内容来源：https://techcrunch.com/2026/02/01/ai-layoffs-or-ai-washing/

内容总结：

近期多家企业以人工智能（AI）为由进行裁员，但其中有多少是真正为适应AI技术而调整团队，又有多少只是借AI之名掩盖其他经营问题？《纽约时报》在一篇关于“AI粉饰”现象的文章中提出了这一质疑。文章指出，部分企业将裁员归因于AI转型，而实际原因可能是疫情期间过度招聘等其他因素。

数据显示，2025年已有超过5万人因“AI转型”被裁，亚马逊、Pinterest等科技公司均将裁员归咎于AI技术应用。但福雷斯特研究公司1月发布的报告指出，许多宣称因AI裁员的企业并未准备好成熟可靠的AI应用方案，这暴露出“AI粉饰”趋势——即企业将出于财务动机的裁员包装成面向AI转型的战略调整。

布鲁金斯学会高级研究员莫莉·金德分析称，将裁员归因于AI是“对投资者友好的说辞”，相较于承认“企业经营陷入困境”，这种解释更能维护市场信心。

中文翻译：

近期进行裁员的企业中，有多少是真正让人工智能提升效率、应对挑战而调整团队？又有多少只是以人工智能为幌子，掩盖其他问题？

《纽约时报》在一篇探讨"人工智能粉饰"现象的文章中提出了这个问题。所谓"人工智能粉饰"，是指企业将裁员归咎于人工智能，而实际原因可能是疫情期间过度招聘等其他因素。

2025年已有超过5万个裁员岗位被明确归因于人工智能，亚马逊和Pinterest等科技公司都将近期裁员归咎于这项技术。

但福雷斯特研究公司1月发布的报告指出："许多宣布人工智能相关裁员的企业，并未准备好成熟可靠的人工智能应用来填补这些岗位。这凸显了'人工智能粉饰'趋势——将出于财务动机的裁员归结于未来的人工智能部署。"

布鲁金斯学会高级研究员莫莉·金德指出，将裁员归因于人工智能是"非常迎合投资者的说辞"，毕竟另一种解释可能意味着承认"企业运营不善"。

英文来源：

How many of the companies with recent layoffs are truly adapting their workforces to the efficiencies and challenges of artificial intelligence? And how many of them were just using AI as an excuse to cover other problems?
That’s the question posed by a New York Times article on the trend of “AI-washing,” where companies will cite AI as the reason for layoffs that might actually be caused by other factors, like over-hiring during the pandemic.
AI was the stated reason for more than 50,000 layoffs in 2025, with Amazon and Pinterest among the tech companies who blamed the technology for recent cuts.
But a Forrester report published in January argued, “Many companies announcing A.I.-related layoffs do not have mature, vetted A.I. applications ready to fill those roles, highlighting a trend of ‘A.I.-washing’ — attributing financially motivated cuts to future A.I. implementation.”
Molly Kinder, a senior research fellow at the Brookings Institute, noted that saying layoffs were caused by AI is a “very investor-friendly message,” especially when the alternative might mean admitting, “The business is ailing.”