内容来源：https://www.livemint.com/ai/artificial-intelligence/openai-jobs-platform-microsoft-linkedin-tech-jobs-ai-skills-11758000822269.html

内容总结：

人工智能领军企业OpenAI正计划推出职业认证与招聘平台，这一举措使其与微软旗下领英（LinkedIn）形成直接竞争。尽管微软是OpenAI最重要的合作伙伴与投资者，双方这一战略布局仍引发市场关于信任机制、行业生态及人工智能对未来就业双重影响的深度讨论。

OpenAI于9月4日宣布推出集招聘与认证功能于一体的就业平台，旨在通过权威的能力认证体系（涵盖从基础素养到高级提示工程等AI技能）对接专业人才与雇主。该平台将培训及认证流程直接嵌入ChatGPT，计划在2030年前为1000万美国人提供认证，以响应白宫推动人工智能素养的倡议。目前其合作网络已覆盖求职网站Indeed、沃尔玛、约翰迪尔等大型企业，以及多个地方政府与行业组织。

这一战略凸显出人工智能对就业市场的双重影响。一方面，世界经济论坛报告指出AI技术催生了大数据专家、机器学习工程师等高需求岗位，普华永特研究也显示掌握AI技能的劳动者薪资显著提高；另一方面，AI亦导致部分岗位被替代，特别是22-25岁年轻从业者在易受自动化冲击的领域中就业率下降13%。OpenAI的入局既回应了市场对可信AI技能认证的需求，也折射出科技巨头在推动技术变革的同时试图缓解其引发的就业结构性矛盾。

该举措可能对OpenAI与微软的关系带来新挑战。微软虽已向OpenAI投资约130亿美元，但其自身开发的AI基础模型及领英平台（拥有超11亿用户）与OpenAI新业务存在潜在竞争。分析指出，若OpenAI在高端AI人才招聘领域形成规模，可能分流领英的核心用户资源。

此外，以算法驱动的人才评估机制也引发业内关注。批评者担心单一平台垄断人才评价标准可能导致机会不均，加剧数字鸿沟。尽管OpenAI强调将通过实操任务和代码审查等表现性评估提升认证公信力，但其算法透明度与公平性仍需实践检验。

面对量子计算、生物科技等新兴技术可能带来的行业变革，专注AI垂直领域的平台需展现出可持续的适应能力。OpenAI计划在2026年中前分阶段拓展至运营、营销等相邻职能领域，未来或通过横向扩展技术边界、构建行业基础设施等路径维持其影响力。

在职业教育认证层面，微证书正逐渐获得雇主认可。然而如何平衡高校、现有教育平台（如Coursera、Udemy）及科技企业之间的竞合关系，将是OpenAI构建行业生态可信度的关键挑战。

中文翻译：

【深度解析】OpenAI为何进军职业认证赛道叫板领英？
人工智能领域的领军企业OpenAI正在推出职业认证和招聘市场平台，此举将与其最大金主微软旗下的领英（LinkedIn）形成直接竞争。这个战略布局引发了三重思考：信任体系构建、市场定位合理性，以及AI巨头在未来职场中既创造又替代的矛盾角色。

作为人工智能技术发展的前沿力量，OpenAI此次推出的就业平台与认证体系具有战略意义。值得注意的是，其直接竞争对手领英作为全球最大职业社交平台，正隶属于OpenAI最紧密的合作伙伴及主要投资者微软旗下。该平台专注于为少数AI系统设计师提供认证，这种定位与OpenAI自身承认"AI将替代数百万常规岗位"的论断形成了微妙反差。

本文将从多重维度解析这一战略：既探讨其对从传统高校到Coursera、Udemy等科技学习平台的就业生态影响，也审视其可能加剧与微软的复杂关系，更质疑当科技界焦点转向量子计算或生物技术等新领域时，单一AI平台的长期生存能力。

战略蓝图与实施路径
9月4日，OpenAI应用业务首席执行官Fidji Simo宣布推出OpenAI就业平台，该平台旨在为跨国企业至地方政府等雇主精准匹配技术人才。这项战略的核心是OpenAI认证体系，该体系将评估候选人从基础AI素养到高级提示工程的技能水平。公司计划以基于实际操作的可靠性评估，取代当前员工自我申报AI技能的普遍做法。认证培训将直接内置于ChatGPT的"学习模式"，用户可在应用内完成备考与认证全流程。

