«

Magic Leap,这家曾折戟AR领域的昔日巨头,正卷土重来。

qimuai 发布于 阅读:5 一手编译


Magic Leap,这家曾折戟AR领域的昔日巨头,正卷土重来。

内容来源:https://lifehacker.com/tech/magic-leap-ar-glasses-prototype?utm_medium=RSS

内容总结:

【科技动态】Magic Leap携谷歌再战AR眼镜市场 行业前景可期但挑战犹存

在沙特公共投资基金控股后,美国科技公司Magic Leap于近日宣布与谷歌深化合作,联合推出一款基于Android XR生态的AR眼镜原型机。这款设备采用加厚镜框设计并搭载摄像头,融合了Magic Leap的光波导技术与谷歌Raxium微LED光引擎,致力于打造可全天佩戴的增强现实穿戴设备。

不过双方在AR领域均有折戟经历:Magic Leap于2018年推出的首代产品因销量惨淡最终退市,谷歌2014年发布的智能眼镜也因隐私争议和功能局限迅速夭折。业界分析认为,早期产品虽理念超前,但受限于当时的技术成熟度与成本控制。

当前AR智能眼镜赛道正迎来新一轮竞争热潮。从苹果、Meta到众多初创企业,都在积极布局下一代智能眼镜的研发。行业终极目标是打造出能完全替代手机的功能性设备,虽然现阶段在显示技术方面已取得突破性进展,但电池续航、人机交互等核心技术瓶颈仍有待突破。

(注:本文基于公开信息整合,不构成任何投资建议)

中文翻译:

Magic Leap卷土重来。
这家现由沙特公共投资基金控股的科技公司,今日展示了一款安卓XR智能眼镜原型。该设备被定位为"安卓XR生态的参考设计",公司同时宣布与谷歌延长合作关系。这款AR眼镜采用比常规略厚的镜框(但未至夸张程度),似乎还搭载了摄像头。不过目前信息仅限于此:具体功能与上市时间仍属未知。

尽管Magic Leap未透露太多具体细节,但明确表示新品融合了"Magic Leap的光波导与光学技术,以及谷歌Raxium微米级LED光引擎",目标是打造可全天佩戴的AR设备。公司在声明中强调:"Magic Leap与谷歌的合作致力于开发在视觉呈现、佩戴舒适度与量产可行性之间取得平衡的AR眼镜原型。"

Magic Leap与谷歌在AR领域的坎坷历程
愿景虽好,但两家公司过往的AR尝试均未达预期。2018年,售价2295美元的Magic Leap One混合现实头显在科技圈引发狂热期待,最终却惨淡收场——六个月内仅售出约6000台,并于2024年正式退市。如今Magic Leap显然正试图借新品重返战场。

谷歌的AR之路更为曲折:2014年重磅发布的谷歌眼镜因隐私争议与功能局限遭遇市场冷遇,仅一年后便基本停摆。
平心而论,这两款产品均具前瞻性,但受限于当时的技术条件——2010年代中期的硬件水平难以在合理价位实现构想。2025年的市场格局已截然不同:从苹果、Meta到数十家新兴企业,都在竞相研发颠覆性AR眼镜。

当前AR智能眼镜赛道日趋拥挤,但各家的真正目标并非当下这一代产品,而是下一代。科技巨头们的终极博弈在于打造出功能全面、灵活性足以完全取代手机的智能眼镜。某种程度上,我们已无限接近能取代所有屏幕的终极设备——诸如XReal One等眼镜的显示效果令人惊叹。但电池续航、直观控制系统等技术瓶颈仍有待突破。至少就目前而言,革命尚未成功。

英文来源:

Magic Leap is back.
The tech company, now owned by Saudi Arabia's Public Investment Fund, today revealed a prototype for a pair of Android XR smart glasses made as a "reference design for the Android XR ecosystem," and announced it had extended its partnership with Google. The AR glasses have thicker-than-normal frames, but not ridiculously so, and seem to have a camera. But that’s about all we know: there's no word on availability or what the glasses actually do.
While Magic Leap didn't reveal a ton of concrete details about its new shades, it did say they combine "Magic Leap’s waveguides and optics with Google’s Raxium microLED light engine" with the goal being an all-day AR wearable.
"Magic Leap and Google’s collaboration is focused on developing AR glasses prototypes that balance visual quality, comfort, and manufacturability," the company said in a statement.
Magic Leap and Google's spotty history in AR
That all sounds good, but both companies have stepped into AR in the past and released products that fell far short of expectations. Back in 2018, there was a lot of excitement among tech-heads about the Magic Leap One, but the $2,295 augmented and virtual reality headset fizzled, selling an estimated 6,000 units in six months. Magic Leap abandoned Magic Leap One back in 2024, but it's apparently ready to jump back in with something new.
Google has an even deeper history in AR that didn't catch on, having released Google Glass in 2014 with a great amount of hype, and basically abandoned the product in 2015 after privacy concerns and limited functionality resulted in disappointing sales.
To be fair, both Google Glass and the Magic Leap One had potential, but may have been ahead of their time—mid-2010s hardware couldn’t deliver on the possibilities at a price that was reasonable. It's a different world in 2025, when everyone from Apple to Meta to dozens of smaller players are hoping to release killer AR glasses.
The AR-smart glasses space is getting mighty crowded, but the goal isn't really this generation of smart glasses, it's the next one. The game-behind-the-game for the tech companies is creating a pair of smart glasses that are functional and flexible enough to replace your phone entirely. In some ways, we're tantalizing close to a pair of shades that can replace all other screens—the displays in glasses like the XReal One are amazing. But other technical limitations, like a battery that will last a reasonable amount of time, and an intuitive control system, are still on the horizon. For now.

LifeHacker

文章目录


    扫描二维码,在手机上阅读