内容来源：https://www.geekwire.com/2025/fresh-off-225m-raise-live-shopping-company-whatnot-will-boost-seattle-headcount-in-amazons-backyard/

内容总结：

近期完成2.25亿美元融资的直播购物平台Whatnot宣布加速西雅图业务扩张。这家总部位于洛杉矶的初创企业计划在未来六个月内将当地团队规模扩大两倍，新增超过75个产品与工程技术岗位，标志着其迄今最大规模的人才投资计划之一。

创立于2019年的Whatnot开创了"电商+直播"商业模式，被《纽约时报》称为"短视频时代的QVC购物频道"。卖家通过实时视频展示商品并完成拍卖交易，平台从中抽取约8%佣金。尽管尚未实现盈利，其年度直播销售额已达60亿美元，用户日均观看时长超80分钟。

目前西雅图分部已汇聚包括工程副总裁丹·贝尔在内的高管团队，重点布局机器学习、交易诚信体系等核心技术领域。作为逾130家在西雅图设立分支的科技企业之一，Whatnot将于11月4日举办专场招聘会，持续吸纳当地优质技术人才。

中文翻译：

直播电商初创企业Whatnot本周宣布完成2.25亿美元融资后，计划扩大其西雅图新据点的业务规模。该公司未来六个月将在当地增聘75名员工，涵盖产品、工程及相关岗位，届时西雅图团队规模将扩大两倍。

今年初在市中心设立的西雅图办公室，是这家总部位于洛杉矶的企业迄今最大规模的人才投资举措。该公司估值已从一年前的50亿美元飙升至115亿美元。创立于2019年的Whatnot开创了电商与直播娱乐融合的模式：卖家通过其应用或网站进行实时视频展销，买家可同步观看直播、参与互动并直接竞价。

《纽约时报》将这种模式称为"抖音时代的QVC购物频道"。Whatnot正与抖音电商及西雅图本土电商巨头亚马逊的直播业务展开竞争。该平台为买卖双方提供交易支持，处理支付、物流及安全保障，通过抽取卖家成交额约8%的佣金获利，合作商户涵盖独立创业者至成熟零售商。

今年平台直播销售额突破60亿美元，实现翻倍增长。用户日均观看直播时长超80分钟，不过公司目前尚未实现盈利。美妆、女装、手袋、电子产品、古董钱币、高尔夫用品、零食及鲜活绿植已成为增长最快的品类。

西雅图办公室主要聚焦机器学习、市场诚信体系、信任与安全等产品技术研发领域。目前公司全球员工共900人，工程副总裁丹·贝尔与人才招募副总裁凯尔达·墨菲常驻西雅图，前者曾为Snap、Hulu及CloudKitchens筹建当地团队。

作为逾130家在西雅图设立分支机构的企业之一，Whatnot正积极吸纳当地技术人才。公司招聘页面显示有31个空缺职位，并计划于11月4日在西雅图举办工程与产品交流活动。

英文来源：

Live-shopping startup Whatnot plans to grow its new Seattle outpost following a $225 million funding round announced this week.
The company aims to hire more than 75 employees in the region over the next six months — tripling its current local headcount — across product, engineering, and related roles.
Whatnot opened its downtown Seattle office earlier this year. The Los Angeles-based company, now valued at $11.5 billion (up from $5 billion a year ago), said the Seattle expansion is one of its largest talent investments to date.
Founded in 2019, Whatnot’s platform mixes e-commerce and livestream entertainment. Sellers host live video shows on the Whatnot app or website, auctioning or selling products in real time. Buyers can watch, chat, and bid directly during live streams.
The New York Times described the trend as “QVC for the TikTok era.” Whatnot competes against the likes of TikTok (TikTok Shop) and Seattle-based e-commerce giant Amazon (Amazon Live).
Whatnot facilitates transactions between buyers and sellers, and handles payments, logistics, and safety features. The company earns revenue by taking a commission — typically around 8% — on sales made by sellers ranging from independent entrepreneurs to established retailers.
Whatnot more than doubled live sales on its platform this year, to $6 billion. Buyers spend more than 80 minutes per day on Whatnot’s live shows, according to the company. Whatnot is not profitable.
Some of its fastest-growing categories include beauty, women’s fashion, handbags, electronics, antiques, coins, golf, snacks, and live plants.
The company’s Seattle office focuses on product and engineering, including areas such as machine learning, marketplace integrity, and trust & safety. Whatnot has 900 employees across its workforce.
Dan Bear, vice president of engineering, and Kelda Murphy, vice president of talent acquisition, are both based in Seattle. Bear previously opened Seattle offices for Snap, Hulu, and CloudKitchens.
Whatnot is one of more than 130 companies that operate satellite offices in the Seattle region, tapping into the area’s technical talent pool.
The company has 31 open positions on its jobs page. It is hosting an engineering and product networking event in Seattle on Nov. 4.