内容来源：https://aibusiness.com/agentic-ai/salesforce-buys-qualified-in-agentic-marketing-push

内容总结：

近日，全球客户关系管理（CRM）软件服务商Salesforce宣布已就收购智能营销服务商Qualified达成协议，具体交易条款尚未披露。该交易预计于Salesforce 2027财年第一季度（2025年2月开始）完成。

此次收购是Salesforce对其智能代理平台Agentforce的进一步拓展。该平台旨在构建一个能够自主建模并优化复杂任务的智能代理生态系统，从而推动企业向“智能代理化”转型，重塑B2B采购体验。

Qualified的核心产品为人工智能系统Piper，该系统可通过文字、对话或视频等多种交互形式，在网站上主动识别、吸引并培育潜在客户，实现销售线索的自动化转化。这一技术将帮助人工销售团队更专注于成交环节，而由全天候运行的AI代理完成前期客户对接。

Salesforce总裁兼首席产品官史蒂夫·费舍尔表示，Qualified的智能营销能力与Agentforce平台的结合，将增强Salesforce为客户提供自动化销售管道生成的能力，助力企业以“智能代理优先”的解决方案拓展营收团队。

Qualified成立于2018年，其联合创始人团队多有Salesforce任职背景。公司首席执行官克雷格·斯文斯鲁德称，其产品始终以深度集成Salesforce为目标，此次合并将使企业级智能营销能力得到进一步强化。

今年以来，Salesforce在智能代理领域布局频繁，先后于5月宣布收购数据管理公司Informatica，并于11月将智能分析初创企业Spindle AI纳入旗下。

中文翻译：

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这是该CRM供应商为拓展其Agentforce平台采取的最新举措。
Salesforce已达成协议，收购智能体AI营销服务商Qualified。两家公司总部均位于旧金山。
交易条款尚未披露，但Salesforce透露预计将在2027财年第一季度（始于明年2月）完成收购。

此次交易是Salesforce持续建设Agentforce平台战略的一部分。该平台构建了一个由智能体组成的生态系统，旨在自主建模和优化复杂任务，同时体现了其通过助力企业转型为智能体驱动型组织，从而革新B2B采购体验的宏观战略。

Qualified的核心技术是一款名为Piper的AI产品，专为吸引并转化潜在买家设计。它通过网站上的文字对话、语音交流或面对面视频等形式开展互动对话，致力于实现潜在客户的培育。
在实际应用中，人类销售员可专注于达成交易，而7×24小时运行的AI智能体则负责前期接洽工作。

Salesforce总裁兼首席产品官史蒂夫·费舍尔在新闻稿中表示："通过将Qualified的智能体营销专长整合至Agentforce平台，我们将提升自主销售管道生成能力，助力客户借助智能体优先解决方案扩展营收团队规模，实现高效增长。"

Qualified成立于2018年，与Salesforce的深度整合始终是其发展愿景。首席执行官克雷格·斯文斯鲁德解释道："作为Salesforce的前员工，我和联合创始人始终以深度兼容Salesforce为标准打造产品。与Salesforce携手是水到渠成的演进，这将使我们能够为企业带来智能体营销的强大动能。"

此次收购延续了Salesforce今年在智能体业务领域的密集布局。今年5月，该公司宣布收购数据管理企业Informatica；11月又将智能体分析初创公司Spindle AI纳入麾下。

英文来源：

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It's the CRM provider's latest move to build out its Agentforce platform.
Salesforce has agreed to a deal to buy Qualified, an agentic AI marketing provider. Both companies are based in San Francisco.
Terms for the deal have not been disclosed, although Salesforce revealed that it is expected to close in the first quarter of its fiscal year 2027, which starts in February.
The transaction is part of Salesforce's ongoing effort to build up its Agentforce platform, which comprises an ecosystem of agents created to autonomously model and optimize complex tasks, and reflects its wider strategy of modernizing the B2B buying experience by helping companies become agentic enterprises.
Qualified's signature tech is an AI product called Piper designed to engage and convert inbound buyers. It aims to nurture leads by delivering engaging conversation on websites, whether that be by text, conversation or face-to-face video.
In practice, this allows human sellers to focus on closing deals while always-on AI agents handle the initial engagement.
Steve Fisher, Salesforce president and chief product officer, said in a press release: "By integrating Qualified's agentic marketing expertise into Agentforce, we will enhance our ability to offer autonomous pipeline generation and empower our customers to scale their revenue teams with agent-first solutions that drive efficient growth."
Qualified was formed in 2018, and integration with Salesforce has always been part of its vision. CEO Kraig Swensrud explained: "As Salesforce alumni, my co-founders and I have always built our products to deeply integrate with Salesforce. Joining forces with Salesforce is a natural evolution that will allow us to bring the power of agentic marketing to the enterprise."
Salesforce's acquisition of Qualified continues a busy year of additions to its agentic portfolio. In May, it announced it was buying data management company Informatica, while agentic analytics startup Spindle AI came on board in November.