作为对白宫AI素养倡议的承诺，OpenAI计划到2030年为1000万美国人提供认证。为实现该目标，公司已建立广泛合作网络：包括与求职平台Indeed合作；联动沃尔玛（全球最大私营雇主）、农业机械制造商约翰迪尔等企业巨头；引入波士顿咨询集团与埃森哲等咨询公司；并拓展至得州商业协会、旧金山湾区委员会及特拉华州长办公室等地区合作伙伴。

战略背后的现实考量
该平台的推出基于全球劳动力市场的深刻变革。世界经济论坛1月报告预测，本十年将新增1.7亿个岗位，但同期技术发展将导致9200万个职位消失。尽管增长最快的职业类别包括农业工人、快递员和建筑工人，但报告同时指出大数据专家、金融科技工程师、人工智能与机器学习专家的需求正在激增。普华永道6月补充报告显示，掌握AI技能的劳动者平均薪资显著高于行业水平。

OpenAI平台正是瞄准这一需求缺口。公司认为其AI驱动培训模式比传统"点击通过式认证"更有效。通过将培训整合至ChatGPT学习模式，OpenAI宣称实现了"用AI教授AI"的创新模式，并期望推动企业将这些认证纳入内部培训体系。

解铃还须系铃人？
该平台的推出凸显了一个核心矛盾：OpenAI正在解决由其与其他科技巨头共同创造的问题。随着AI能力提升——尤其是能够自主决策的代理型AI兴起，其对现有商业模式的颠覆及人力岗位的替代效应日益显著。这并非新问题：2020年世界经济论坛就预测，2025年前AI将创造9700万个岗位，但同时取代8500万个职位。2030年的前景更为严峻，高盛预测全球将出现3亿岗位替代，麦肯锡则估计最多可能达8亿人，具体取决于AI应用速度。

斯坦福大学近期研究报告《煤矿中的金丝雀？人工智能近期就业影响的六个事实》发出更紧迫警告：在易受AI影响的行业中，22-25岁职场新人的就业率已相对下降13%。这种下降集中在AI更可能完全替代而非辅助人类的领域。由此可见，以AI为核心的就业平台似乎更服务于AI构建者与使用者，而非数百万面临自动化失业风险的劳动者。

微软关系面临考验？
此举可能使OpenAI与微软的关系复杂化。尽管微软是其最紧密合作伙伴与主要投资者，OpenAI却选择与拥有6.15亿用户资料的纯求职平台Indeed合作，而非微软旗下拥有11亿会员的领英。虽然领英整合了社交、内容与招聘功能，而Indeed专注于职位列表与搜索，使其与OpenAI平台的竞争关联度较低，但讽刺意味依然存在：微软已向OpenAI投资约130亿美元，如今却需目睹合作伙伴构建必将与自家职业平台竞争的市场。

若OpenAI平台在高价值AI职位领域站稳脚跟，可能分流人才市场的利润板块，使微软及其投资者陷入尴尬境地。双方关系本就紧张——在AI负责人穆斯塔法·苏莱曼领导下，微软正在开发自主基础AI模型以降低对OpenAI的依赖。

算法评估的潜在风险
新平台可能使OpenAI成为AI驱动职场未来的守门人。公司宣称其AI将实现企业与候选人的"完美匹配"，但若该模式被广泛采用，权力将集中于单一平台。这个以AI模型重塑就业格局的企业，又将通过匹配与评估算法掌握人才分配权。

这引发多重担忧：若平台形成规模，不透明的算法可能决定候选人的可见度乃至薪资水平；且平台对AI中心化技能的侧重，可能使缺乏技能升级资源的劳动者与地区处于劣势——鉴于AI工程人才本就集中于少数经济体，这可能加剧经济机会的不平等。不过，领英、Coursera与Udemy等学习平台，以及GitHub和Kaggle等垂直网站的竞争，或将对OpenAI平台形成制衡。

信任体系如何构建？
AI兴起导致领英等平台自称掌握AI技能的专业人士激增，但多数属于未经核实的自我声明，由此催生了对可信认证的市场需求。微认证正在获得认可：2024年Coursera调查显示，93%的高等教育领导者认为此类认证有助于满足雇主对特定技能的需求；卢米纳基金会2025年研究也发现，多数雇主视微认证为竞争优势，愿为持证者支付溢价。谷歌职业证书已被150余家企业接受为学历替代品。

