内容来源：https://aibusiness.com/generative-ai/microsoft-makes-copilot-more-human

内容总结：

微软近日发布秋季更新，以"人性化AI"为核心对Copilot进行全面升级。此次更新推出多款协作工具与个性化功能，旨在通过更贴近人类交互体验的AI助手，重塑用户与人工智能的互动方式。

新版本重点推出三大核心功能：具备情感反馈能力的虚拟形象Mico可根据对话内容实时变换色彩与反应；支持32人实时协作的Groups工具可自动整理讨论线索、统计投票并分配任务；Imagine创意空间则允许用户对AI生成内容进行混合再创作。同时推出的"记忆与个性化"功能可记录用户待办事项，并与OneDrive、Gmail等第三方服务实现连接。

行业分析师利兹·米勒指出，这种以人类用例为中心的设计思路，标志着生成式AI正从"全能工具"转向"个性化助手"的战略转型。微软通过将Copilot深度集成至Windows系统和Office全家桶，试图构建提升工作效率的生态系统。

市场研究机构Omdia分析师托尔斯滕·福克认为，这显示出微软欲通过提升终端用户体验来夺回被苹果macOS占据的市场份额。相较于苹果AI缺乏企业级应用的现状，微软此次发力正逢其时。但专家也提醒，企业用户需评估AI系统在全业务链条中的持续数据供给与价值产出，这将决定人性化AI的实际效能。

中文翻译：

由谷歌云赞助
如何选择首个生成式AI应用场景
入门生成式AI，首先应关注能提升人类信息交互体验的领域。

本次更新包含协作工具、全新Copilot角色及AI浏览器
微软希望通过今秋发布的Copilot让人工智能技术更具人性化温度。此次周四发布的升级中，这家科技巨头推出了多款协作工具，包括群组功能、创意空间、名为Mico的新Copilot角色，以及针对医疗等垂直行业的专属Copilot群组和新款浏览器。

人性化AI平台彰显个性浪潮
这个以人为中心的AI平台，体现了生成式AI与代理型AI市场向个性化转型的趋势。"设计极具深思熟虑，重点考量人类如何依赖、使用、获得辅助，使其成为真正的智能副驾，"星座研究公司分析师莉兹·米勒表示，"它以人类应用场景为核心，赋予更温暖亲切的交互体验。你面对的不再是冷冰冰的机械造物。"

米勒指出，科技厂商曾将包括Copilot在内的众多代理型AI工具宣传为万能的工作模式变革者。但人性化AI的理念在于，当企业和用户无法精准描述工作流程以创建专属代理时，厂商将施以援手。这种思路对微软而言可谓水到渠成，而Adobe此前在流程自动化AI工具方面已采取类似策略。

温暖形象与协作新功能
微软介绍，温暖可爱的Mico角色具有丰富表情、可定制特性和亲和力。这个可选角色能根据交互情境进行倾听反馈和色彩变幻。群组功能则主打社交AI，支持最多32人实时协作规划学习，Copilot可自动归纳讨论线索、提出方案选项、统计投票并分配任务。

创意空间作为协同创作平台，允许用户探索并重组生成式AI灵感。新增的记忆与个性化功能可帮助记录用户想法和待办事项，未来还能根据指令存储关键信息。微软还打通了OneDrive、Outlook、Gmail和谷歌网盘的服务连接。

在深度研究功能中，主动行动预览可根据用户活动或研究线索推送即时洞察并建议后续步骤——该功能于八月作为个人研究助手首次亮相。同时，微软将Edge浏览器的Copilot模式升级为全新AI浏览器，支持多步骤操作与按需启停的对话功能。

除了协作工具，微软还推出医疗等垂直领域专用Copilot，例如帮助用户按地理位置、语言等偏好匹配医疗服务提供商。

抢占市场份额的战略布局
"从战略角度看，此次发布意味着微软正通过提升商业与个人生活品质的平台，争夺终端用户心智的全新尝试，"Informa TechTarget旗下Omdia分析师托尔斯滕·沃尔克评价道。微软将Copilot定位为深度集成于Windows操作系统及所有Office核心工具的个人助手，这种整合或成Windows从老对手苹果macOS夺回市场份额的关键。

"归根结底，企业采购的并非Windows系统、Office软件或Copilot本身，而是能提升效率、让员工早点回家陪伴家人的生态系统，"沃尔克强调，"如果微软能真正提供完整无缝的集成体验，macOS用户会注意到并考虑重新选择Windows。"

谷歌用户也可能察觉到微软正在改造其协作平台——通过Copilot让Teams、SharePoint及其他Office套件形成更强协作网络。"这无疑是微软从苹果和谷歌夺回市场份额的新战场，特别是当苹果智能系统缺乏足够企业级功能时，此刻正是微软出击的最佳时机，"沃尔克补充道。

