内容来源：https://www.theverge.com/news/828326/chatgpt-shopping-research-chatgpt-buyers-guide

内容总结：

近日，人工智能公司OpenAI宣布为ChatGPT推出全新"购物研究"功能，旨在为用户打造个性化AI购物助手。该功能已面向所有免费及付费用户开放，在假日购物季期间支持"近乎无限制使用"。

当用户在对话框中输入购物相关问题后，系统将自动激活此项功能。以"明亮环境下最佳电视"为例，ChatGPT在给出建议后会提供深度研究选项，通过价格区间、使用场景、功能偏好等多轮问答精准筛选商品，其交互模式类似电商网站的标准筛选流程。

值得注意的是，OpenAI特别提醒该功能可能存在商品价格、库存等细节误差，建议用户最终前往商家官网核实。尽管目前仍需跳转至零售商网站完成交易，但公司已明确计划推出"即时结账"服务，未来用户可直接在ChatGPT内完成购买。

在AI购物赛道，科技巨头竞争日趋白热化。除OpenAI外，谷歌近期也在其AI模式中强化了购物功能，Perplexity公司的Comet浏览器则推出了可代客购物的AI代理服务。

技术层面，该功能基于专为购物场景优化的GPT-5 mini模型，能整合来自权威渠道的实时价格、库存、评测等数据。对于开启历史记录功能的用户，系统还会参考过往对话内容进行智能推荐。付费用户更可享受基于聊天记录的"买家指南"服务，如曾讨论电动自行车，系统将主动推荐相关配件。

（根据The Verge等科技媒体报道整理）

中文翻译：

随着ChatGPT推出全新"购物调研"功能，OpenAI让假日购物规划变得前所未有的轻松。这项功能现已在移动端和网页版向全体免费及付费用户开放，假日购物季期间支持"近乎无限制使用"。用户在对话框中输入任何购物相关问题，即可触发这项智能导购服务。

这项功能堪称您的AI购物助手，恰逢假日购物季及时上线。正如官方演示视频所示，当您询问"明亮环境最佳电视推荐"时，回复末尾会出现深度调研按钮。虽然系统提示"购物调研可能存在价格/库存等细节误差，建议访问商家官网核实"，但这正是"私人买手"服务的起点。

用户可通过多轮问答精准筛选商品，就像在电商网站使用筛选菜单那样，根据预算、使用场景和功能偏好逐步细化需求。当前推荐商品需跳转至零售商网站购买，但OpenAI透露将推出"即时结账"功能，未来可直接在ChatGPT内完成交易。

这股AI购物浪潮正席卷科技行业：谷歌近期为AI模式新增智能购物功能，Perplexity公司的Comet浏览器甚至能代用户下单（此举令亚马逊颇为头疼）。正如The Verge科技评论员所言，这正演变为"外卖平台化"趋势。

该功能基于专为购物优化的GPT-5 mini模型，聚合来自优质渠道的实时价格、库存、评测、规格和图片数据。若开启记忆功能，系统还会参考历史对话记录，并通过"更多类似推荐"/"不感兴趣"按钮持续优化推荐精度。

专业版用户将享受更前瞻的服务——系统根据与Pulse的对话历史自动生成"买家指南"。OpenAI举例说明："若您曾讨论电动自行车，后续Pulse卡片会智能推荐相关配件。"

英文来源：

OpenAI is making it easier to plan out holiday shopping with ChatGPT’s latest feature, called “shopping research.” Any shopping question in ChatGPT will trigger this new feature, which is rolling out to all ChatGPT users on free and paid plans on mobile and web, with “nearly unlimited usage” available during the holiday shopping season.
ChatGPT shopping research builds you a buyer’s guide using AI
Just in time for the holiday shopping season.
Just in time for the holiday shopping season.
Now, if you ask ChatGPT for “best TVs in bright lighting,” for example, as the company’s announcement video shows, the response will end with a button asking if you want to do additional research. This is where the “personal shopper” aspect comes in, although the blog post notes that “shopping research might make mistakes about product details like price and availability, and we encourage you to visit the merchant site for the most accurate details.”
Users refine their choices by selecting their preferences during a series of questions that can be filtered based on price, intended use, and desired features, similar to the drop-down menus on most retail websites. The products it pulls up can be purchased on retailers’ websites, but OpenAI said it plans to roll out Instant Checkout, which will allow direct purchasing inside ChatGPT with participating merchants.
OpenAI is not alone in trying to encourage shopping within its products. Google also recently released new AI-powered shopping features in its AI Mode, and the AI agent in Perplexity’s Comet browser will shop on your behalf, much to Amazon’s chagrin. (The trend is something The Verge’s Nilay Patel has termed “the DoorDash problem.”)
According to OpenAI, it’s built on a version of GPT‑5 mini that has been refined for shopping tasks, with product recommendations from “quality sources” on the internet containing “up-to-date information like price, availability, reviews, specs, and images.” They can also take into account previous conversations with ChatGPT and user “memory” if that is turned on, along with buttons to show “more like this” or “not interested” on specific items.
Pro users will see proactively recommended products packaged in “buyer’s guides” based on their past chatlogs with Pulse. “For example, if you’ve been discussing e-bikes, a future Pulse card could suggest useful accessories for you,” OpenAI wrote.