《滚石》杂志母公司因AI摘要功能起诉谷歌
内容总结：
美国知名媒体集团Penske Media Corporation（旗下拥有《滚石》《好莱坞报道者》等权威刊物）近日对谷歌提起诉讼，指控其人工智能摘要功能（AI Overviews）严重损害内容生态。该集团表示，谷歌在搜索结果顶部直接呈现AI生成的内容概要，导致用户无需点击来源网站即可获取信息，致使媒体网站流量骤减、广告与联盟营销收入大幅下滑，今年部分收益降幅甚至超过三分之一。
这起诉讼揭示了传统媒体在人工智能时代的生存困境：若拒绝被谷歌索引，将彻底失去搜索引擎流量；若继续提供内容，则相当于为侵蚀自身业务的AI技术"添柴加火"。此前已有在线教育企业Chegg及欧洲独立出版商联盟对谷歌提起类似诉讼，美国新闻/媒体联盟更直指该功能属"盗窃行为"。
面对指控，谷歌发言人辩称AI摘要提升了搜索体验，但出版商群体强调其存在根本性不公。此案亦折射出更广泛的行业矛盾：包括《纽约时报》在内的多家媒体正就版权问题与OpenAI、微软等AI巨头对簿公堂，而谷歌在面临多重反垄断诉讼的背景下，其"开放网络正在衰退"的法庭陈述，反而为出版业的维权行动提供了新佐证。
（注：Penske Media Corporation同时是The Verge母公司Vox Media的投资方，该关联关系在此予以说明。）
中文翻译：
免责声明：彭斯克传媒集团是Vox Media（The Verge母公司）的投资方。
《滚石》母公司因AI摘要功能起诉谷歌
彭斯克传媒集团指控谷歌的AI摘要导致其网站流量与收入下滑，业务模式受到威胁。
旗下拥有《滚石》与《好莱坞报道者》的彭斯克传媒集团，成为首家因AI摘要功能起诉谷歌的美国大型媒体公司。该企业指控谷歌搜索结果显示的AI内容概要使用户无需点击来源网站即可获取信息，既损害了原始流量，又非法利用了新闻机构的原创内容。
虽为目前起诉谷歌AI摘要功能的最大企业，彭斯克并非首开先例。在线教育公司Chegg于今年二月提起诉讼，欧洲多家独立出版商亦采取相同行动。新闻/媒体联盟曾公开谴责该功能"构成盗窃行为"，并呼吁美国司法部介入调查。
谷歌发言人何塞·卡斯塔涅达向《华尔街日报》辩护称："AI摘要功能让搜索变得更有价值，提升了用户使用频率。"但彭斯克等出版商指出，该功能导致用户缺乏点击搜索结果链接的动力，致使它们遭遇流量与收入的双重暴跌。诉状显示，其联盟链接收入今年骤降超三分之一，直言这是谷歌流量下滑的直接后果。
该公司还坦言陷入两难困境：若禁止谷歌抓取内容，等同于从搜索结果中彻底消失，业务将遭受毁灭性打击；若继续为谷歌AI提供训练材料，则如同"为威胁自身出版业务的烈火添柴"——据《华尔街日报》披露的诉状内容如是表述。
这无疑是AI公司与内容创作者之间最新一轮博弈。不列颠百科全书、韦氏词典近期先后起诉Perplexity，新闻集团去年也曾采取类似行动。与此同时，微软与OpenAI正面临《纽约时报》《纽约每日新闻》《芝加哥论坛报》等媒体的法律围剿。谷歌在应对多起反垄断诉讼时被迫承认"开放网络已急剧衰落"，或使其在此类辩护中处于更不利地位。
英文来源：
Disclosure: Penske Media Corporation is an investor in Vox Media, The Verge’s parent company.
Rolling Stone’s parent company sues Google over AI Overviews
Penske Media Corporation says AI summaries are driving down traffic and revenue, threatening its business.
Penske Media Corporation says AI summaries are driving down traffic and revenue, threatening its business.
Penske Media Corporation, the publisher of Rolling Stone and The Hollywood Reporter, has become the first major American media company to sue Google over its AI summaries. The company claims that the AI Overviews that often appear at the top of search results leave users with little reason to click through to the source, hurting traffic and illegally benefitting from the work of its reporters.
While Penske Media is the biggest name to take on Google over its AI Overviews, it’s not the first. Online education company Chegg sued Google in February, as did a group of independent publishers in Europe. The News / Media Alliance has also spoken out about the feature, calling it the “definition of theft” and seeking action from the DOJ.
Google spokesperson José Castañeda defended the summaries to the Wall Street Journal saying, “with AI Overviews, people find search more helpful and use it more.” But Penske and other publishers say there is little reason to follow the links provided in search results and, as a result, they have seen significant drops in traffic and revenue. Penske claims in the suit that revenue from affiliate links is down by over 1/3 this year, and it attributes that directly to a drop in traffic from Google.
The company also claims it’s in a tough situation. It can either block Google from indexing its content, essentially removing itself from all search results, which would further devastate its business. Or, it can continue to provide training material to Google for its AI, “adding fuel to a fire that threatens PMC’s [Penske Media Corporation] entire publishing business,” the complaint states, according to the Wall Street Journal.
This is, of course, just the latest battle between AI companies and the creators of the content they harvest. Encyclopedia Britannica and Merriam-Webster recently sued Perplexity, as did News Corp last year. Meanwhile Microsoft and OpenAI have found themselves in the crosshairs of the New York Times, the New York Daily News, the Chicago Tribune, and others. Google might also have a tougher time defending itself now that it’s been forced to admit that “the open web is already in rapid decline,” as it faces multiple antitrust complaints.