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谷歌AI概览功能暗藏骗局,安全防范指南在此。

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谷歌AI概览功能暗藏骗局,安全防范指南在此。

内容来源:https://www.wired.com/story/googles-ai-overviews-can-scam-you-heres-how-to-stay-safe/

内容总结:

近日,谷歌搜索正逐步用“AI概览”功能取代传统搜索结果链接列表。该功能通过抓取网络信息并利用语言模型合成摘要,以看似权威可靠的形式呈现。然而,这一功能正暴露出多重风险:不仅频繁出现事实错误,侵犯原创作者权益,更成为新型诈骗活动的温床。

据《华盛顿邮报》和《数字趋势》报道,诈骗分子通过在多处低知名度网站植入伪造的企业客服电话,利用AI概览的信息抓取机制,使虚假号码出现在搜索结果中。用户若拨打这些号码,可能落入伪装成官方客服的诈骗陷阱,导致财产或个人信息泄露。

尽管谷歌表示已加强反垃圾信息系统,并针对AI概览推出专项防诈骗更新,但技术特性决定了风险难以根除。AI生成内容并非简单复制信息,而是对抓取内容进行整合重构,这一过程可能放大虚假信息的传播效力。安全研究人员指出,同类问题在其他AI搜索引擎及邮件、文档等场景中同样存在。

为防范风险,专家建议用户:

  1. 对AI概览提供的具体数据、号码等信息保持警惕;
  2. 查询联系方式时,优先采用企业官网公示的信息;
  3. 涉及支付或个人敏感信息的通话前,可通过多次交叉验证确认号码真实性。

目前用户无法关闭AI概览功能。在规划旅行等创意场景中,AI助手或许能提供灵感,但对于酒店预订、机构联络等需要精准信息的场景,传统搜索方式仍更值得信赖。随着AI更深融入搜索体验,如何在便捷性与安全性间取得平衡,将成为持续面临的挑战。

中文翻译:

如今,当你使用谷歌搜索时,它不再像过去那样展示传统的链接列表,而是执着地推送"AI概览"——这种功能会抓取网络信息进行合成摘要,辅以文字预测技术加以包装,力求呈现得尽可能准确可靠。

我们此前曾撰文指出这类AI概览存在的问题:它们时常包含错误或荒谬内容,并且理所当然地剽窃了那些真正掌握问题答案的人类作者的劳动成果。但还有一个更严峻的问题——这些AI答案可能带来实际危险。

正如历史上所有新技术面临的情况,诈骗手段现已渗透至AI概览领域。不法分子显然正在向谷歌的AI答案中植入欺诈电话号码,这些号码绝不可信。以下是具体运作机制及防范指南。

AI概览诈骗的运作模式

据《华盛顿邮报》和Digital Trends报道,两家机构分别在Facebook和Reddit平台发现谷歌AI概览呈现诈骗客服号码的案例。多家信用合作社与银行也已向客户发出相关警示。

这并非全新骗局,但谷歌搜索现行的工作机制为其赋予了新形态:受害者通过谷歌搜索企业名称寻找联系电话,随后拨打AI提供的号码。这个号码并不会接通目标企业,而是转接到伪装成该企业的诈骗分子,进而试图套取支付信息或其他敏感资料。

目前尚不明确这些虚假号码的具体植入方式,但最合理的推测是:诈骗者将大型企业名称与虚假号码共同发布在多个不起眼的网络角落,AI概览在抓取时未进行严格核查便直接收录。

当然,恶意植入误导性电话号码并非新型威胁,网络虚假信息的存在由来已久。但AI概览的设计机制——从网络提取信息并以事实形式呈现,而非鼓励用户自主查证——使得人们更容易落入此类骗局。

谷歌表示正积极打击这些诈骗行为,并持续升级垃圾信息检测系统。该公司在给《连线》杂志的声明中称:"我们的反垃圾信息防护能有效阻止诈骗内容进入AI概览,并尽可能展示官方客服号码。"

值得注意的是,该问题不仅存在于谷歌搜索。安全研究人员已证实恶意文本可隐藏在电子邮件乃至文档中,经AI抓取摘要后,会被用户误认为准确可信的信息。其他AI搜索引擎也出现了类似问题。

如何保障自身安全

防范此类诈骗的建议很简单:切勿轻信AI概览呈现的所有内容,尤其涉及具体事实、数据或电话号码时。谷歌的AI技术既可能抓取准确数据,也可能收录过时或可疑信息,而AI概览的界面设计使人难以辨别真伪。

