谷歌发现正在测试AI生成标题，效果不尽人意。
内容总结：
谷歌近日在信息流产品“Discover”中测试AI生成新闻标题功能，引发媒体行业关注。测试显示，部分推送文章的标题被AI改写后出现事实偏差，例如将一篇未公布售价的硬件报道曲解为“价格已公布”。尽管相关标注提示“AI生成内容可能存在错误”，但业界质疑此类自动化改写可能加剧信息失真。
谷歌发言人回应称，该测试仅面向部分用户，旨在优化标题呈现形式以提升信息获取效率。但这一解释未能平息争议。长期以来，谷歌作为内容分发平台与新闻出版机构关系紧张，后者多次主张内容使用应获得合理补偿。而谷歌曾以“新闻内容对广告业务贡献有限”为由，在争议中一度将部分媒体从搜索结果中移除。
与此同时，谷歌正加速推进搜索服务的AI化转型。其移动端搜索平台将进一步整合引发过“内容剽窃”争议的AI对话功能，计划将AI概览与对话模式整合至同一界面。这标志着谷歌在内容分发与搜索体验中正全面嵌入AI技术，但如何平衡技术创新、内容准确性与产业生态关系，仍是其亟待解决的课题。
中文翻译：
谷歌发现频道正在测试AI生成标题，效果不尽如人意——这结果谁又能预料到呢？
近来人工智能正全面渗透谷歌的各项服务，无论用户是否愿意接受，有时甚至出现在毫无意义的场景中。谷歌最新的尝试似乎是在"发现"频道对文章进行AI化处理。《边缘》杂志注意到，部分文章在谷歌发现频道展示时，被替换上了与原标题截然不同的AI生成标题。毫不意外的是，其中某些标题存在误导性甚至完全错误。
例如某篇重写后的标题宣称"蒸汽机价格曝光"，但Ars Technica网站原文标题实为"Valve的蒸汽机虽形似游戏主机，但别指望它会有亲民定价"。无论是原文还是Valve官方渠道，都未曾披露该硬件的具体售价。Engadget团队在自主调研中也发现，发现频道正同时提供原始标题与AI生成摘要。这两种情况都会标注"由AI生成，可能存在错误"的提示标签。但若谷歌能在此场景彻底弃用AI技术，或许就能完全规避这些错误。
谷歌发言人玛洛丽·德莱昂向媒体解释，《边缘》杂志发现的案例仅是"面向部分发现频道用户的小型界面实验"。她表示："我们正在测试新设计，通过调整现有标题布局，使用户在浏览全网链接前能更轻松掌握主题信息。"这番说辞看似无害，但谷歌作为出版商与读者间的中介方，历来对网络媒体态度强硬。多年来网络出版商多次要求谷歌为内容展示支付补偿，至少有两起案例中，谷歌直接将这些来源从搜索结果中移除，并辩称展示新闻内容对其广告业务盈利贡献甚微。
若您确实期待在谷歌搜索中获得更多AI体验，那么好消息来了。曾被新闻媒体联盟直指为"盗窃行为"的AI聊天模式，即将以更深度共生的形式融入移动搜索平台。谷歌搜索产品副总裁罗比·斯坦因昨日在X平台发文称，公司正在测试将AI模式与AI概览功能整合至同屏显示，而非目前两个服务分居不同标签页的布局。
英文来源：
Google Discover is testing AI-generated headlines and they aren't good
Whoever could have guessed?
Artificial intelligence is showing up everywhere in Google's services these days, whether or not people want them and sometimes in places where they really don't make a lick of sense. The latest trial from Google appears to be giving articles the AI treatment in Google Discover. The Verge noticed that some articles were being displayed in Google Discover with AI-generated headlines different from the ones in the original posts. And to the surprise of absolutely no one, some of these headlines are misleading or flat-out wrong.
For instance, one rewritten headline claimed "Steam Machine price revealed," but the Ars Technica article's actual headline was "Valve's Steam Machine looks like a console, but don’t expect it to be priced like one." No costs have been shared yet for the hardware, either in that post or elsewhere from Valve. In our own explorations, Engadget staff also found that Discover was providing original headlines accompanied by AI-generated summaries. In both cases, the content is tagged as "Generated with AI, which can make mistakes." But it sure would be nice if the company just didn't use AI at all in this situation and thus avoided the mistakes entirely.
The instances The Verge found were apparently "a small UI experiment for a subset of Discover users," Google rep Mallory Deleon told the publication. "We are testing a new design that changes the placement of existing headlines to make topic details easier to digest before they explore links from across the web." That sounds innocuous enough, but Google has a history of hostility towards online media its frequent role as middleman between publishers and readers. Web publishers have made multiple attempts over the years to get compensation from Google for displaying portions of their content, and in at least two instances, Google has responded by cutting out those sources from search results and later claiming that showing news doesn't do much for the bottom line of its ad business.
For those of you who do in fact want more AI in your Google Search experience, you're in luck. AI Mode, the chatbot that's already been called outright "theft" by the News Media Alliance, is getting an even more symbiotic integration into the mobile search platform. Google Search's Vice President of Product Robby Stein posted yesterday on X that the company is testing having AI Mode accessible on the same screen as an AI Overview rather than the two services existing in separate tabs.