人工智能如何颠覆政治、科技、媒体及其他领域
内容来源:https://www.wired.com/story/wired-ai-summit-tech-politics-media/
内容总结:
在当今世界分歧日益加深的背景下,人工智能技术却成为各方公认具有高度颠覆性——甚至带有破坏性——的革命性力量。近日在纽约举行的《连线》AI权力峰会上,来自科技、政治和媒体领域的领袖齐聚一堂,共同探讨人工智能如何重塑这三个紧密关联的领域。
康泰纳仕集团首席内容官安娜·温图尔在开幕致辞中坦言:"新闻从业者对人工智能既充满期待又深感忧虑,我们既担心其取代人类工作,也担忧其冲击相关行业从业者的生计。"
政治界代表就人工智能监管提出不同见解。康涅狄格州民主党参议员理查德·布卢门撒尔强调,政策制定者应以社交媒体发展历程为鉴,在人工智能造成重大损害前建立完善的版权保护等监管框架。而特朗普政府人工智能行动计划起草者之一迪恩·鲍尔则为其政策蓝图辩护,称其建立了"比任何政府都完善的风险规管体系"。
科技行业代表描绘了人工智能推动经济发展的美好图景。谷歌政府事务副总裁马克汉姆·埃里克森表示,该技术将重振美国科学领导地位,并提及公司在蛋白质相互作用模拟等领域的突破性进展。针对媒体行业对AI摘要功能导致网站流量暴跌的指责,埃里克森以"用户偏好改变"为由予以淡化,强调公司致力于构建"健康生态系统"。
然而媒体行业领袖对此提出强烈反驳。甘尼特报业集团CEO迈克·里德直指谷歌"严重误导公众",强调AI摘要功能已造成"实质性流量损失"。沃克斯媒体联合创始人吉姆·班科夫等业界领袖均持相同观点。值得注意的是,甘尼特已推出自主开发的DeeperDive工具,以摆脱对外部AI公司的依赖。
康泰纳仕CEO罗杰·林奇通过对比音乐行业与流媒体平台的合作历程指出:"人工智能正在对我们的行业产生巨大冲击。这些模型最重要的训练素材正是我们的内容,相关行业理应获得数十亿美元的合理补偿。"此番发言揭示了内容创作者与AI开发者之间日益突出的价值分配矛盾。
中文翻译:
在这个日益分裂的世界里,似乎所有人都认同一个观点:人工智能是一种极具颠覆性——有时甚至是彻底破坏性——的现象。
本周一,《连线》杂志在纽约举办的"人工智能力量峰会"上,科技界、政界和媒体界的领袖齐聚一堂,探讨人工智能如何改变他们相互交织的领域。与会者包括人工智能行业代表、现任美国参议员、前特朗普政府官员,以及《连线》母公司康泰纳仕集团等出版机构代表。您可通过下方链接观看活动全程直播。
康泰纳仕首席内容官兼《Vogue》全球编辑总监安娜·温图尔在开幕致辞中表示:"新闻行业对人工智能既充满期待又同等忧虑。我们担心它会取代我们的工作,以及我们笔下描绘的那些人的生计。"
政界领袖们则提出了截然不同的监管愿景。康涅狄格州民主党参议员理查德·布卢门撒尔指出,政策制定者应以社交媒体为鉴,在人工智能造成过大损害前,围绕版权侵权等关键问题建立合适的防护机制。"我们需要应对这场席卷新闻业的完美风暴,"他在与《连线》全球编辑总监凯蒂·德拉蒙德对谈时强调。
美国创新基金会高级研究员、特朗普政府《人工智能行动计划》起草人之一迪恩·鲍尔则为该政策蓝图辩护,声称其围绕人工智能风险制定的规则比任何政府都更全面。
人工智能行业代表则描绘了积极图景,认为人工智能将促进经济增长且不会放任自流。"我们正迎来重振美国科学领导力、巩固全球创新主导地位的世代机遇,"谷歌政府事务与公共政策副总裁马克汉姆·C·埃里克森表示。他以公司运用人工智能模拟蛋白质相互作用和材料科学研究为例,佐证这种复兴趋势。
埃里克森淡化了谷歌对媒体行业的冲击,尽管出版商们普遍反映,自从推出能直接生成内容摘要的"AI概览"功能后,网站流量急剧下滑。(虽然AI概览仍提供来源链接,但出版商普遍报告谷歌导流效果大幅下降。)"我们追求健康生态,但用户偏好和需求也在变化,"埃里克森辩解道。
在后续讨论中,多位媒体领袖指出埃里克森的乐观评估低估了破坏性趋势。"所谓AI概览不影响十大蓝色链接向创作者和出版商导流的说法完全站不住脚,"《今日美国》网络母公司甘尼特集团CEO迈克·里德驳斥道,"所有数据都表明回流站点的流量正在锐减。"Vox Media联合创始人兼CEO吉姆·班科夫及People Inc. CEO尼尔·沃格尔均表赞同。里德同时宣布甘尼特已推出自主开发的DeeperDive聊天机器人工具,帮助读者直接获取答案而无需求助外部AI公司。
曾任潘多拉电台CEO的康泰纳仕首席执行官罗杰·林奇,将网络出版商当前处境与音乐行业最初同流媒体公司达成授权协议的情形相提并论。"人工智能正对行业产生巨大冲击,"林奇指出,"我们讨论的是价值数十亿美元的补偿机制——这些模型最关键的输入内容正是来自我们这样的行业。"
英文来源:
In an increasingly divided world, one thing that everyone seems to agree on is that artificial intelligence is a hugely disruptive—and sometimes downright destructive—phenomenon.
At WIRED’s AI Power Summit in New York on Monday, leaders from the worlds of tech, politics, and the media came together to discuss how AI is transforming their intertwined worlds. The Summit included voices from the AI industry, a current US senator, a former Trump administration official, and publishers including WIRED’s parent company, Condé Nast. You can view a livestream of the event in full below.
“In journalism, many of us have been excited and worried about AI in equal measure,” said Anna Wintour, Condé Nast’s chief content officer and the global editorial director of Vogue, in her opening remarks. “We worry about it replacing our work, and the work of those we write about.”
