内容来源：https://www.wired.com/story/alexa-plus-early-access-rollout-2026/

内容总结：

亚马逊近期面向Prime会员用户大规模推送了其新一代AI语音助手Alexa+，引发部分用户对强制升级的质疑。

今年1月初的国际消费电子展（CES）上，亚马逊宣布将向所有Alexa+早期体验用户开放新助手，实际推送范围已覆盖全部Prime会员，无论其是否曾申请早期体验。尽管Alexa+仍处于早期测试阶段（自去年春季启动），暂未向Prime会员收取每月20美元的费用，但等待名单机制已取消，所有符合条件的设备均被自动升级。

Alexa+主打AI驱动，强调更自然的对话能力与复杂指令理解，其界面可模拟类ChatGPT的文本对话形式。新助手的默认语音被许多用户形容为“活泼的青少年风格”，引发部分使用者不适。有用户反映，即使多次拒绝升级，设备仍被强制更新并切换为新语音。

亚马逊发言人表示，Alexa+的功能显著强于旧版，因此正努力扩大用户覆盖，并称已通过邮件、App及设备通知用户升级及回退方法。目前升级仅面向拥有兼容设备的Prime会员，支持机型涵盖多代Echo系列及部分Fire TV、Fire平板设备。

若用户希望切换回旧版体验，可对设备说“Alexa，退出Alexa Plus”，即可恢复原有语音及交互模式，但部分功能需在App中重新设置。值得注意的是，即使用户切换回旧版语音，其音调细节仍可能与早期版本存在差异，且屏幕设备将不再显示文本对话界面。

尽管Alexa+在对话流畅度上有所提升，但测试显示其在天气查询等功能中反而不如旧版信息展示全面。亚马逊尚未公布完整版Alexa+的正式上线时间，分析认为其全面升级可能仍需较长时间。

此次强制升级折射出亚马逊在AI助手赛道追赶竞争对手的迫切心态，但其用户体验的平衡与用户选择权的尊重仍面临考验。

中文翻译：

如果家中配有Alexa设备，你或许已成为本月众多用户中的一员，意外地从经典版Alexa切换到了全新AI驱动的Alexa+语音助手。亚马逊在一月初的国际消费电子展上宣布，将向所有Alexa+早期体验用户推送新版助手，而实际推送范围甚至涵盖了所有Prime会员——无论你是否在早期体验名单中。

Alexa+目前仍处于早期体验阶段，自去年春季推出以来始终如此。这意味着该助手功能尚未完善，若非Prime会员也无需立即支付每月20美元的费用。不过等待名单现已取消，服务已全面开放。即便你未曾主动申请，只要拥有Prime会员资格，Alexa+及其新语音就会悄然出现在你的设备上。

以下是具体变化说明，以及如何切换回经典版Alexa语音的方法——需注意，即便切换后体验也已与往昔略有不同。

亚马逊的强势推进

Alexa+是亚马逊推出的新一代AI语音助手，承诺提供更具对话感的回应、更精准理解复杂指令，其定位更接近可交谈的聊天机器人，而非单纯听命行事的数字管家。若你使用Echo Show等带屏设备，屏幕对话会转为文本聊天界面，类似ChatGPT应用。最引人注目的或许是Alexa+的新默认语音——被用户戏称为"傲娇少女音"，不过技术上仍可切换回旧版语音（下文详述）。

国际消费电子展上还宣布了一项消息：若在浏览器使用中需要Alexa协助，Alexa+也将广泛登陆Alexa.com网站。这更像是与ChatGPT竞争的策略，而非优化日常Alexa使用体验。但若你期待在智能家居设备、应用和浏览器间使用统一AI服务，这倒不失为好消息。此外，Prime会员可免费享受跨平台Alexa服务，无需像使用ChatGPT那样额外付费，不过亚马逊助手尚未完全成熟，目前能力仍逊于竞争对手。

亚马逊表示已通过邮件、Alexa应用及Echo系列设备通知用户从基础版Alexa升级至Alexa+。《连线》杂志一位员工多次拒绝升级后，某日清晨发现系统仍强制向其Echo Dot推送更新，用截然不同的语音问候令她难以忍受。