若需查询联系电话等资讯,请直接搜索目标企业,并使用其官方网站提供的详细信息。虽然可能需要多点击几次鼠标,但为确保联系信息准确无误,这点付出完全值得。

无论通过何种渠道获取信息都需保持警惕,尤其在联系客服人员讨论支付或个人信息时。理想做法是:对任何待拨打的号码,都应通过二次搜索进行验证。

谷歌同样建议采取这项措施。该公司表示近期已推出多项更新以加强AI概览的防诈骗保护,但仍建议用户通过额外搜索复核电话号码。

目前尚无关闭AI概览功能的选项。当谷歌决定为你的查询提供AI概览时,你只能选择滚动跳过,或转而使用其他搜索引擎。尽管谷歌正致力于从搜索结果中清除虚假号码,但生成式AI的本质并非简单复述信息,而是会对内容进行修饰——这必然会导致问题产生。

随着搜索功能日益依赖AI,用户体验或许会更自然流畅,但对于某些查询类型,传统方式仍是最佳选择。例如规划度假行程时,你可以与Gemini聊天获取灵感;但在需要准确查询酒店、邮轮或旅行社信息时,或许还是应该绕开AI工具。

英文来源:

These days, rather than showing you the traditional list of links when you run a search query, Google is intent on throwing up AI Overviews instead: synthesized summaries of information scraped off the web, with some word-prediction magic added, and packaged together in a way to sound as accurate and reliable as possible.
We've written before about some of the problems with these AI Overviews, which regularly contain mistakes or nonsense, and of course rip off the work of the human writers who actually know the answers to the questions you're putting into Google. There's another problem though—these AI answers can actually be dangerous.
As with every other new technology through history, scams are now making their way into AI Overviews as well, apparently injecting Google's AI answers with fraudulent phone numbers that you shouldn't trust. Here's what's happening, and how you can make sure you stay safe.
How AI Overview Scams Work
Both The Washington Post and Digital Trends have spotted instances of scam support numbers showing up in Google AI Overviews, reports of which appeared on Facebook and Reddit respectively. Credit unions and banks are also warning their customers about these scams.
It doesn't seem to be a completely new problem, but the way Google Search works now, it's been given a new twist.
Here's what happens: The unfortunate victim Googles a company name looking for a contact number, then calls the number thrown up by AI. This doesn't actually lead to the company in question, but rather to someone pretending to be that company, who then tries to take payment information or other sensitive details from the caller.
It's not clear exactly how these fake numbers are being planted, but the best guess is that they're being published in multiple low-profile places online, alongside the names of major companies. AI Overviews then comes along and scoops them up, without running the proper checks to verify the information.
The planting of misleading phone numbers by bad actors is not a completely new danger of course; misinformation has been a part of the web for a long, long time. But the design of AI Overviews, which picks out information from the web and presents it as fact rather than encouraging you to do the research yourself, is making people much more susceptible to this kind of con.
Google says it's actively fighting these scammers and that it’s continuing to roll out updates that make its spam-detection systems stronger. “Our anti-spam protections are highly effective at keeping scams out of AI Overviews and showing official customer support numbers where possible,” the company said in a statement to WIRED.
Of course, it's not just happening on Google Search. Security researchers have shown how malicious text can be hidden in emails—and presumably documents as well—which is then scraped and summarized by the AI, and served up to the user who takes it as accurate and authentic. The issue is also showing up in other AI search engines.
How to Keep Yourself Safe
The advice for avoiding this kind of scam trick is simple: Don't believe everything you read in an AI Overview, especially not when it comes to specific facts, figures, or phone numbers. Google's AI technology is susceptible to picking up outdated or suspect information from the web as well as accurate data, and given the way the AI Overview interface is presented, it's difficult to tell the difference.
If you're looking for a contact phone number or something similar, run a search for the company you're trying to get in touch with, then use the details on the company's own website: It may be an extra click or two, but it's worth it to make sure you're dealing with correct contact information.
Caution is still required wherever you get your information from, though, especially when it comes to dealing with customer service representatives and discussing anything to do with payments or personal information. Ideally, you want to verify any number you call with a second Google search for it.
Google recommends this as well. The company says its recently launched a number of updates to further improve scam protections for AI Overviews specifically, but it still encourages people to double-check phone numbers by performing additional searches.
For now, there's no way to turn off AI Overviews. If Google decides to serve them up for your query, all you can do is scroll past them, or maybe switch to a different search engine. Google may be working to remove false phone numbers from results, but we know the nature of generative AI is not to simply parrot information but to embellish it—which is inevitably going to lead to problems.
As our searches become more reliant on AI, it can mean a more natural and conversational user experience, but for some queries the old ways are the best. So for example, you might want to chat with Gemini about ideas for your next vacation. But when it comes to actually finding accurate information about hotels, cruise ships, or travel agents, maybe leave AI out of it.

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