内容来源：https://www.engadget.com/social-media/instagram-tests-new-layout-that-puts-the-spotlight-on-reels-and-dms-215407062.html?src=rss

内容总结：

近日，Instagram宣布正在测试新版界面布局，将短视频功能"Reels"和私信服务"DM"置于底部导航栏的核心位置。该平台负责人亚当·莫塞里表示，此次调整将把原先位于中间位置的"发布"按钮替换为"私信"入口，同时强化短视频内容的触达效率。

值得注意的是，此次改测延续了母公司Meta既定的战略方向。早在十月下旬，印度用户就已接触过类似界面设计。莫塞里对此解释："短视频和私信是近年来推动平台增长的主要引擎，因此我们考虑将其置于优先位置。"尽管改版初期允许用户自主选择是否启用新界面，但这一变化仍引发部分老用户对平台内容定位转型的讨论。

观察人士指出，此次界面调整折射出社交媒体的发展趋势变化：随着内容创作日趋专业化，私域社交正成为用户新宠。如今的Instagram正逐渐从单纯的图片分享平台，转向融合短视频内容消费与私密社交的复合型应用。这种转型既顺应了行业潮流，也反映出Meta对用户行为变迁的精准把握。

中文翻译：

Instagram正测试新版界面布局，旨在突出短视频功能Reels与私信功能。此次调整目前遵循自愿原则，但契合了Meta公司既定的战略方向。

Instagram负责人亚当·莫塞里宣布，作为测试计划的一部分，部分用户将体验全新设计的应用菜单栏。值得关注的是，新版菜单栏为Reels短视频和私信这两大核心功能设置了独立入口。参与测试的用户将发现：原有内容推送、搜索、发布动态、Reels和个人主页的标签页被重新排布——搜索与Reels位置互换，发布动态标签则被私信功能取代。此次更新还支持通过滑动操作切换不同标签页。

莫塞里在公告中坦言，这类界面调整"需要时间适应"，因此现阶段用户可自主选择是否启用新布局。但从近期动态来看，Meta推进此项变革的意图早已显现。且不论万众期待的Instagram iPad版直接将Reels设为默认页，公司更公开声明将重点发展即时通讯与短视频领域。早在十月初，Meta就曾在印度用户中测试类似的界面改版，当时Reels与私信分别占据前两个标签页。

"过去几年里，Reels和私信是推动Instagram增长的主要引擎，因此我们考虑将它们置于导航栏前两位。"莫塞里解释道。早期将Instagram视为图片分享工具的用户或许难以适应其逐渐弱化摄影属性的转变，但这恰恰反映了Meta追随社交媒体宏观趋势的战略抉择。

随着内容发布日趋专业化，私密聊天与分享正成为新潮流。若依循Meta的官方表述，Instagram正逐渐演变为这样的平台：用户更多在消费陌生人创作的内容，继而转向私密群组与友人讨论。此次界面测试不过是对这一现实更精准的呈现。

英文来源：

Instagram tests new layout that puts the spotlight on Reels and DMs
The change is optional for now, but lines up with Meta's stated priorities.
Instagram head Adam Mosseri has announced that as part of a test, some Instagram users will be able to try a new menu bar in the app with a different arrangement of tabs. Notably, the new menu bar has dedicated tabs for both Reels and DMs, two of the app's most popular features.
If you opt-in to the test, Instagram's current tabs for your feed, search, creating a new post, Reels and your profile page will be replaced by a new layout that swaps search and Reels, and switches the dedicated tab for creating a post with a new one for DMs. Meta's test also makes it possible to swipe between tabs.
Mosseri's post announcing the test acknowledges that these kinds of changes "can take time to get used to," which is why the new layout is optional for now. Based on recent announcements though, it's clear Meta has wanted to move in this direction for a bit. Setting aside the long-awaited iPad version of Instagram defaulting to Reels, the company has also said publicly it plans to prioritize messaging and short-form videos moving forward. It even tested a similar Instagram tab redesign with Indian users in early October, where the default tab was Reels and the second tab was DMs.
"Reels and DMs have driven most all our growth at Instagram over the last few years, so we are exploring making them the first two tabs," Mosseri said at the time. Users who joined Instagram when it was an app for sharing photos might be uncomfortable with its slow drift away from photography, but the shift is reflective of Meta's decision to chase larger social media trends.
As posting has become more professionalized, chatting and sharing privately has become more popular. If you take Meta at its word, Instagram is increasingly an app for consuming content made by people you don't know, and then talking about it in private group chats with friends. This test just reflects that reality more accurately.