内容来源：https://www.geekwire.com/2026/seahawks-star-marshawn-lynch-had-one-amazon-exec-on-edge-when-he-took-the-wheel-of-treasure-truck/

内容总结：

亚马逊广受欢迎的"寻宝卡车"项目在运营约七年后，于2022年正式停运。该项目全球负责人道格·赫林顿近日在播客中回忆了一段惊险插曲：2016年12月西雅图推广活动期间，前海鹰队明星跑卫马肖恩·林奇曾主动要求驾驶这辆促销卡车。

当时活动现场聚集了大量媒体和人群，赫林顿坦言自己当时心惊胆战："我满脑子都在想，整个寻宝卡车事业可能要终结在林奇手中——万一他开车冲进人群怎么办？"在球迷们"野兽模式！"的欢呼声中，林奇载着嘻哈音乐驾车绕行世纪互联体育场，最终平稳完成驾驶任务。这位曾助力海鹰队夺得超级碗的球星当天还以139.99美元的特价发售了定制版智能音箱和帽子。

事实上这并非林奇首次展现驾驶天赋：早在2006年大学时期，他就曾驾驶医疗车在球场庆祝胜利；2022年参与亚马逊节目录制时，还在特技场地尝试了多种越野车。

寻宝卡车项目始于2016年6月，首单特价商品是原价476.99美元的充气桨板仅售99美元。鼎盛时期该车队拥有超过100辆卡车，覆盖美国29个城市。顾客通过短信接收促销信息，在手机应用预约后前往卡车停靠点提货。

项目终止与林奇无关，主要源于疫情冲击及线上促销模式的高效性。赫林顿反思道："我们早该意识到，比起亲自提货，消费者更享受送货上门的便利。"随着线上销售优势凸显，这个曾风靡一时的移动促销项目最终驶入历史。

中文翻译：

亚马逊公司备受喜爱的"寻宝卡车"在运营约七年后，终于在2022年驶向了终点。但全球亚马逊门店首席执行官、这个移动促销概念的早期倡导者道格·赫林顿，曾一度担心马肖恩·林奇会在项目刚启动时就"搞砸场子"。

在最新一期《学习与好奇》播客节目中，赫林顿回忆起2016年12月西雅图的一场寻宝卡车推广活动——当时这位西雅图海鹰队前跑卫亲自坐上了驾驶座。赫林顿清楚记得林奇询问能否开车，得到肯定答复后钥匙交到他手中的场景。

"现场媒体云集，人群熙攘喧闹，"赫林顿在与亚马逊次日达运营整合总监坎达丝·卡普斯对话时描述道，"当他启动卡车时，我满脑子都是'寻宝卡车事业就要这样终结了——马肖恩·林奇会把车撞进人群！'"

然而在世纪互联球场（现更名流明球场）外"野兽模式！"的欢呼声中，随着林奇随着嘻哈音乐律动驾驶，这场体育场附近的短途行程并未酿成事故。赫林顿称赞这位优秀跑卫同时也是位出色司机，"一切顺利"。

当天林奇不仅分发了印有野兽模式涂装的亚马逊智能音箱（搭配主题帽子售价139.99美元），还为球迷签名并派发彩虹糖。这位帮助海鹰队赢得2014年超级碗的球星，其驾驶轶事早已闻名：

• 2006年10月加州大学战胜华盛顿大学后，林奇曾驾驶医疗车在纪念体育场绕场狂欢，在球员教练间穿梭庆祝的经典场面，正是西雅图球迷爱上他的开端。
• 去年秋季亚马逊Prime《周四夜足球》节目中，林奇在特技演员特拉维斯·帕斯特拉纳基地试驾各类越野车时，甚至发生过四轮车翻覆的惊险插曲。

GeekWire网站于2016年6月首次在西雅图发现寻宝卡车，首单促销商品是原价476.99美元、折后99美元的充气立式桨板。该项目鼎盛时期通过短信推送促销信息，顾客可通过手机应用预订后前往指定地点取货，商品售罄即止。

最终覆盖全美29个城市、超百辆卡车的项目落幕，并非林奇所致。2020年疫情冲击下，线上促销的销量远超这些"升级版冰淇淋车"的现实，促使项目终止。"我们本该更早意识到，"赫林顿坦言，"当发现人们更享受送货上门服务时，这个项目的使命也就完成了。"

英文来源：

Amazon’s beloved Treasure Truck finally ran out of road in 2022, after about a seven-year run. But Doug Herrington, CEO of Worldwide Amazon Stores and an early champion of the deals-on-wheels concept, once worried that Marshawn Lynch was going to crash the party just as it got rolling.
In a new episode of his “Learn and Be Curious” podcast (below), Herrington recalled a December 2016 promotional event for the Treasure Truck in Seattle in which Lynch, the onetime Seattle Seahawks running back, got behind the wheel.
Herrington remembered Lynch asking if he could drive the truck, and someone said yes. Herrington said he could still picture the keys going into Lynch’s hands.
“We had the press there and it was a big hurly burly and there was all these people running around,” Herrington said in a conversation with Kandace Kapps, director of Amazon’s sub-same day ops integration. “And he gets in this Treasure Truck, starts driving it … and all I could imagine was, ‘This is how the Treasure Truck enterprise ends, when Marshawn Lynch crashes it into some crowd at the end.'”
With fans outside CenturyLink Field (now Lumen Field) chanting “Beast Mode! Beast Mode!” and Lynch bopping to hip-hop music in the driver’s seat, the short drive near the stadium did not turn to disaster. Herrington said that in addition to being an excellent running back, Lynch was also an excellent driver and “all went well.”
Lynch, who spent six seasons in Seattle and helped the team win a Super Bowl in 2014, was on hand that day to hand out a Beast Mode-skinned Amazon Echo and Beast Mode Hat for $139.99. He signed autographs and handed out Skittles.
His driving skills have been famously captured on video before the Treasure Truck episode and since:

• In October 2006, Lynch commandeered a medical cart and took it for a joyride around the field at Memorial Stadium in Berkeley, Calif., after Cal beat the Washington Huskies, 31-24. Weaving in and out of players and coaches to celebrate the win, it was classic Lynch behavior before Seattle came to love him.
• For an episode of Amazon Prime’s “Thursday Night Football” last fall, in which Lynch does a segment called “‘N Yo’ City,” Lynch tried a variety of off-road vehicles during a visit to stunt performer Travis Pastrana’s compound. He even ended up upside down in one four-wheeler mishap.
  GeekWire first spotted the Treasure Truck in Seattle in June 2016. The first official deal was an inflatable paddleboard for $99 — 79% off the regular price of $476.99.
  Customers were alerted to such deals via text message and during the heyday of the traveling trucks, they could reserve an item through Amazon’s mobile app and then go to a location to grab their purchase. Once the truck’s supply was exhausted, the deal was done.
  When the Treasure Truck program — which grew to a fleet of more than 100 vehicles across 29 U.S. cities — did come to an end, it wasn’t Lynch’s fault. It was the pandemic in 2020 and then the reality that deals online sold a lot more items than deals facilitated by a glorified ice cream truck.
  “We probably should have figured this out ahead of time,” Herrington said. “And all of a sudden the light kind of went off, it’s like, wow, one thing people love more than coming to the truck and picking up all this stuff is having us deliver to their home.”