亚马逊发言人回应："Alexa+性能显著优于经典版Alexa，我们正努力让更多客户体验该服务。已提前通知用户更新信息，包括如何退回原版本。"据悉本次推送仅面向持有兼容设备的Prime会员开放Alexa+早期体验。当前Alexa+免费提供，正式版推出后Prime会员仍可免费使用，非Prime会员则需每月支付20美元。兼容设备列表相当广泛，涵盖初代Echo、Echo Dot、Echo Show、Echo Spot乃至Echo Plus，Fire TV和Fire平板系列也多款支持。因此根据你拥有的亚马逊设备数量及Prime会员身份，可能会在多处遇见Alexa+。

如何切换回经典版Alexa

若不愿升级或不喜新体验，切换回旧版十分简便。只需对Alexa设备说："Alexa，退出Alexa Plus"，即可恢复经典版语音与体验（适用于兼容的Echo设备）。此后聊天机器人式对话界面将消失，助手回应也会减少对话感。

核心功能不会因此减损。就个人体验而言，两个版本间并未改变提问方式。屏幕显示与语音体验恢复至接近升级前的状态（尽管我用最新款Echo Show 11测试时发现可能有细微更新）。亚马逊会提示：若退回旧版体验，某些功能需在Alexa应用中调整，但未具体说明事项，相关设置也较难查找。

若非Prime会员且未收到自动推送，仍可通过应用或直接要求设备切换至Alexa+。由于等待名单已取消，旧版注册页面不复存在。查看Alexa+使用详情及管理设置，请登录亚马逊账户"会员与订阅"栏目。

新旧版本对比

即便切换回"旧版"Alexa，是否真与从前一致？虽然同为"舒缓女声2号"，但我们团队与Reddit用户都注意到语音韵律已发生改变。该语音在Alexa+中也可选用，很可能为适配新版对话风格进行了调整。

许多人反感名为"活力女声1号"的新默认语音，Alexa应用将其描述为"活泼"，用户则称其"少女音"（我那位家有青少年的编辑同事称之为"傲娇少女音"）。新版Alexa确实更显年轻化，节奏感中甚至带着讽刺意味。Alexa+共提供四款女声与四款男声，每款均以"亲切""温暖"等单一形容词描述。

可直接要求Alexa切换旧版语音，系统会在保持Alexa+模式下转为"舒缓女声2号"（有Reddit用户反映此指令无效，但我在1月22日测试时成功实现即时切换）。若在带屏设备完全切回经典版Alexa（不仅是语音），文本聊天式界面也会消失。两个版本均会展示广告，但Alexa+会在主动提问时插入广告，经典版则仅限轮播幻灯片广告（偶尔在天气预报中穿插推广）。

我本人更倾向经典版，因为Alexa+的文本聊天框会压缩本地天气预报显示——想象无法点击或全屏查看的聊天图片轮播，这就是Alexa+的天气报告形式。而经典版能用整屏展示天气信息，逐步呈现逐小时与每周预报。

亚马逊这轮推广能否提升Alexa+普及率仍有待观察。官方尚未公布完整版Alexa+的上线时间。考虑到早期体验阶段就耗费近一年才全面开放，完全体助手可能要到明年才会问世，这并不令人意外。

