谷歌认为,它既能实现AI摘要,又能维持健康的网络生态。
内容来源:https://www.theverge.com/news/778306/google-ai-summaries-penske-lawsuit
内容总结:
谷歌高管在纽约人工智能峰会上为其在搜索结果中引入AI摘要功能辩护,称此举旨在满足用户对情境化摘要日益增长的需求,同时维持"健康生态系统"。尽管有诉讼指出AI摘要导致网站流量和收入下降,谷歌强调不会放弃传统"十条蓝色链接"的搜索模式,但用户偏好正从单纯获取事实答案转向需要上下文整合的AI摘要。公司表示将平衡AI创新与内容导流,持续推动用户访问网络优质内容。
中文翻译:
周一在纽约举行的人工智能峰会上,谷歌一位高管为其在搜索结果中采用AI摘要功能进行辩护。谷歌认为人工智能摘要与健康的互联网生态可以并存。
针对《滚石》母公司Penske传媒集团就AI概述功能提起的新诉讼,谷歌政府事务与公共政策副总裁马克汉姆·埃里克森表示,用户偏好正从原始网站提供的"事实性答案"转向AI概述生成的语境化摘要,这些摘要显示在搜索结果主页顶部。埃里克森强调,公司的目标是维持AI摘要与常规搜索结果(即"十个蓝色链接")共存的"健康生态系统"。
近期有证据表明,AI摘要会导致搜索流量骤降。Penske在诉讼中指控,这种流量下降导致在线出版商收入减少。
被问及该诉讼时,埃里克森回应道:"我不愿讨论诉讼细节,但可以阐述我们的理念:我们追求健康的生态系统。十个蓝色链接很好地服务了这个生态,这是简单的价值主张——我们免费向用户提供指向全球数十亿出版物的链接。我们不会放弃这个模式,它仍是生态系统的重要组成部分。"
"但用户偏好和需求正在变化。相比事实性答案和蓝色链接,他们越来越需要语境化答案和摘要。我们希望在提供这些的同时,仍将用户引导回网络上的优质内容。优质内容的定位本身也在动态变化,最终我们的目标是确保整体生态系统的健康运转。"
(注:根据中文阅读习惯,对重复语句进行了合并处理,如原文第三段与第二段后半部分内容重复,译文中已整合;长句按中文表达习惯拆分重组;专业术语如"AI Overviews"统一译为"AI概述";保留了"十个蓝色链接"这个具有谷歌特色的表述;最后部分问答内容根据中文会议报道惯例改为间接引述与直接引述相结合的形式。)
英文来源:
One of Google’s top executives defended its use of AI summaries in search results during an AI summit in New York on Monday.
Google thinks it can have AI summaries and a healthy web, too
When asked about a new lawsuit over AI Overviews, Google said users increasingly want the AI summaries.
When asked about a new lawsuit over AI Overviews, Google said users increasingly want the AI summaries.
When asked about a new lawsuit by Rolling Stone’s parent company, Penske Media Corporation, over Google’s AI Overviews, the company’s vice president of government affairs and public policy Markham Erickson said user preferences are shifting away from “factual answers” provided by original websites to the contextual summaries provided by AI Overviews, which appear at the top of the main page of search results. The company’s goal, Erickson said, is to maintain a “healthy ecosystem” with both AI summaries and regular search results, sometimes referred to as 10 blue links.
Evidence has emerged recently that suggests that search traffic plummets with AI summaries. In its lawsuit, Penske alleged that this drop in search traffic leads to a decline in revenue for online publishers.
Here is what Erickson said when asked about the lawsuit:
So, I don’t want to speak about the specifics of the lawsuit, but I can speak to our philosophy here, which is, look, we want a healthy ecosystem. The 10 blue links serve the ecosystem very well, and it was a simple value proposition. We provided links that directed users free of charge to billions of publications around the world. We’re not going to abandon that model. We think that there’s use for that model. It’s still an important part of the ecosystem.
But user preferences, and what users want, is also changing. So, instead of factual answers and 10 blue links, they’re increasingly wanting contextual answers and summaries. We want to be able to provide that, too, while at the same time, driving people back to content, valuable content, on the Internet. Where that valuable content is for users, is shifting. And so it’s a dynamic space. Ultimately, our goal is to ensure that we have an overall healthy ecosystem.