周二亚马逊秋季硬件发布会前瞻
内容总结：
亚马逊将于9月30日举办秋季硬件发布会，多款新品引关注
亚马逊宣布，将于当地时间9月30日（星期二）举办2025年秋季硬件新品发布会。此次发布会预计将推出多款硬件产品，备受业界和消费者期待。
根据官方邀请函透露的信息，新款Echo智能音箱和新一代彩色墨水屏Kindle电子书阅读器很可能成为本次发布会的焦点。这将是亚马逊设备与服务团队负责人帕诺斯·帕纳伊自2023年从微软加盟后主导的又一重要产品活动。在其领导下，亚马逊去年已成功推出了包括首款彩色Kindle在内的一系列新产品，并发布了集成AI技术的Alexa Plus助手。
发布会主要看点前瞻：
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Echo系列新品： 邀请函图案强烈暗示至少有两款新的Echo智能音箱即将亮相。业界预测，自2020年未更新的标准版Echo以及2023年后未升级的Echo Studio均有较大可能推出新款。
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彩色Kindle Scribe： 邀请函中明确出现了彩色Kindle标识，并结合“笔触之间”的文字提示，强烈表明亚马逊可能发布支持彩显的Kindle Scribe大屏手写电子书。此前发布的Kindle Scribe两代产品均仅支持黑白显示。
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更小尺寸的彩色Kindle： 有迹象显示，亚马逊可能正在开发一款名为“Kindle Petit Color”的更小型彩色电子书阅读器，据称其色彩表现将优于现有型号。
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电视硬件与全新操作系统： 邀请函暗示可能推出新的电视硬件。更引人关注的是，亚马逊或借此机会正式公开其不为外界熟知的新电视操作系统“Vega OS”。该系统将不再基于安卓，并可能于本周内发布。
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Alexa Plus进展： 作为对标ChatGPT、Gemini等AI助手的重要产品，亚马逊很可能在会上公布AI助手Alexa Plus的正式推出时间表或新增功能。
此外，按照亚马逊硬件发布会一贯的风格，也可能会有出人意料的智能硬件产品（如升级版Echo Frames智能眼镜）突然亮相，为消费者带来惊喜。
中文翻译：
亚马逊将于9月30日周二举办2025年秋季硬件发布会，预计将带来多款新品。邀请函中已透露出新款Echo智能音箱和彩色Kindle的明显线索。这也是帕诺斯·帕纳伊加盟亚马逊后主持的首场重大产品活动——这位曾在微软长期负责Surface系列等产品发布的高管，于2023年加入亚马逊执掌设备与服务团队。
亚马逊秋季硬件发布会前瞻
邀请函已暗示将推出新款Echo与彩色Kindle
在帕纳伊领导下，亚马逊去年已推出一系列Kindle新品（包括首款彩色Kindle）并发布AI驱动的Alexa Plus助手。本次发布会可能有哪些亮点？以下是我们预测：
至少一款Echo新品
邀请函上两道标志性蓝色Echo光环图案，预示将推出新型Echo智能音箱。左上图案可能是自2020年未更新的基础款Echo，右上形似2023年后再未升级的Echo Studio。若您正考虑购置兼容Alexa生态的智能音箱，建议等待发布会揭晓。
彩色Kindle Scribe
邀请函中的彩色Kindle标识已说明动向，而图片角落“with the stroke of a pen”的标注进一步暗示可能推出支持手写笔的彩色版Kindle Scribe。该系列自2022年推出以来始终缺少彩色屏幕，此次升级顺理成章。
小型彩色Kindle
近期有Reddit用户曝光名为“Kindle Petit Color”的原型机，尺寸小于第11代Kindle，色彩表现优于去年发布的Colorsoft系列。但考虑到亚马逊刚推出减配无线充电功能的廉价版Colorsoft，此消息可靠性有待证实。
新电视硬件与操作系统
邀请函左下角的电视图案预示新款电视硬件。更值得关注的是，据记者Janko Roettgers透露，非安卓系统的Fire TV替代系统Vega OS可能于本周亮相。该系统已用于Echo Show 5等设备，若此次宣布适配电视，将是其首次重大公开披露。
Alexa Plus进展
面对ChatGPT等AI助手竞争，亚马逊或借此活动公布Alexa Plus早期测试进展及新功能。该重构版助手目前仍处于限量体验阶段。
其他惊喜硬件
回顾前高管戴维·林普时期，亚马逊曾推出Echo按钮、智能挂钟甚至微波炉等脑洞产品。如今随着Meta全力押注AI眼镜，亚马逊可能升级Echo Frames智能眼镜？或许会再现意外之作。
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英文来源：
Amazon is hosting its 2025 fall hardware event on Tuesday, September 30th, and it could be a packed show. The company’s invite has a few not-so-subtle hints about new Echos and a new Kindle. It will also be Amazon’s next big product event for Panos Panay, who joined Amazon in 2023 to head up its devices and services teams after a long career at Microsoft helping launch products like the Surface lineup.