然而部分雇主仍持怀疑态度，担心在线认证可能通过作弊获取。这正是OpenAI寻求突破的领域：公司计划采用基于实际操作的评估（如实时任务与代码审查）配合可审计评分机制，确保认证真实性。为应对挑战，高等院校可能开始将供应商中立的AI素养课程和联合品牌微认证嵌入学位项目，以避免完全放弃该领域。

单一AI平台的生存之问
若技术格局变迁，专为AI岗位构建的平台可能面临淘汰风险。与行业无关的领英不同，OpenAI市场紧密绑定当前AI热潮。若下一波创新聚焦量子计算或生物技术等领域，单一垂直平台可能迅速失效。据传OpenAI计划分阶段推广至2026年中，这将为其提供向运营、营销等相邻职能拓展，最终覆盖普通招聘的时间窗口。

为在快速迭代的科技周期中生存，OpenAI必须持续转型：利用现有AI工具横向扩展至新领域，保持"AI行会"的精品定位，或转型为支持其他垂直市场的白标基础设施供应商。企业的战略转向能力，将决定其长期发展的成败。

英文来源：

Mint Explainer | Why OpenAI wants to rival LinkedIn with jobs & certifications
The AI leader is launching a certification programme and hiring marketplace that could compete directly with Microsoft-owned LinkedIn, a move that raises questions about trust, market relevance, and its paradoxical role in the future of work.
OpenAI, the company at the forefront of artificial intelligence (AI), is launching a new jobs platform and certification programme. The move is a significant step that places it in direct competition with LinkedIn, the world’s largest professional network, which is owned by Microsoft—OpenAI's closest partner and biggest backer.
This new platform, with its focus on certifying the small group of professionals who design AI systems, is a curious counterpoint to the company’s own admission that AI will automate millions of routine jobs.
This piece explores the implications of this new venture for the broader job market, from traditional universities to tech-focused learning platforms like Coursera and Udemy. It also examines the potential strain on OpenAI’s already complex relationship with Microsoft and questions the long-term viability of an AI-only platform if the tech world’s attention shifts to new frontiers like quantum computing or biotechnology.
What is OpenAI planning, and how?
On 4 September, Fidji Simo, OpenAI’s CEO of Applications, announced the OpenAI Jobs Platform, a site designed to match skilled candidates with employers ranging from multinational corporations to local governments.
A key element of this new venture is OpenAI Certifications, which will verify a candidate’s proficiency in AI, from basic literacy to advanced prompt engineering. The company aims to replace the common practice of employees self-reporting their AI skills with a more credible, performance-based assessment. The certifications will have training built directly into ChatGPT itself, allowing users to prepare for and complete their certification within the app.
OpenAI is hoping to certify 10 million Americans by 2030 as part of a commitment to the White House's AI literacy initiatives.
To support this goal, OpenAI has forged a broad array of partnerships. The company is collaborating with job platform Indeed; major employers like Walmart, the world's largest private employer; and agricultural manufacturer John Deere; consultancies such as Boston Consulting Group (BCG) and Accenture; and a range of community and state partners, including the Texas Association of Business, the Bay Area Council and the Delaware governor’s office.
The rationale behind the platform
OpenAI’s new venture is set against a backdrop of significant shifts in the global labour market. A January report from the World Economic Forum (WEF) projects that while 170 million new jobs will be created this decade, the same trends will displace 92 million roles.
While the fastest-growing job categories include farmworkers, delivery drivers, and construction workers, the WEF report also highlights a rapid increase in demand for roles driven by technology. These include jobs for big data specialists, fintech engineers and AI and machine learning specialists. A separate PwC report from June found that, on average, workers with AI skills earn significantly higher wages.
OpenAI's platform aims to capitalize on this growing demand. The company believes its AI-powered training model is more effective for building skills than traditional “click-through certifications". By integrating training directly into ChatGPT's Study mode, OpenAI says it will “use AI to teach AI". The company hopes to encourage businesses to integrate these certifications into their internal learning and development programmes.
But isn't OpenAI addressing a problem it and Big Tech created?
The launch of OpenAI's jobs platform highlights a central paradox: The company is building a solution for a problem that it, and other major tech firms, helped create. As AI's capabilities grow, particularly with the rise of agentic AI that can make autonomous decisions, its potential to disrupt existing business models and make human roles redundant becomes more acute.
This isn't a new concern. In 2020, the World Economic Forum predicted that while AI would create 97 million new jobs by 2025, it would displace 85 million in the same period. The outlook for 2030 is even more severe, with Goldman Sachs projecting 300 million global job displacements and McKinsey & Co. estimating as many as 800 million, depending on the speed of AI adoption.
