内容来源：https://www.engadget.com/ai/openai-now-sells-extra-sora-credits-for-4-plans-to-reduce-free-gens-in-the-future-223905628.html?src=rss

内容总结：

近日，人工智能公司OpenAI宣布对其视频生成模型Sora启动商业化进程。该公司已通过苹果应用商店推出付费服务，用户支付4美元即可额外生成10段视频。目前Sora用户每日仍可免费生成30段视频，但公司明确表示未来将下调免费额度以应对运营压力。

OpenAI的Sora项目负责人比尔·皮布尔斯通过社交平台透露，由于当前免费服务模式"在经济上完全不可持续"，且高性能计算资源（GPU）面临短缺，降低免费生成次数将成为必然选择。他承诺公司将保持政策调整的透明度。

值得注意的是，在推进商业化过程中，OpenAI正探索知识产权授权模式，计划让版权方通过授权影视角色、艺术作品或个人形象获取收益。这一战略的推进正值该公司因商标侵权被竞品平台Cameo起诉之际，显示出其在商业化道路上的激进姿态。观察人士指出，这已是Sora视频生成应用近期引发的又一轮争议。

中文翻译：

OpenAI近日针对其视频生成模型Sora推出额外额度购买服务，每10次生成收费4美元（通过苹果应用商店支付），同时计划逐步缩减免费生成次数。该公司目前设置的每日免费生成上限为30次，随着商业化进程推进，这一额度很可能被降低。Sora项目负责人比尔·皮布尔斯在X平台发文称：“为应对用户增长，未来我们不得不减少免费额度（否则GPU算力将难以为继），但整个过程我们会保持透明。”

皮布尔斯透露此次调整主要基于两大原因：一是重度用户的使用需求远超预期，当前免费模式在经济上完全不可持续；二是公司计划推出版权素材授权功能，允许版权方通过角色、形象或艺术作品的客串亮相收取额外费用。不过这个商业策略显得颇为大胆——目前OpenAI正因商标侵权被客串视频平台Cameo起诉，而这只是其文生视频应用引发的系列争议中最新的一例。

观察人士指出，这仅仅是OpenAI商业化布局的前奏，后续或将推出更多变现举措。

英文来源：

OpenAI now sells extra Sora credits for $4, plans to reduce free gens in the future
Expect more monetization moves from the company soon.
OpenAI has started selling power users extra credits for its Sora AI video generation tool. An extra 10 video gens will retail for $4 through Apple’s App Store. The company currently has a limit of 30 free gens per day, a rate that will likely decrease as OpenAI starts to monetize the offering. Bill Peebles, who heads OpenAI's Sora, posted on X about the changes.
"Eventually we will need to bring the free gens down to accommodate growth (we won't have enough gpus to do it otherwise!), but we’ll be transparent as it happens," he said.
we are launching the ability to buy extra gens in sora today. we are doing this for two main reasons:
first, we have been quite amazed by how much our power users want to use sora, and the economics are currently completely unsustainable. we thought 30 free gens/day would be…— Bill Peebles (@billpeeb) October 30, 2025
Peebles also said that OpenAI plans to monetize by letting entities essentially license out their copyrighted material, either their artwork, characters or likenesses. "We imagine a world where rightsholders have the option to charge extra for cameos of beloved characters and people," he wrote. Although making the cameo feature a core part of the monetization while the company is being sued by Cameo for trademark infringement is certainly a bold choice. And that's just the latest in a series of dodgy actions tied to OpenAI's text-to-video AI app.