开展广告宣传活动，旨在改善公众对新建数据中心的观感。据《纽约时报》报道，该系列广告以艾奥瓦州阿尔图纳和新墨西哥州洛斯卢纳斯的数据中心为背景，通过展现数据中心为当地创造就业、振兴社区的故事，试图塑造其亲民形象。

随着人工智能热潮兴起，数据中心能耗与资源消耗问题引发多地社区反对，导致多个项目受阻或取消。在此背景下，Meta及Digital Reality等数据中心运营商正加大公关力度，以应对公众对电力紧张、水资源消耗等问题的担忧。尽管企业试图通过宣传强调经济贡献，但公众对数据中心扩张的抵触情绪仍在持续发酵。

中文翻译：

2025年最后几个月，Meta斥资640万美元在全美各城市——从萨克拉门托到华盛顿——展开广告宣传，目标明确：争取公众对新建数据中心的支持。《纽约时报》报道指出，这场广告攻势以爱荷华州阿尔图纳和新墨西哥州洛斯卢纳斯的两处数据中心为主角，通过一系列简短朴实的纪实短片展开叙事。

Meta正投入数百万美元试图让人们相信：数据中心很酷，而且你们会喜欢它们。

随着人工智能热潮席卷而来，科技巨头与数据中心运营商突然开始担忧自身形象。

广告着力强调Meta的数据中心创造了就业机会，为乡村社区注入活力。但其基调过于理想化——阿尔图纳的宣传片将小镇描绘成濒临消亡的社区，而Meta数据中心的出现让居民得以重聚在本地餐馆、共同观看橄榄球赛；洛斯卢纳斯的短片则展现数据中心员工与家人烧烤聚会的场景，暗示人们无需背井离乡寻找工作。

试图说服公众接受数据中心建设浪潮的企业不止Meta一家。《金融时报》本周披露，Digital Reality、QTS、NTT Data等数据中心运营商正计划发起"游说闪电战"，以应对公众抵制情绪，为新数据中心项目辩护。

然而，近期席卷全美的冬季风暴暴露出电网系统已不堪重荷，大型数据中心周边区域尤其明显。对Meta及其竞争对手微软、谷歌而言，这些不断扩张的数据中心是驱动人工智能发展的核心基础设施，但公众态度正日趋负面。许多社区联合抵制新建数据中心项目，不同政治立场的群体因能源成本飙升与水资源消耗问题形成共识。这股抵制浪潮已导致全美价值数十亿美元的数据中心项目推迟或取消，俄勒冈、亚利桑那、密苏里、印第安纳和弗吉尼亚等州均出现已规划项目的流产案例。

英文来源：

Over the last few months of 2025, Meta spent $6.4 million on an ad campaign running in cities across the country, from Sacramento to Washington, with a clear mission: win over viewers on the construction of new data centers. As the New York Times reports, the ad campaign is anchored by short, folksy video spotlights on Meta’s data centers in Altoona, Iowa, and Los Lunas, New Mexico.
Meta is spending millions to convince people that data centers are cool and you like them
Big tech companies and data center operators are suddenly concerned about their image amid the AI boom.
Big tech companies and data center operators are suddenly concerned about their image amid the AI boom.
The ads make the case that Meta’s data centers create jobs, revitalizing rural communities.
However, they take a fairly idealistic tone. For instance, the Altoona ad portrays a town on the brink of disappearing, but thanks to Meta’s data center, its residents get to meet up at local diners and attend football games. The Los Lunas ad similarly shows data center employees having cookouts with their families, rather than moving away to find work.
And Meta isn’t the only company trying to convince the public to embrace the data center boom. The Financial Times reported this week that data center operators, including Digital Reality, QTS, and NTT Data, are planning a “lobbying blitz” to campaign in defense of new data centers in response to public backlash.
However, the recent winter storm that swept the country only highlighted the strain the power grid is already under, including areas around large data centers.
For Meta, and competitors like Microsoft and Google, these sprawling data centers are critical for powering AI, but public sentiment on them has been souring. Many communities are pushing back against the construction of new data centers, united across the political divide by concerns about skyrocketing energy costs and water use. These movements have caused delays and cancellations for billions of dollars’ worth of data center investments across the nation, like now-canceled buildouts in Oregon, Arizona, Missouri, Indiana, and Virginia.