A recent Stanford University paper, Canaries in the Coal Mine? Six Facts about the Recent Employment Effects of Artificial Intelligence, offers a more immediate warning. The report found that early-career workers aged 22-25 in AI-exposed occupations have already seen a 13% relative decline in employment.
It adds that these declines are concentrated in roles where AI is more likely to automate human labour, rather than simply augment it. In this light, an AI-focused jobs platform appears designed to serve those who build and use AI, not the millions whose livelihoods are most at risk of being automated away.
Will this strain relations with Microsoft?
OpenAI's new venture could further complicate its relationship with Microsoft. Despite being its closest partner and biggest backer, OpenAI has chosen to partner with Indeed, a pure-play job board with 615 million profiles, rather than Microsoft's LinkedIn, the world’s largest professional network with over 1.1 billion members.
While LinkedIn combines networking, content, and hiring, Indeed focuses on job listings and search. This makes Indeed a less direct competitor to OpenAI’s platform. However, the irony remains: Microsoft has invested an estimated $13 billion in OpenAI, and now must watch its partner build a hiring marketplace that will inevitably compete with its own professional jobs portal.
If OpenAI's platform gains traction in premium AI roles, it could siphon off a lucrative segment of the talent market, putting Microsoft and its investors in an awkward position. The relationship is already tense, with Microsoft, under the leadership of AI head Mustafa Suleyman, developing its own foundational AI models to lessen its dependence on OpenAI.
What about algorithm-driven assessment risks?
OpenAI's new platform could position the company as a gatekeeper for the future of AI-powered work. The company says its AI will create “perfect matches" between companies and job candidates, but if widely adopted, this model concentrates power in a single platform.
The same company that is reshaping jobs with its AI models would also be responsible for allocating talent through its matching and assessment algorithms.
This raises a number of concerns. If the platform gains traction, there is a risk that opaque algorithms could determine a candidate's visibility and even salary. Furthermore, the platform's focus on AI-centric skills could disadvantage workers and regions with limited access to upskilling, as AI engineering talent is already concentrated in a handful of economies. This could widen existing gaps in economic opportunity.
However, competition from established players like LinkedIn, online learning platforms such as Coursera and Udemy, and specialized sites like GitHub and Kaggle may help keep OpenAI's platform in check.
And what about trust?
The rise of AI has led to a surge in professionals claiming AI skills on platforms like LinkedIn, but many of these are self-reported and unverified. This creates a market need for credible credentials.
Micro-credentials are gaining traction. A 2024 Coursera survey found that 93% of higher-education leaders believe these certifications help meet employer demand for specific skills. A 2025 study by the Lumina Foundation also found that a majority of employers see micro-credentials as a competitive advantage and are willing to pay a premium for certified candidates. Google Career Certificates are already accepted as degree substitutes at over 150 companies.
However, scepticism remains among some employers who worry that online certifications can be earned through cheating. This is where OpenAI hopes to gain an edge. The company plans to use performance-based assessments—such as live tasks and code reviews—with auditable scoring to ensure the legitimacy of its certifications.
In response, universities will likely begin embedding vendor-agnostic AI literacy and co-branded micro-credentials into their degree programs to avoid ceding this space entirely.
Will an AI-only platform last?
A platform built exclusively for AI jobs risks becoming obsolete if the technology landscape shifts. Unlike LinkedIn, which is industry-agnostic, OpenAI’s marketplace is narrowly tied to the current AI boom. If the next wave of innovation focuses on fields like quantum computing or biotechnology, a single-vertical platform could quickly lose relevance.
OpenAI is reportedly planning a staged rollout through mid-2026, which would give it time to expand beyond core AI roles into adjacent functions like operations, marketing, and eventually general hiring.
To survive the fast-moving tech cycle, OpenAI will have to adapt. It could expand horizontally into new domains using its existing AI-driven tools, remain a valuable but niche “AI guild", or position itself as a white-label infrastructure provider that powers other vertical marketplaces. The company's ability to pivot will be critical to its long-term success.