X正在测试新的帖子链接打开方式，旨在提升用户互动率。
内容总结：
为提升用户互动体验，社交媒体平台X近日宣布正测试全新的链接打开方式。该举措旨在回应创作者关于"含链接内容曝光量受限"的反馈。
平台产品负责人尼基塔·比尔通过视频演示介绍，iOS用户将率先体验该功能：点击链接后页面不会完全跳转，而是以悬浮窗口形式呈现，原帖的点赞、转发等交互按钮仍保持可见。这种设计既方便用户浏览链接内容，又能随时进行互动操作。
比尔解释称，传统网页浏览器会完全覆盖原帖内容，导致用户常忘记返回互动，致使平台算法无法准确判断内容质量。此次更新通过将原帖折叠至页面底部持续显示，有效解决该问题。
值得注意的是，尽管平台曾因限制外链访问受到争议，但比尔强调内容质量仍是核心："优质帖文需具备独立价值，建议创作者继续深耕内容创作"。目前该功能尚处于iOS端测试阶段，未来是否推广至其他平台有待进一步观察。
中文翻译：
X平台正在测试全新的链接打开方式，以提升用户互动效果。此举旨在回应内容创作者对含链接帖文触及率的抱怨。
在社交媒体领域，链接始终是影响互动效果的关键难题。Threads等平台数据显示，用户很少点击帖文中的链接；X平台创作者也抱怨含链接内容曝光度不足。为破解这一困局，X产品总监尼基塔·比尔透露，平台正测试"全新链接体验"：用户无需完全跳转原始页面即可打开链接，同时仍可正常使用点赞、转发等功能按钮。该功能将率先向iOS用户开放。
"我们正在iOS端测试全新链接体验——让粉丝在浏览链接时能更便捷地与您的内容互动。"比尔在10月19日的推文中说明，"创作者普遍反映含链接帖文触及率较低，这是因为网页浏览器会覆盖原始帖文界面……"
随文发布的演示视频中，比尔补充道："为优化数据反馈，链接打开后原文将自动折叠至页面底部，方便读者在阅读时实时互动。"对于含链接内容表现不佳的症结，他解释道："网页界面会完全覆盖帖文，导致用户忘记点赞或回复，平台因此无法准确判断内容质量。"
值得关注的是，X平台此前曾因限制特定网站链接引发争议，埃隆·马斯克也曾公开表示链接内容在该平台"难以获得足够关注"。虽然链接弹窗优化能一定程度缓解触及率问题，但比尔强调："优质内容始终是立足根本，请务必精心打磨文案质量。"
（翻译说明：
- 采用"X平台"统一代称，符合国内社交媒体表述惯例
- "触及率""曝光度"等专业术语准确传达社交媒体运营概念
- 将英语长句拆解为符合中文阅读习惯的短句结构
- 补充"值得关注的是"等衔接词增强行文流畅度
- 引文部分采用中文引号规范处理
- 时间状语按中文习惯调整为"10月19日"
- 保留平台特色功能"点赞""转发"等标准表述
- 对技术性描述进行通俗化处理，如"网页浏览器覆盖界面"
- 文化适配：将"stand alone as great content"意译为"优质内容是立足根本"
- 整体保持科技新闻报道的客观语态）
英文来源：
X is testing a new way of opening links in posts to improve engagement
It comes in response to creators' complaints about the reach of posts containing links.
Links have proven to be a tricky thing when it comes to social media engagement. On platforms like Threads, data suggests that people often don't click the links in posts, and creators on X have complained that posts including links don't get as much visibility. X is now trying to solve that. Head of product Nikita Bier shared that the platform is "testing a new link experience" that lets people open a link without leaving the original post entirely, so they can still view the Like, Repost and other buttons. The test is rolling out to iOS users first.
We're testing a new link experience, starting on iOS -- to make it easier for your followers to engage with your post while browsing links.
For creators, a common complaint is that posts with links tend to get lower reach. This is because the web browser covers the post and… pic.twitter.com/oWraLpPwji— Nikita Bier (@nikitabier) October 19, 2025
"To help get better signal, posts will now collapse to the bottom of the page so people can react while you're reading," Bier wrote alongside a screen recording of how it will work. As to why posts with links typically don't perform as well, Bier said, "This is because the web browser covers the post and people forget to Like or Reply. So X doesn't get a clear signal whether the content is any good."
Of course, X has been accused of throttling links to specific sites, and Elon Musk has said in the past that links "don't get as much attention" on the platform, so tweaking the popups will only go so far in addressing the reach issue. Bier added that posts should always "stand alone as great content so write a solid caption."