内容来源：https://www.engadget.com/apps/openai-reportedly-plans-to-add-sora-video-generation-to-chatgpt-222611439.html?src=rss

内容总结：

据科技媒体The Information报道，人工智能公司OpenAI计划将其视频生成模型Sora直接整合至ChatGPT平台。此前，该公司已于2025年9月推出独立应用Sora App及升级版Sora 2模型，初期虽引发热潮，但随后用户活跃度明显下滑——该应用已跌出苹果应用商店免费榜前100名，且公开分享生成视频的用户比例较低。

行业观察指出，此次整合旨在为Sora模型注入新活力，并推动ChatGPT月活用户数突破10亿大关。目前ChatGPT月活用户已达9亿，若视频生成功能免费开放，可能带来高昂运营成本。数据显示，OpenAI为API用户生成720p视频的收费标准为每秒0.1美元，而2025年曾在Sora App中允许每日免费生成30段视频。据预测，2026至2030年间，该公司在模型推理运算上的投入或将超过2250亿美元。

面对成本压力，OpenAI已尝试在独立应用中推行视频生成积分付费模式，未来在ChatGPT平台也可能采用类似策略。分析人士认为，若推出迪士尼角色等定制化视频生成服务，或能进一步刺激用户付费意愿。无论整合策略能否显著提升业绩，OpenAI都将在技术部署阶段面临更庞大的资金投入。

中文翻译：

据报道，OpenAI计划将Sora视频生成功能整合至ChatGPT。该公司曾于2025年9月推出Sora 2模型并同步上线独立Sora应用。据The Information报道，OpenAI拟将Sora视频生成模型直接嵌入ChatGPT。尽管独立Sora应用在2025年9月与Sora 2同步上线时引发轰动，但随着用户逐渐感受到视频生成数量与类型的限制，对该应用的兴趣已有所减退。

将Sora整合至ChatGPT可能为这一模型注入新的活力，并有望推动ChatGPT应用的周活跃用户数从OpenAI今年2月公布的9亿增长至10亿甚至更高。The Information指出，即便独立Sora应用已跌出苹果应用商店免费应用榜前100名，且仅有少数用户会在应用中公开分享视频，该应用在模型整合后仍将保留。

虽然难以精确计算OpenAI生成视频的成本，但该公司向API客户收取720p视频每秒0.1美元的费用。2025年，Sora应用曾允许每个账户每日免费生成30段视频。考虑到ChatGPT应用可能触达的更庞大用户群，成本或将急剧攀升。这或许能解释为何The Information报道称，OpenAI预测2026至2030年间在模型推理（即运行公司模型的成本）上的支出可能超过2250亿美元。

该公司已尝试通过让用户购买积分生成新视频的方式对Sora应用进行商业化，未来在模型接入ChatGPT后也可能采取类似策略。若赋予用户生成迪士尼角色视频的能力，或许能在免费额度用尽后促使用户付费购买更多视频生成服务。不过，无论Sora与ChatGPT的整合能否为OpenAI带来显著效益，该公司都可能面临比以往更高的运营支出。

英文来源：

OpenAI reportedly plans to add Sora video generation to ChatGPT
The company launched its Sora 2 model in September 2025 alongside a dedicated Sora app.
OpenAI plans to add its Sora video generation model directly into ChatGPT, The Information reports . The standalone Sora app was seen as a smash hit when it launched alongside Sora 2 in September 2025, but interest in the video generation app has fallen in the time since as users ran into limits on the amount and kinds of videos they could create.
Adding Sora to the ChatGPT could give the model a second life, and ideally grow the ChatGPT app's weekly active users from the 900 million OpenAI reported in February, to a billion or more. According to The Information, the standalone Sora app will stick around after the model is integrated, even though the app has fallen out of the App Store's top 100 free apps and only a small number of users reportedly share their videos publicly in the app.
It’s hard to pin down an exact number for what generating a video costs OpenAI, but the company charges API customers $0.10 per second for a 720p video, and in 2025, it was willing to give away 30 free video generations per account per a day in the Sora app. When you consider the even larger audience that could use the model in the ChatGPT app, things could get expensive fast. That could be one reason The Information reports OpenAI has projected it could spend over $225 billion on inference — the cost of running the company's models — between 2026 and 2030.
The company has attempted to monetize the Sora app by having users pay for credits to generate new videos, and could deploy something similar once the model comes to ChatGPT. Maybe giving customers the ability to generate videos with Disney characters could even get people to pay for more videos once they run out of free generations. Whether or not adding Sora to ChatGPT moves the needle for OpenAI, though, the company will likely be spending even more money than it was before.