面临挑战与未来焦点
米勒指出人性化AI面临一项挑战：微软与客户都需持续为系统注入养分。"AI的效能取决于持续供给其学习进化的使用者、工具、数据与技术生态，"她解释道，"企业采购方需要权衡这种个性化AI技术在整个业务体系中的价值，而非仅针对单个用户。未来的重点将是如何持续聚焦人性化体验，同时放大其产生的网络效应。"

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英文来源：

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Choosing Your First Generative AI Use Cases
To get started with generative AI, first focus on areas that can improve human experiences with information.
The release includes collaborative tools, a new Copilot character and a new AI browser.
Microsoft is seeking to make AI technology more personal and human with its fall release of Copilot.
With Thursday's release, the tech giant introduced various collaborative tools, including Groups, Imagine, a new Copilot character called Mico, new industry-specific Copilot Groups, such as Copilot for health, and a new browser.
Personalized AI
The human-centered AI platform is an example of a shift toward personalization in the generative AI and agentic AI market.
"It's very thoughtful. It's about how the human is going to rely on, use, be assisted by, and really make this a true copilot," said Liz Miller, an analyst at Constellation Research. "It starts with the human use case in the center. It gives you a far more warm and fuzzy character to interact with. You're not interacting with robotic things."
Miller noted that tech vendors have pitched many agentic AI tools, including Copilot, as being able to do anything and change the way people work.
However, with human-centered AI, the concept is that if enterprises and users can't articulate how they work or play well enough to create their own agents, then vendors will help them, Miller said.
While this approach appears to be a natural progression for Microsoft, Adobe has previously adopted a similar approach with AI tools that automate processes.
Similarly, Microsoft's human-centered AI is meant to promote AI as an assistant for users' personal and professional lives, Miller said.
The new Copilot tools
The warm, fuzzy character is Mico, a character that is expressive, customizable and warm, Microsoft said. It is an optional character that listens, reacts and changes color based on interactions, Microsoft said.
Groups is another new tool that emphasizes social AI. It lets Copilot users collaborate, plan and study together in real time. Up to 32 people can participate in Groups, with Copilot summarizing threads, proposing options, tallying votes and splitting tasks.
Imagine is a collaborative space where users can explore and remix generative AI ideas.
Copilot's new Memory and Personalization feature helps keep track of users' thoughts and to-do lists. Users can ask Copilot to remember key information for the future.
Microsoft is also linking services such as OneDrive, Outlook, Gmail and Google Drive with connectors.
With Proactive Actions preview in Deep Research, Copilot can surface timely insights and suggest the next action based on users' activity or research threads. Microsoft introduced Deep Research in August as a personal research assistant.
Microsoft is also making Copilot Mode in Edge a new AI browser.
Users can interact with Microsoft Edge, and the browser can perform multiple-step actions. Users can chat with Copilot in Edge and turn the feature on or off as needed.
Beyond collaborative tools, Microsoft offers Copilot for specific applications, such as Copilot for Health, which helps users find healthcare providers and matches them based on location, language and other preferences.
Winning market share
"Strategically, this release could signal a new attempt for Microsoft to win over the hearts and minds of end users by offering them a platform that enhances their business and personal lives," said Torsten Volk, an analyst at Omdia, a division of Informa TechTarget.
Microsoft is positioning Copilot as a personal helper integrated within Windows OS and all core Office tools. This integration could be a key to Windows regaining market share from longtime rival Apple's macOS, Volk said.
"At the end of the day, companies are not buying Windows, Microsoft Office or Copilot; they are buying into an ecosystem that makes them more productive to get home to their families a bit earlier in the evening," Volk said. "If Microsoft can actually deliver a complete integrated experience, macOS users will take note and might want to give Windows another shot."
Google users might also notice how Microsoft is changing its collaborative platform, making Teams, SharePoint, and the rest of the Microsoft Office suite more collaborative with Copilot.
"This would certainly be another area where Microsoft could claw back market share from Apple and also from Google, especially as Apple Intelligence does not offer significant enterprise capabilities, making this exactly the right time for Microsoft to attack," Volk said.
Some challenges
One challenge with human-centered AI is that both Microsoft and its customers will have to continue to feed the system, Miller said.
"AI is as effective as the people, the tools, the data, the technology that feeds its ongoing learning and ongoing progression," she said.
"When you are an enterprise buyer, and if you are looking at this for your business, you have to weigh the value that a personally assisted AI technology is going to be ... across your entire business, not just for one human, Miller said. "It's really going to be about how they continue to focus on, yes, the human, but also the network effect that human then creates."
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