内容来源：https://www.geekwire.com/2026/washington-is-primed-to-let-rivian-and-lucid-sell-evs-directly-to-consumers/

内容总结：

面对可能启动的公民投票提案压力，华盛顿州一批汽车经销商近日表态支持电动汽车制造商Rivian和Lucid争取直接面向消费者销售的权利。

长期以来，除特斯拉外，其他电动汽车制造商一直被该州法律禁止直接销售车辆、开设展厅或提供试驾服务。这项规定旨在防止汽车制造商与特许经销商形成竞争。去年12月，Rivian启动程序，试图在今年秋季通过公投推动改革，此举可能使经销商在新规制定过程中失去话语权。

本周五下午，州参议院交通委员会将审议第6354号参议院法案。该法案为Rivian和Lucid设定了狭窄的豁免通道，但将小型电动汽车制造商及未来新入市企业排除在外。

多位本地经销商业主周二公开支持这项新提案，但也表达了保留意见。“该法案提供了公平的妥协方案，既赋予非特许电动汽车制造商合法地位，又设置了防护机制防止特许制造商滥用权利，”在华盛顿州西部拥有13家特许经销店的格雷格·雷尔顿表示。他警告称，若进一步放开直销，制造商将获得压倒性竞争优势，导致其与同类企业难以为继。

目前俄勒冈、加利福尼亚、爱达荷、亚利桑那、内华达等西部多数州已允许所有电动汽车制造商开展直销。由于Rivian和Lucid未通过传统经销商销售，消费者此前只能在线购买并等待配送，或前往外州购车。

Rivian西部州政策经理阿比盖尔·拉姆斯登对该法案表示热烈支持：“立法将确保我们提供无缝的客户服务，我们欢迎在清晰监管框架下运营的机会。”

两年前，电动汽车公司与环保团体曾大力推动直销立法未果。随后Rivian发起“华盛顿消费者选择与创新联盟”运动，计划通过秋季公投推进改革。据州记录显示，该公司已为此承诺投入470万美元，并已支出27万美元。若法案通过，相关公投程序将不再必要。

但并非所有经销商和制造商都支持该提案。汽车创新联盟州事务高级主任柯特·奥古斯丁质疑：“如果立法机构真正认可特许经营模式对社区的益处，为何要通过豁免部分公司来侵蚀这些益处？”美国本田汽车公司政府事务主管克雷格·奥兰也对部分经销商支持该法案表示失望，认为这将逐步瓦解已被证明对制造商、经销商和消费者均有益的特许体系。

除允许两家电动汽车制造商加入特斯拉的直销行列外，SB 6354法案还将：

• 在2036年12月31日前，将车辆文件服务费从200美元提高至250美元；
• 新增费用部分将注入电动汽车账户用于低收入家庭即时补贴，并投入多模式交通账户以支持公共交通、自行车及行人基础设施等项目。

该法案虽已错过常规立法截止日期，但因涉及州资金费用条款，被视为预算实施的必要措施，因而免受多数期限限制。本届立法会议将于3月12日结束。

中文翻译：

随着公投提案的威胁日益临近，华盛顿州的一批汽车经销商公开表态，支持电动汽车制造商Rivian和Lucid Motors争取直接面向消费者销售的权利。

多年来，电动汽车制造商一直致力于推动修改该州仅允许特斯拉直接销售汽车、开设展厅并为潜在客户提供试驾的法律。这项规定旨在防止制造商与特许经销商形成竞争。

去年12月，Rivian开始采取措施，计划在今年秋季将这一问题提交选民投票——此举可能使经销商在制定新规则时失去话语权。

本周五下午，参议院交通委员会将审议第6354号参议院法案。该法案为Rivian和Lucid开辟了有限的豁免空间，但将规模较小的电动汽车制造商及任何新入市企业排除在外。

本周二，多位本地经销商负责人在听证会上表态支持这项新提出的法案，但也提出了保留意见和担忧。

格雷格·莱尔顿表示："我认为SB 6354提供了一个公平的妥协方案，既赋予非特许电动汽车制造商合法地位，又设置了防护措施以防止我们的特许制造商滥用权利。"他的家族在西华盛顿州拥有13家特许经销店。

他警告称，进一步向汽车制造商开放直销将赋予制造商难以逾越的竞争优势，迫使他和其他类似企业关门停业。

俄勒冈州、加利福尼亚州、爱达荷州、亚利桑那州、内华达州和西部大多数州都允许所有电动汽车制造商进行直销。由于Rivian和Lucid不通过传统经销商销售车辆，消费者需要在线购买并等待交付，或前往外州选购。

Rivian西部州政策经理阿比盖尔·拉姆斯登对该法案表示热烈支持。

她表示，这项立法确保"我们能够提供无缝的客户服务"，"Rivian欢迎在明确的监管框架内运营的机会"。

两年前，电动汽车公司和环保团体曾大力推动放开直销的立法。在该努力失败后，Rivian发起了一项名为"华盛顿消费者选择与创新联盟"的运动，计划通过秋季公投提案将问题交由选民决定。

