YouTube工作室更新、YouTube直播功能、新一代AI工具,以及"Made on YouTube"发布会的全部新品公告。
内容总结:
在近日举办的年度"Made on YouTube"活动上,YouTube宣布了一系列面向内容创作者的功能更新,涵盖直播工具升级、盈利模式拓展及人工智能技术应用等多方面创新。
平台对创作者工作室(Studio)进行了全面升级,新增"肖像识别"功能开放测试,可自动检测并管理未经授权使用个人面部形象的视频。同时推出AI智能问答助手、支持六人联合创作视频,以及包含灵感推荐、标题A/B测试、自动配音等工具更新。
直播服务YouTube Live获得多项增强功能:支持横竖屏同步直播、AI自动生成精彩片段并转换为短视频,新增"画中画"广告模式避免直播中断,同时加入迷你游戏等互动元素。
短视频板块Shorts集成谷歌Veo 3视频生成AI模型,支持通过文本指令实现图像动态化、风格化编辑及物体添加。配合Lyria 2音乐模型,可将对白转换为适配短视频的背景音乐。
YouTube Music新增发布倒计时功能和粉丝答谢视频机制,并在美国测试艺术家限定商品发行计划。播客创作方面,AI剪辑建议功能将于明年支持音频播客转换为视频形式。
盈利模式创新包括:品牌合作对接系统、视频产品自动标记功能,以及长视频赞助商替换权限。Shorts创作者将获得专属品牌外链功能,平台AI系统会智能识别产品提及时刻并自动添加标签。
中文翻译:
在本周举办的年度“Made on YouTube”活动上,YouTube发布了大量面向创作者的新功能与工具更新,涵盖直播功能升级、多元化盈利模式拓展等领域。工作室套件新增"肖像识别"与对口型配音功能,同时为播客创作者推出AI节目推广工具。以下是本次活动全部重要发布:
全新工作室功能
平台展示了工作室模块的升级工具集,该模块主要用于频道管理与数据分析。更新包含灵感素材库、标题A/B测试、自动配音等功能。值得注意的是去年预告的"肖像识别"功能已结束小范围测试,正式开放公测。用户可检测、管理并标记要求删除未经授权使用其面部肖像的视频内容。
智能问答系统"Ask Studio"能通过AI技术为用户提供账户管理指导,同时新增多人协作功能支持最多六名创作者共同制作视频,成品将同步推送给所有参与者的观众群体。
直播功能升级
YouTube直播平台获得多项更新:创作者可开启迷你游戏与观众互动,支持横竖屏同步直播,新增AI智能高光片段提取、实时事件反应功能以及创新广告形式。其中AI高光片段能自动选取直播精彩瞬间生成可分享的短视频,而"并行展示"广告模式采用分屏呈现形式,不再中断主内容流。
短视频新工具
YouTube为Shorts板块引入定制版Veo 3(谷歌文生视频AI模型)、全新混音工具和"AI智能剪辑"功能。通过Veo 3 Fast定制系统,创作者可将动态视频效果应用于静态图像,为视频添加艺术风格,并通过文字指令插入物体对象。借助谷歌AI音乐模型Lyria 2,还能将合规视频中的对话转化为适用于其他短视频的背景音乐。
音乐服务升级
YouTube Music推出加深创作者与粉丝联结的新功能,包括新歌发布倒计时器、粉丝答谢视频功能,并针对美国听众测试艺术家独家周边商品试点计划。
播客AI工具
美国视频播客创作者将获得AI辅助剪辑建议功能,明年推出的新特性还可将音频播客转换为视频播客。
盈利模式创新
YouTube为创作者开辟品牌合作与购物计划等新盈利渠道,允许在内容中展示和标记商品获利。长视频创作者现可替换视频中的品牌赞助商。系统新增产品标签自动时间戳、视频提及商品的自动标记功能,以及Shorts专属品牌链接功能。AI驱动系统会智能识别商品提及的最佳时机并自动显示产品标签。
针对Shorts创作者即将推出品牌合作专属外链功能,YouTube还将在创作者合作中心主动为品牌推荐匹配度高的创作者。
英文来源:
At its annual Made on YouTube event this week, YouTube unveiled tons of new updates, features, and tools geared toward creators, including updates to YouTube Live, new ways to monetize, and more.
Studio updates include “likeness” detection and lip-synced dubs, and the company is offering new AI tools for podcasters to help promote their shows.
Here’s everything announced at Made on YouTube.
A new Studio
The company showed off new and updated tools to Studio, which creators use to manage their channels and track analytics. Updates include an inspiration tab, title A/B testing features, auto dubbing, and more.
What caught our attention is the “likeness”-detection feature, which was announced last year and made available to a few creators; it’s now in open beta. People will be able to detect, manage, and flag for removal any unauthorized videos using their facial likeness.
An AI-powered Ask Studio can guide users and answer questions about their account, and creators will be able to collaborate with up to five other people on one video, which is available to the audiences of all the participating video makers.
YouTube Live
YouTube gave Live, its livestreaming platform, some updates as well, like letting creators play minigames to entertain viewers, broadcasting simultaneously in both horizontal and vertical formats, providing AI-powered highlights, reacting to live events, using a new ad format, and more.
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The AI-powered highlights automatically select the best moments from a livestream to turn them into shareable Shorts, and a new ad format — called “side-by-side” — runs adjacent to the main content, similar to a split-screen display, rather than interrupting the stream.
New tools for Shorts
YouTube is bringing a custom version of Veo 3, Google’s text-to-video generative AI model, to Shorts, as well as a new remixing tool, an “Edit with AI” feature, and more.
With Veo 3 Fast, as the custom version is called, creators can apply motion from a video to an image, add different styles to their videos, and insert objects into the video with a simple text prompt. Creators can also transform the dialogue from eligible videos into catchy soundtracks for other Shorts using Google’s AI music model, Lyria 2.
YouTube Music
YouTube Music got some updates as well, designed to deepen engagement between creators and their fans.
These include a countdown timer for new releases and a chance to offer fans “thank you” videos, and the company is testing a pilot program for U.S. listeners that will allow them to access exclusive merchandise drops from artists.
AI for podcasters
Video podcast creators in the U.S. will be able to create clips more easily with AI suggestions, according to YouTube. And a new feature rolling out next year will offer a way to turn audio podcasts into video podcasts
New monetization features
YouTube is giving creators new ways to monetize, with brand deals and through the YouTube Shopping program, which lets creators earn money by featuring and tagging products in their content. YouTube will also now allow creators to swap out brand sponsorships in long-form videos.
Creators can also take advantage of auto timestamps for product tags, auto tagging for eligible items mentioned in videos, and a new brand link feature for Shorts. An AI-powered system will help identify the optimal moment a product is mentioned and automatically display the product tag at that time.
Shorts creators will soon be able to add a link to a brand’s site specifically for brand deals, and YouTube will proactively suggest creators who may be a good fit for brands in its creator partnerships hub.
文章标题:YouTube工作室更新、YouTube直播功能、新一代AI工具,以及"Made on YouTube"发布会的全部新品公告。
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