内容来源：https://www.theverge.com/news/769585/amazon-lens-live-ai-real-time-shopping

内容总结：

亚马逊推出实时镜头购物功能：用手机相机扫描即可下单

亚马逊近日推出了一项名为"Lens Live"的创新购物功能，让用户只需用手机相机扫描周围物品，就能立即在平台上找到对应商品并完成购买。该功能目前率先在iOS版亚马逊购物应用程序上线。

这项人工智能驱动的视觉搜索技术能够实时识别用户摄像头捕捉到的物品，并将其与平台上数十亿商品进行匹配。当用户转动手机扫描房间时，系统会自动识别视野内的各类物品，并在屏幕底部显示可滑动浏览的商品推荐栏，用户可直接将心仪商品加入购物车或收藏列表。

与同类技术不同的是，亚马逊的AI工具在每个识别出的物品上都设置了醒目的"购买"按钮。该功能还整合了亚马逊AI助手Rufus，可自动生成商品描述摘要并解答用户疑问。

据悉，这是对现有视觉搜索功能的重要升级，此前用户已能通过上传图片、扫描条形码等方式进行商品搜索。亚马逊表示将在未来几周内将该功能推广至更多用户群体。

中文翻译：

亚马逊推出实时镜头购物功能：用相机对准商品即可选购
周四，亚马逊宣布推出"实时镜头"（Lens Live）新功能，用户只需用手机摄像头扫描周围环境，系统便会自动匹配商品列表。这项基于AI的技术可识别视野内的任意物品并推荐购买选项。

当用户持手机环视房间时，该功能能实时识别物体并寻找潜在匹配商品。目前仅限iOS版亚马逊购物应用使用，通过物体检测模型即时辨识镜头捕捉的物品，并与平台超10亿商品进行比对。

发现相似商品后，系统会以可滑动轮播图展示结果，并提供加入购物车或心愿单的选项。这与谷歌Gemini Live功能类似，但亚马逊版本的特点是为所有识别物品附加醒目"购买"按钮。

该功能还整合了AI助手Rufus，可生成商品描述摘要并解答相关问题。其技术基础源自现有视觉搜索功能（支持图片上传、条形码扫描和拍照搜索），预计将在"未来数周"向更多用户开放。

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英文来源：

Amazon will now let you shop for products by pointing your camera at them. On Thursday, the company announced Lens Live, a new feature that uses your camera to scan things in the environment around you, while surfacing matching product listings.
Amazon’s Lens Live AI shops for anything you can see
The feature can identify objects as you pan your camera around a room and find potential matches.
The feature can identify objects as you pan your camera around a room and find potential matches.
This feature, which is only rolling out to the Amazon Shopping app on iOS for now, lets you pan your camera around a room or focus on a specific product. Amazon says Lens Live will use an object detection model to identify the products shown on your camera in real-time, and then compare them against the billions of products on its marketplace.
Once it finds similar items, Lens Live will display them in a swipeable carousel, where it will also show options to add products to your cart or wishlist. It sounds like Amazon’s take on Google’s Gemini Live, an AI-powered assistant that similarly lets you scan things in your environment and ask questions about them. The difference is that Amazon’s AI tool puts a big “buy” button on everything you see.
Lens Live also integrates Amazon’s AI assistant Rufus to summarize product descriptions and answer questions about them. The feature builds upon the existing capabilities of Amazon’s visual search features, which let you search for products by uploading an image, scanning a barcode, or snapping a picture in the Amazon Shopping app. Amazon plans on bringing Lens Live to more customers in the “coming weeks.”
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