英文来源：

If Alexa’s in your home, you might’ve been one of many users this month who were suddenly moved from the original Alexa to the new AI-powered Alexa+ voice assistant.
Amazon announced in early January during CES that it'd be rolling out the new assistant to all Alexa+ Early Access customers, and that turns out to also include all Prime members, even if you weren't on the Early Access list.
Alexa+ is still in Early Access, as it has been since it launched in spring last year, meaning that the assistant isn't fully complete, nor is it requiring you to pay the $20 monthly fee if you don't have Prime. However, the waiting list is done, and it's become fully available. Even if you didn't want it, if you have Prime, Alexa+ and its new voice will start showing up on your device.
Here's what's going on and how you can switch back to the original Alexa voice—which is still not quite the same as it once was.
Amazon’s Forward Push
Alexa+ is Amazon's new generation of the Alexa voice assistant, powered by artificial intelligence, promising more conversational responses, better understanding of complex requests, and serving more as a chatbot you can talk to rather than a digital butler you command.
If you have a display device like an Echo Show, it also turns the onscreen conversation into a text chat, akin to the ChatGPT app. Perhaps most noticeably, Alexa+ has a new default voice that people have described as a “sassy teen,” though you can technically switch back to the old voice. (More on that below.)
Part of the news announced at CES was that Alexa+ will also be widely available on Alexa.com if you want Alexa's help while you're using your browser. This is more of a move to compete with ChatGPT than it is something to help your day-to-day use of Alexa, but I guess it's nice if you're looking for a single AI service to use across smart home devices, apps, and the browser. Also, this cross-platform Alexa access is free if you have Prime, versus paying an additional fee for something like ChatGPT, but Amazon's assistant has yet to reach its full intended form and is not as capable as the competition right now.
Amazon says users were notified via email, in the Alexa app, and on Echo and Echo Show devices about upgrading from the basic Alexa to the new Alexa+. One WIRED staffer kept declining the upgrade and found it had forcibly pushed to her Echo Dot one morning, greeting her with a completely different voice, which she found intolerable.
“Alexa+ is significantly more capable than the original Alexa, so we’re working to make it available to as many customers as possible,” said an Amazon spokesperson. “We notified customers of the upcoming update, including how to return to the original version.”
Amazon says it's only upgrading Prime members with supported devices to Alexa+ Early Access in this new push. Alexa+ is currently free, and Prime members will continue to get it for free when it launches into the first full version, but it will cost $20 a month once it officially launches for non-Prime members. The list of supported devices is also generous, including the first generations of the Echo, Echo Dot, Echo Show, Echo Spot, and even Echo Plus. There's a long list of Fire TV and Fire tablet devices that are also compatible, so depending on how many Amazon-powered devices you own and if you're a Prime member, you could be seeing Alexa+ in several places.
How to Switch Back to Original Alexa
If you didn't want to upgrade or don't like the experience, it's easy to switch back. Just tell your Alexa device, “Alexa, exit Alexa Plus,” and it'll switch back to the original Alexa voice and experience. This works on supported Echo devices. You'll stop seeing the chatbot-like conversation style, and the assistant's responses will be less conversational.
Other than that, you won't really lose your core capabilities. Personally, I haven't found that I needed to change how I ask questions between the two versions of the voice assistant. The onscreen and voice experience reverted to something very similar (if not slightly updated, though I am using the newest Echo Show 11 to test it) to what I remember Alexa being like before I switched to Alexa+. Amazon will also warn you that some features will have to be changed in the Alexa app if you revert to the older experience but doesn't specify what these are, nor does it make those settings easy to find.
If you're not a Prime member and didn't get the automated push to Alexa+, you should be able to still toggle it pretty easily in the app or even on your device by asking to switch to Alexa+. There's no longer a sign-up page like there used to be, since there's no wait list. To find details about your Alexa+ access and to manage the controls, look under Memberships & Subscriptions in your Amazon account.
Alexa Versus Alexa+
Even if you request to switch back to the old Alexa, is it really the old Alexa? While it is the same voice, Feminine 2 (or “Relaxed”), our team—along with other users on Reddit—have noticed some of the inflections in the voice have changed, making it sound different from the way it used to. You can also use Feminine 2 while in Alexa+, so the voice itself has likely been updated to keep up with the more conversational style that Alexa+ promises.
Some people also hate the new default voice, Feminine 1, which the Alexa app describes as “upbeat” but others call the “teenage girl” voice. (Or as my editor, parent to a teen, calls it, the “sassy teenager" voice). New Alexa does sound much more youthful, and has a cadence that sounds almost sarcastic. In all, Alexa+ offers four feminine and four masculine voices, each of which is described in the app with a single adjective like “Inviting” or “Warm.”
You can tell Alexa to just switch to the old voice and it will change it to Feminine 2 while staying in Alexa+. (A Reddit user said this request didn't work for them, but I was able to request it and see an instant change as of January 22.)
When you revert to the original Alexa—the whole experience, not just the voice—on a display device, you'll also stop seeing the text chats displayed, conversation style, onscreen. And while both versions of Alexa show ads, only Alexa+ shows me ads while I'm actively asking questions. Old Alexa keeps its ads to its rotating slideshow (and sometimes sneaks in a promo during my weather report).
I've actually liked switching back because Alexa+ would only show me part of my local weather report, since it's confined to the text chat. Imagine a slideshow of pictures in a chat you can't click or fully open; that's what the weather report becomes in the Alexa+ experience. The old Alexa fills the entire screen with the weather report and slowly shows me multiple pages of hourly reports and weekly reports.
We'll have to see if this push by Amazon helps bring wider Alexa+ adoption. Amazon has no update about when the completed, fully baked version of Alexa+ is arriving for users. I wouldn't be surprised if it doesn't happen until next year, as it's taken nearly a year for Alexa+ Early Access to become available to everyone, let alone a fully updated assistant.