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Gmail推出全新购买记录视图及更精准的促销信息推送

qimuai 发布于 阅读:18 一手编译


Gmail推出全新购买记录视图及更精准的促销信息推送

内容来源:https://blog.google/products/gmail/one-stop-purchase-tracking-in-gmail/

内容总结:

谷歌Gmail推出购物信息追踪视图及个性化促销分类功能

随着购物季临近,谷歌Gmail推出两项重要更新:全新"购物信息"视图和智能化促销邮件排序功能。即日起,全球个人用户将在网页端和移动端陆续体验到这些升级。

本次更新首先推出了集成化购物信息管理界面。该视图将用户所有商品购买和物流邮件自动归类至统一列表,形成可视化的包裹追踪面板。系统会优先显示24小时内抵达的包裹信息,并在收件箱顶部及采购邮件摘要卡中同步提示。这一设计既保留了重要信息的即时可见性,又通过专属界面实现全流程物流管理。

同步升级的还有促销邮件分类体系。新版"促销"标签页将引入智能排序功能,默认按"最相关"顺序展示品牌优惠信息。系统会根据用户互动偏好突出显示重要商家的限时优惠,并添加个性化提示标签。用户也可根据习惯手动切换至"最新"排序模式。该项功能将于未来数周内向移动端用户开放。

谷歌表示,此次更新旨在通过邮件服务的智能化升级,帮助用户在开学季和假日购物高峰期间更高效地管理消费信息,打造个性化收件体验。

中文翻译:

Gmail推出全新购买动态视图及更贴合的促销内容
随着购物季临近,我们为Gmail推出多项更新,助您实时掌握物流动态并发现最契合需求的优惠信息。

一站式追踪购物与物流动态
我们首先推出全新聚合视图,将所有购买和物流更新集中展示。通过清晰整理的列表,您可纵览所有即将送达的包裹信息。请放心,我们仍会将24小时内抵达的包裹提醒显示在主收件箱顶部,并在购买邮件中提供摘要卡片。这个全新视图通过简洁流畅的界面,让您统一查看所有购物相关邮件和包裹更新。

若您喜爱Gmail的订单追踪功能,本次升级定会令您惊喜。该视图即日起面向全球个人帐号用户陆续在移动设备和网页端推出。

(左图展示收件箱购买视图:含三封收据邮件及四个即将送达包裹的摘要卡片;右图为Gmail左侧菜单新增的"购买"视图入口)

更智能的促销标签页
我们同时升级了Gmail的促销邮件分类。您很快可按"最相关"排序促销邮件,优先看到最重要品牌和发件人的信息——包括您最常互动的商家。我们还会加入智能提醒功能,高亮显示即将截止的优惠和限时活动,确保您不会错失良机。

尽管对新功能充满期待,我们仍将排序自主权交给用户。若您希望保持现有浏览方式,只需选择"最新优先"而非"最相关"的排序选项即可。

这些更新将于未来几周内面向个人帐号用户逐步在移动端推出。

(促销标签页按"最相关"排序,顶部卡片展示"为您甄选优惠"及FareWell提供的优惠码)

从返校季到节日季,日常生活中需要打理的事务层出不穷。我们希望这些更新能为您打造更个性化、更高效的使用体验。

英文来源:

Introducing a new purchase tracking view and more relevant promotions in Gmail
Ahead of the busy shopping season, we're introducing updates in Gmail to help you stay on top of deliveries and find the most relevant deals and offers.
A simpler way to track purchases and deliveries
First, we’re rolling out a new view that brings all your purchase and delivery updates together in one place. This will give you a bird’s eye view of all your upcoming package deliveries in one simple, organized list. Don’t worry — we’ll continue to show packages that are set to arrive within 24 hours at the top of your primary inbox, as well as in a summary card within your purchase emails. This is an entirely new view that lets you see all purchase-related emails and package updates in one simple, streamlined interface.
If you're a fan of order tracking in Gmail, we think you’re going to love this update. This new view starts rolling out today on mobile and web to users around the world with personal Google accounts.
Pictured on the left is the inbox purchase view with three receipt emails and four summary cards of packages arriving soon. Pictured on the right is the left menu on Gmail showing the new “Purchases” view.
A more relevant Promotions tab
We're also updating the Promotions category in Gmail. Soon, you’ll be able to sort by “most relevant” promotional emails, making it easier to see updates from senders and brands that matter most to you — including ones you engage with the most. We’ll also incorporate helpful "nudges," which will highlight upcoming deals and timely offers so you don’t miss out.
While we’re excited about this new experience, we want to give users control over how they want these emails to be sorted. If you prefer to see these emails like they are today, you can simply select the option to sort promotional emails by "most recent” instead of “most relevant.”
These updates will start rolling out in the coming weeks on mobile to users in their personal Google accounts.
The Promotional tab is sorted by “most relevant” with a card at the top of the view showing “Top deals for you” and a code from FareWell.
There’s a lot to keep track of in your everyday life, and as we head back to school and into the busy holiday months. We hope these updates create an even more personalized, helpful inbox experience.

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