内容来源：https://lifehacker.com/tech/chatgpt-go-ad-subscription?utm_medium=RSS

内容总结：

为加速商业化进程，OpenAI今日宣布推出全新低价订阅方案“ChatGPT Go”，同时确认将在免费版及该新方案中引入广告。这款月费8美元的产品定位介于免费版与20美元的Plus方案之间，目前已面向全球用户开放，成为首个面向大众市场的“平价”ChatGPT订阅选择。

ChatGPT Go可视为免费版的增强方案，虽未开放高级模型权限，但显著提升了对话次数、文件上传、图像生成及记忆存储等基础功能的额度限制，并允许无限制使用最新的GPT-5.2模型。该方案主要面向需要适度提升使用体验、但无需专业级功能的日常用户。

然而降价伴随代价。OpenAI宣布将于数周内在美国启动广告测试，范围覆盖免费版与Go方案用户。广告将明确标注、置于回答区域下方，并基于对话内容进行相关推荐。公司承诺广告不影响回答质量，用户对话数据不会向广告商公开，且支持随时关闭个性化广告并清除相关数据。

值得关注的是，测试初期仅登录用户会看到广告，这意味着免费用户可通过保持未登录状态暂时规避广告，但将无法使用记忆存储等功能。目前广告不会出现在18岁以下用户账户或涉及健康、政治等敏感话题的对话中。

面对2026年实现盈利的行业压力，OpenAI正通过“订阅+广告”的传统模式探索商业化路径。为缓解用户顾虑，公司作出两项承诺：一是始终提供无广告选项（包括付费方案），二是坚持用户体验优先原则，不以延长用户停留时间为优化目标。在盈利压力持续加大的背景下，这些承诺能否长期践行，仍有待观察。

中文翻译：

在OpenAI竭力为ChatGPT寻找新的盈利途径之际，该公司今日宣布将为这款AI聊天机器人推出更便宜的新订阅方案——但同时也将在新方案及免费版中引入广告功能。

ChatGPT Go于今年八月率先在印度推出，随后推广至全球170个国家，而今日标志着该服务首次实现全球覆盖（包括美国）。该方案定位介于免费版与Plus方案之间，月费定为8美元（Plus方案为20美元），堪称首个"亲民价"ChatGPT订阅服务。

本质上这是免费版的增强版：虽未提供新模型或新功能，但显著提升了对话次数、文件上传、图像处理和记忆存储的上限。用户还可无限制使用ChatGPT最新的5.2模型，这与免费版的受限使用形成鲜明对比。

该方案主要面向日常用户群体——他们仅需获得略高于基础版的AI服务，未必需要高级推理模型或Sora视频生成等专业级功能。

然而相较于Plus方案的降价举措犹如双刃剑。与ChatGPT Go同步官宣的广告计划，据OpenAI透露将于"未来数周"在美国的免费版与Go方案中启动测试。虽然广告入驻ChatGPT的传闻已有时日，如今我们终于窥见其大致形态。

OpenAI表示ChatGPT广告将明确标注、置于回答区域下方，并聚焦于与当前对话相关的产品。公司承诺广告不会影响回答质量，用户对话内容将对广告商保密，但广告会随时间推移进行个性化定制。不过用户可随时关闭广告个性化功能并清除相关数据。

值得注意的是，在测试初期广告仅对登录用户展示。这意味着若坚持使用免费版，保持未登录状态或可暂时规避广告——虽会丧失记忆存储等功能，但根据个人需求考量或许值得。当然，Go方案用户则无法避开广告。

随公告发布的还有应用内广告的示例效果，但具体形式尚未最终确定。需特别说明的是，对于自述未满18岁或系统判定为未成年人的账户，以及涉及健康、政治等敏感话题的对话，平台将不会投放广告。

今日两项公告共同揭示了AI行业为实现2026年盈利目标所做的尝试——尽管获得巨额投资，运营聊天机器人的企业始终面临盈利挑战。不出所料，它们正沿用人工智能诞生前企业数十年来依赖的经典模式：广告与订阅。但OpenAI至少作出两项承诺以缓和市场反应：

其一，公司声称"将始终提供免广告使用ChatGPT的途径，包括无广告的付费方案"。这对注重开支的用户而言或许只是苍白安慰。其二则更令人意外——OpenAI坚称不会为追求"用户停留时长"而牺牲"用户信任与体验"。这将提升产品易用性，但缩短应用使用时间意味着减少广告曝光。在盈利压力逆向推动下，这家公司能坚守该承诺多久，值得我们持续关注。

英文来源：

As OpenAI scrambles to find new ways to monetize ChatGPT, it announced today that it's introducing a new, cheaper subscription tier for its AI chatbot—but that it's also adding ads to both that new tier and for free users.
ChatGPT Go was first launched in India in August, and later became available to 170 countries around the world, but today marks the first time it's been available everywhere, including the United States. It marks a middle ground between the Free and Plus plans, coming in at $8/month vs. the Plus plan's $20/month, and is arguably the first "affordable" ChatGPT subscription.
What you get is basically an expanded version of the Free tier, as it does not give you access to any new models or features, but does put a higher limit on messages, uploads, images, and memory. It also gives you unlimited access to ChatGPT's new 5.2 model, as opposed to the limited usage that comes with the Free tier.
Essentially, it's aimed at everyday users who just need a little bit more from the AI, but don't necessarily want more power user-oriented features like advanced reasoning models or Sora video generation.
However, with that price cut over the Plus plan comes a double-edged sword. Announced alongside ChatGPT Go were ads, which OpenAI said it's planning to start testing in the U.S. for the Free and Go tiers "in the coming weeks." We've seen hints that ads would be coming to ChatGPT for a while, but now we know roughly what they'll look like.
OpenAI says that ChatGPT ads will be clearly labeled, will show up below answers, and will focus on products that are relevant to whatever conversation you're having. The company promises that ads won't influence your answers and that your ChatGPT conversations will be kept private from advertisers, but that your ads will be personalized over time. However, you'll be able to turn off ad personalization and clear the data used for it at any time.
Oddly enough, for this initial testing phase, OpenAI also says ads will only apply to users who are logged in, meaning that if you're planning to use the Free tier anyway, you might be able to skirt them for now by just staying logged out. You'll lose out on features like memory, but it might be worth it depending on your priorities. ChatGPT Go users will have no choice but to see ads, though.
Alongside the announcement, OpenAI posted a few examples of what ads would look like in the app, but nothing is final yet. Of note, ads will not run on accounts where the user either admits to being under 18, or the company predicts they are. Similarly, sensitive topics like health or politics should remain ad-free.
Both of today's announcements point to ways AI is trying to become profitable in 2026, which has continually proven to be challenging for the companies operating these chatbots, despite heavy investment. Unsurprisingly, they rely on the same methods pre-AI companies have relied on for decades: Ads and subscriptions. But for now, OpenAI is making at least two promises it's hoping will help the news go down more easily.
First, the company says it will "always offer a way to not see ads in ChatGPT, including a paid tier that's ad-free." That's probably cold comfort to anyone who values their wallet. But second, and perhaps most surprising if true, is that OpenAI still says it's not going to optimize for "time spent in ChatGPT" over "user trust and experience." That'll be a boon for usability, but less time spent in-app will mean serving fewer ads. I'm curious to see how long OpenAI will stick to that commitment, especially as monetary incentives push the company in the other direction.