内容来源：https://www.theverge.com/ai-artificial-intelligence/876029/openai-testing-ads-in-chatgpt

内容总结：

人工智能聊天机器人ChatGPT将正式引入广告。其开发公司OpenAI于本周一宣布，将在免费版及入门级付费方案中测试"赞助内容"展示。此举意味着，除非用户每月支付至少20美元订阅Plus及以上方案，否则将在对话界面底部看到标注"赞助"的推广链接。

根据OpenAI说明，广告仅面向免费用户及每月8美元的Go方案用户展示，Plus、Pro、Business、Enterprise及教育方案用户不受影响。免费用户可通过减少每日免费对话次数换取无广告体验，而Go方案用户虽无法关闭广告，但可对广告进行隐藏、反馈、关闭个性化推荐及删除广告数据等操作。

OpenAI强调，广告内容不会影响ChatGPT的回复质量，广告商仅能获取聚合的广告展示与点击数据，无法接触用户对话内容或个人隐私信息。目前广告测试将排除18岁以下用户及涉及健康、心理健康、政治等敏感话题的对话。

值得注意的是，在OpenAI正式官宣前数小时，其竞争对手Anthropic已在超级碗广告中影射ChatGPT的广告计划，引发OpenAI首席执行官萨姆·阿尔特曼的公开批评。该事件折射出人工智能行业商业化进程中的激烈竞争态势。

中文翻译：

ChatGPT用户可能很快会在聊天中看到广告。OpenAI周一宣布，正式在其人工智能平台上测试广告。这些广告将以标注"赞助"链接的形式出现在ChatGPT回答的底部，但OpenAI表示广告"不会影响ChatGPT给出的答案"。

目前广告仅向免费版ChatGPT用户或每月8美元的最低成本Go计划用户展示。Plus、Pro、Business、Enterprise和Education计划的用户不会看到任何广告，因此任何希望避免广告的用户必须每月至少支付20美元订阅Plus计划。存在一个例外——OpenAI指出免费层用户"可以选择不看广告，但每日免费消息数量会相应减少"。

Go层用户无法选择不看广告，但免费和Go计划的用户都可以关闭广告、分享广告反馈、关闭广告个性化设置、关闭基于历史聊天的广告选项，以及删除广告数据。据OpenAI称，广告商只会获得"汇总的广告展示和点击数据"，而非个性化数据或用户ChatGPT对话内容。

此外，并非所有用户和对话都符合广告展示条件，包括18岁以下用户以及涉及健康、心理健康或政治等敏感话题的对话。即使是免费和Go计划的成年用户也可能不会立即看到广告，因为该功能仍处于测试阶段。

ChatGPT引入广告的计划于几周前首次公布，而在OpenAI周一正式宣布前数小时已有相关传闻。在功能上线前夕，竞争对手Anthropic在周日的超级碗广告中暗讽ChatGPT的广告策略。该广告引发OpenAI首席执行官萨姆·阿尔特曼的强烈不满，他指责其"明显不诚实"，最终Anthropic修改了广告标语，将原本针对OpenAI的表述改为："广告自有其存在场景，但与AI的对话不应成为其中之一。"

英文来源：

ChatGPT users may soon start seeing ads in their chats, as OpenAI announced on Monday that it’s officially beginning to test ads on its AI platform. They’ll appear as labeled “sponsored” links at the bottom of ChatGPT answers, but OpenAI says the ads “do not influence the answers ChatGPT gives you.”
ChatGPT’s cheapest options now show you ads
ChatGPT users will soon start seeing ‘sponsored’ links unless they pay at least $20 per month for a Plus subscription.
ChatGPT users will soon start seeing ‘sponsored’ links unless they pay at least $20 per month for a Plus subscription.
Currently, ads will only show up for users on the free version of ChatGPT or the lowest-cost $8 per month Go plan. Users in the Plus, Pro, Business, Enterprise, and Education plans won’t see any ads, so anyone who wants to avoid them has to pay at least $20 per month for the Plus subscription. There is one loophole — OpenAI notes that users can “opt out of ads in the Free tier in exchange for fewer daily free messages.”
Users on the Go tier can’t opt out of seeing ads, but users on both the Free and Go plans can dismiss ads, share feedback on ads, turn off ad personalization, turn off the option for ads to be based on past chats, and delete their ad data. According to OpenAI, advertisers will only get data on “aggregated ad views and clicks,” not personalized data or content from users’ ChatGPT conversations.
Additionally, not all users and chats will be eligible for ads, including users under 18 and conversations on certain sensitive topics “like health, mental health or politics.” Even adult users on the chatbot’s Free and Go plans might not immediately start seeing ads, since the feature is still in testing.
The introduction of ads on ChatGPT was initially announced a few weeks ago, and its launch was rumored just a few hours before OpenAI’s official announcement on Monday. Ahead of the launch, rival Anthropic took a jab at ads on ChatGPT in its Super Bowl commercial on Sunday. The ad drew backlash from OpenAI CEO Sam Altman, who claimed it was “clearly dishonest,” and Anthropic ended up changing the ad’s tagline to make it less directly about OpenAI, stating instead: “There is a time and place for ads. Your conversations with AI should not be one of them.”