内容来源：https://aibusiness.com/foundation-models/cheap-chatgpt-tier-month-ads-coming-soon

内容总结：

OpenAI全球推出低价订阅方案并引入广告，以应对巨额亏损压力

在持续面临巨额亏损的背景下，人工智能公司OpenAI正通过调整商业模式寻求收入增长。近日，该公司宣布在全球范围内推出其最经济的订阅计划“ChatGPT Go”，并将在平台内引入广告测试。

此前，ChatGPT Go已于今年8月在印度首发，随后扩展至170个国家。该计划定价为每月8美元（其他市场采用本地化定价），介于免费版与每月20美元的Plus版、200美元的Pro版之间。OpenAI表示，该计划因其高性价比已成为用户增长最快的套餐，广泛用于写作、学习、图像生成等日常任务。

与此同时，OpenAI将在美国对免费版和Go版成年用户启动广告测试。广告将清晰标注于回答底部，并基于对话内容推荐相关产品。公司强调，敏感话题如健康、政治等领域不会出现广告，且承诺广告绝不驱动回答内容、不向广告商出售数据与对话记录，并保留关闭个性化推荐的选项。付费高级订阅（Plus、Pro、Business及Enterprise）目前暂无广告计划。

这一商业策略的转变标志着公司首席执行官萨姆·阿尔特曼态度的显著调整。他曾在2024年表示，将广告与AI结合的模式令人“深感不安”，应是公司商业模式的“最后选择”。如今，面对高达数十亿美元的持续亏损，OpenAI正试图在拓宽用户访问门槛与探索盈利路径之间寻求平衡。

中文翻译：

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OpenAI正在持续推进ChatGPT的演进，在探索增收途径的同时，也为付费用户保留无广告体验。
随着ChatGPT的持续升级，OpenAI近期推出了一系列重要变革。

上周，这家初创公司宣布将最经济的订阅方案ChatGPT Go推向全球市场，同时启动平台广告测试——即将在美国面向免费版及Go方案成年用户展开。此举正值OpenAI面临持续亏损质疑之际，其累计损失已达数十亿美元。

ChatGPT Go最初于今年8月在印度推出，旨在扩大人工智能服务的普及范围，目前已推广至全球170个国家。
据OpenAI透露，该方案凭借亲民价格已成为增长最快的ChatGPT订阅计划，用户广泛运用于写作、学习、图像生成与问题解决等日常场景。

目前公司决定在所有已开通ChatGPT服务的市场推出该方案。在美国市场，ChatGPT Go定价为每月8美元（其他市场采用本地化等价策略），与ChatGPT Plus（每月20美元）和ChatGPT Pro（每月200美元）共同构成多层级服务体系。

基础方案不仅提供Chat GPT 5.2即时模型的增强访问权限，其消息额度、文件上传及图像生成能力均十倍于免费版本，还配备更长的记忆与上下文窗口，可随时间推移记忆更多用户个性化细节。
升级版Plus方案面向需要深度推理功能的用户，而Pro方案则针对需要最大化记忆与上下文支持的高级用户。

引入广告的决策伴随一定风险，OpenAI在官方博客中坦言："我们必须守护ChatGPT的核心价值。"
为此公司承诺：AI回复绝不受到广告驱动；用户数据与对话内容不会出售给广告商；始终提供关闭个性化功能的选项。

OpenAI同时强调，不愿看到广告的用户可通过付费方案享受无广告体验。广告测试将于"未来数周"在美国启动，面向登录状态的免费版与Go方案成年用户。相关广告将明确标注于回复底部，内容基于用户对话情境推荐相关产品，健康或政治等敏感话题仍将保持无广告呈现。

目前OpenAI正收集用户反馈以优化未来广告服务模式。现阶段Plus、Pro、商业版及企业版订阅服务均不含广告。

鉴于公司提升营收的需求，引入广告的决策并不令人意外，但这标志着首席执行官萨姆·阿尔特曼的重大立场转变——他曾在2024年将"人工智能与广告结合"形容为"令人极度不安"的设想，并称其仅应作为企业商业模式的"最终备选方案"。

英文来源：

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OpenAI is evolving ChatGPT as it looks for ways to boost revenue while ensuring ad-free options for premium users.
OpenAI is introducing key changes as it continues to evolve ChatGPT.
Last week, the startup announced that it's making its most affordable subscription tier, ChatGPT Go, available globally. At the same time, it is rolling out advertising to the platform, with testing set to start soon in the U.S. for adults using its free tier or those on its Go plan. The moves come amid continuing scrutiny of OpenAI's massive losses, which stretch to billions of dollars.
ChatGPT Go was initially launched in India in August to widen access to AI and has since been rolled out in 170 other countries.
Its affordability has helped it become the fastest growing ChatGPT plan, with users leveraging it for everyday tasks such as writing, learning, image creation and problem-solving, according to according to OpenAI.
Now, the company has made the decision to offer the plan in every market where ChatGPT is currently available. ChatGPT Go will be priced at $8 a month in the U.S., with equivalent localized pricing in other markets, joining ChatGPT Plus ($20 a month) and ChatGPT Pro ($200 a month).
The cheapest plan provides added access to the Chat GPT 5.2 instant model, with ten times more messages, file uploads and image creation than in the free tier, plus a longer memory and context window, so it remembers more details about you over time.
The next tier up, Plus, is aimed at those who require deeper reasoning, while Pro targets power users who need maximum memory and context.
The decision to include advertising, meanwhile, brings with it a degree of risk, with OpenAI acknowledging in a blog post: "It's crucial we preserve what makes ChatGPT valuable in the first place."
As such, the company has pledged that its responses will never be driven by advertising; that data and conversations will not be sold to advertisers; and that there will always be an option to disable personalization.
In addition, OpenAI says those who do not wish to see ads in ChatGPT will always be catered for via a paid tier that is ad-free.
Testing will start "in the coming weeks" for logged in adults in the free and Go tiers in the U.S., with clearly labeled ads sited at the bottom of answers featuring a relevant product based on a user's conversation. Sensitive topics — such as health or politics — will remain ad-free.
OpenAI is seeking feedback from users to help it refine how it serves ads in future. For the time being, Plus, Pro, Business and Enterprise subscriptions will not include ads.
Given the company's need to increase revenues, the decision to introduce advertising does not constitute a surprise, but it does mark a major U-turn by CEO Sam Altman, who in 2024 described the prospect of a combination of AI and ads as "uniquely unsettling" and a "last resort" for the company as a business model.