What to expect from Amazon’s big fall hardware event on Tuesday
Amazon is already hinting at new Echos and a new color Kindle.
Amazon is already hinting at new Echos and a new color Kindle.
Amazon has taken some big swings under Panay’s leadership, launching a suite of new Kindle products last year — including the first color Kindle — and announcing its AI-powered Alexa Plus assistant. What’s coming up next, then? Here’s what we think you can expect.
At least one new Echo product
Amazon’s invitation appears to tease two products with the company’s iconic blue Echo ring, so it looks like we’ll get new Echo smart speakers of some kind during the show. Which ones, though?
A new standard Echo seems like a safe bet, as the company hasn’t released one since 2020. Perhaps that’s the one in the top left of Amazon’s event teaser. The shape on the top right looks a little bit like an Echo Studio, which is also due for an upgrade. It was last refreshed in 2023.
I might be totally off-base with my guesses, but if you’re shopping for new smart speakers and are already invested in Amazon’s Alexa and Echo ecosystem, you might want to wait to see what Amazon reveals at this event before you buy anything new.
A color Kindle Scribe
This one is easier to tease out from Amazon’s event invite: one of the pictures is a color version of the Kindle logo. But hidden in the corner of the image is a clue that Amazon might announce a color version of the Kindle Scribe: tiny text in the corner includes the words “with the” and “stroke of a pen.”
Amazon announced the first Scribe, a tablet-sized E Ink device that pairs with a stylus, in 2022, and it released a second-generation version last year. But both were missing a color screen, which seems like the next natural upgrade.
A smaller color Kindle
A Reddit user recently shared images of a prototype Kindle that’s apparently a bit smaller than the 11th-generation Kindle and has “Kindle Petit Color” branding. The prototype has colors that are better than last year’s Colorsoft, too, the user says. The first Colorsoft had a rocky launch due to a discoloration issue affecting some units that Amazon had to address. I have lower confidence in this one, though, since Amazon very recently launched a cheaper Kindle Colorsoft without some of the features of the Colorsoft Signature Edition, like wireless charging.
New TV hardware and potentially a new TV OS
The bottom-left corner of the invitation features a picture that resembles a TV, suggesting that Amazon will announce new TV hardware of some kind. But the bigger TV-focused news might be Vega OS, a replacement operating system for its Fire TVs that isn’t based on Android, and the OS could launch as soon as this week, according to Lowpass’ Janko Roettgers.
Vega OS is a bit of an open secret already; Amazon job listings have directly mentioned it, and the company already uses the operating system on the Echo Show 5, Echo Hub smart displays, and the Echo Spot smart clock. If Amazon uses this event to share more about Vega OS on TVs, it would mark a big public reveal for the operating system.
Alexa Plus announcements or upgrades
Alexa Plus is a major initiative for Amazon as it looks to compete with other popular AI assistants, such as OpenAI’s ChatGPT and Google’s Gemini. While the revamped Alexa is still technically rolling out in early access, Amazon could use this event as an opportunity to give an update on that rollout and announce new features coming to the assistant.
Other unexpected hardware
When David Limp, now the CEO of Jeff Bezos’ rocket company Blue Origin, led Amazon’s devices and services, the company’s hardware events were often packed with a dizzying number of new and unexpected products that worked with Alexa, including things like Echo Buttons, the Echo Wall Clock, and even an Alexa-enabled microwave. All three of those are now in the Echo graveyard, but Amazon could have another surprise product up its sleeves again. With Meta all-in on smart AI glasses, maybe Amazon will upgrade its Echo Frames?
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