根据州记录，Rivian为该运动承诺投入近470万美元，目前已支出27万美元。该组织尚未提交提案的具体文本。若要在11月的投票中列入该提案，需在7月初前收集并提交至少308,911个选民签名。

如果SB 6354获得通过，这些行动将不再必要。但并非所有经销商和汽车制造商都支持此举。

汽车创新联盟州事务高级总监科特·奥古斯丁在本周的证词中表示："如果立法机构真的相信特许经营模式能为社区带来利益，那么州政府为何还要考虑这种通过豁免部分公司而逐步侵蚀这些利益的方案？"

奥古斯丁还对法案未经预告突然提出、且未给予协商机会表示失望。美国本田汽车公司政府事务总监克雷格·奥兰同样表达了反对意见。

奥兰表示："看到多家经销商支持这项立法令人失望，这标志着已被证明对制造商、经销商和消费者都有利的特许经营体系正逐渐被侵蚀。除了这些好处，该模式在电动汽车销售和服务方面也被证明非常高效。"

除允许两家电动汽车制造商与特斯拉一样直接向消费者销售车辆外，SB 6354还将：

• 在2036年12月31日前，将车辆经销商文件服务费从200美元提高至250美元。
• 增加的50美元中，部分将拨入电动汽车账户用于低收入家庭即时返利，部分转入多模式交通账户，用于资助公共交通、自行车和行人基础设施及其他出行项目。

SB 6354已错过适用于大多数法案的立法截止日期，但由于涉及州资金相关费用，该法案被视为实施预算所必需，因此不受大多数截止日期限制。

本届立法会议定于3月12日结束。

英文来源：

With the threat of a ballot initiative looming, a slate of auto dealers in Washington have come out in support of EV makers Rivian and Lucid Motors in their pursuit of direct sales to consumers.
Electric automakers have fought for years to change the state law that only allows Tesla to directly sell cars, operate showrooms and offer test drives to potential customers in Washington. The rule exists to prevent manufacturers from competing against franchised dealerships.
In December, Rivian began taking steps to put the issue before voters this fall — an action that could exclude dealers from having a say in how the new rules are drafted.
On Friday afternoon, the Senate Committee on Transportation will consider Senate Bill 6354, which carves out a narrow exemption that applies to Rivian and Lucid, but excludes smaller EV makers and any new entrants to the market.
Multiple local dealership owners testified on Tuesday in favor of the recently introduced measure — but they also offered caveats and concerns.
“I believe that SB 6354 provides a fair compromise and gives legal status to non-franchise EV manufacturers while keeping the guardrails in place to prevent abuse by our franchise manufacturers,” said Greg Rairdon, whose family owns 13 franchise dealerships in Western Washington.
He warned that further opening of direct sales to automakers would give manufacturers an insurmountable competitive advantage and force his and similar businesses to close up shop.
Oregon, California, Idaho, Arizona, Nevada and most other Western states allow all EV manufacturers to offer direct sales. Because Rivian and Lucid don’t offer their vehicles through traditional dealers, consumers have needed to make their purchases online and get them delivered, or travel out of state to shop.
Abigail Ramsden, western state policy manager for Rivian, gave an enthusiastic endorsement of the bill.
The legislation ensures “we can provide seamless customer service,” she said. “Rivian welcomes the opportunity to operate within a clear regulatory framework.”
Two years ago, EV auto companies and environmental groups pushed hard for legislation opening up direct sales. After that failed, Rivian launched a campaign dubbed the Washington Coalition for Consumer Choice and Innovation to put the issue to voters through a fall ballot initiative.
Rivian pledged nearly $4.7 million for the effort, and has spent $270,000, according to state records. The organization has not filed proposed language for an initiative. It would need to collect and submit at least 308,911 voter signatures by early July to be included on the November ballot.
If SB 6354 passes, those actions won’t be necessary. But not all dealers and automakers back the move.
“If the Legislature really believes that the franchise model provides benefits to communities, then why would the state ever entertain any concept like this that would create the erosion of those benefits by exempting some companies,” said Curt Augustine, senior director of state affairs of the Alliance for Automotive Innovation, in testimony this week.
Augustine also expressed his frustration in having the bill sprung upon him unannounced and without the opportunity to engage in negotiations. Craig Orlan, a government affairs director for the American Honda Motor Company, likewise shared his opposition.
“I’m disappointed to see several dealers supporting this legislation, which signals a slow erosion of a franchise system that has proven to be beneficial for manufacturers, dealers and consumers,” Orlan said. “In addition to those benefits, this model has also proven to be highly effective at selling and servicing electric vehicles.”
Beyond allowing the two EV makers to join Tesla in selling their vehicles directly to consumers, SB 6354 would:

• Increase the vehicle dealer documentary service fee from $200 to $250 until Dec. 31, 2036.
• Of the $50 increase, a portion would be allocated to the Electric Vehicle Account for instant rebates granted to low income households and to the Multimodal Transportation Account, which helps fund public transit, bike and pedestrian infrastructure and other travel.
  SB 6354 has missed legislative cutoffs that apply to most bills, but because it includes a fee related to state funds it’s considered necessary to implement the budget and is exempt from most deadlines.
  The legislative session is scheduled to end on March 12.