Leaders from the world of politics offered contrasting visions for ensuring AI has a positive impact overall. Richard Blumenthal, the Democratic senator from Connecticut, said policymakers should learn from social media and figure out suitable guardrails around copyright infringement and other key issues before AI causes too much damage. “We want to deal with the perfect storm that is engulfing journalism,” he said in conversation with WIRED global editorial director Katie Drummond.
In a separate conversation, Dean Ball, a senior fellow at the Foundation for American Innovation and one of the authors of the Trump administration's AI Action Plan, defended that policy blueprint’s vision for AI regulation. He claimed that it introduced more rules around AI risks than any other government has produced.
Figures from within the AI industry painted a rosy picture of AI’s impact, too, arguing that it will be a boon for economic growth and would not be deployed unchecked.
“We have this generational opportunity to reignite American scientific leadership and to renew America’s position as a leader in innovation around the globe,” said Markham C. Erickson, vice president of government affairs and public policy at Google, who mentioned his company’s work applying AI to modeling protein interactions and materials science as signs of such a renaissance.
Erickson downplayed Google’s role in undermining the media industry, even though publishers have seen traffic plummet thanks to tools like AI Overviews, which summarize content instead of sending traffic directly to websites. (AI Overviews still offer links to sources, but publishers have widely reported serious impacts to how many visitors Google sends to their sites since the rollout.) “We want a healthy ecosystem,” said Erickson. “But user preferences, and what users want is also changing.”
In a later panel, several media industry leaders argued that Erickson’s rosy analysis underplays a hugely destructive trend.
“The insinuation that AI Overview is not getting in the way of the 10 blue links and the traffic going back to creators and publishers is just 100 percent false,” said Mike Reed, CEO of Gannett | USA Today Network. “All of the information is out there about how reduced the flow of people is back to sites.” Vox Media cofounder, chair, and CEO Jim Bankoff and People, Inc. CEO Neil Vogel expressed similar sentiments. Reed also announced that Gannett has rolled out its own chatbot-like tool, called DeeperDive, to give its readers the answers they're looking for without having to go to an outside AI company.
Condé Nast CEO Roger Lynch, who previously worked as CEO of Pandora, drew parallels between the situation that faces online publishers today and when the music industry first forged licensing deals with streaming companies.
“AI is having a dramatic impact on our industry,” said Lynch. “We are really talking about billions of dollars to compensate industries like ours for one of the most critical inputs for these models, which is the content.”