内容来源：https://techcrunch.com/2026/02/04/sam-altman-got-exceptionally-testy-over-claude-super-bowl-ads/

内容总结：

近日，人工智能公司Anthropic在超级碗期间发布的一则广告引发行业热议。该广告以“背叛”一词开场，讽刺竞争对手OpenAI计划在免费版ChatGPT中引入广告的举措。广告中，一名男子向聊天机器人咨询如何与母亲沟通，机器人却突兀地推荐虚构的“美洲狮约会网站”，以此影射AI对话可能被广告干扰。

这则广告直指OpenAI此前宣布将在ChatGPT免费版测试广告的决策。OpenAI首席执行官萨姆·阿尔特曼随即在社交媒体发表长篇回应，指责Anthropic的广告描述“不诚实”，并称其产品“专为富人服务”，更批评对方试图“控制用户使用AI的方式”，甚至使用了“威权主义”等激烈措辞。

事实上，两家公司在商业模式上存在明显差异：Anthropic强调其聊天机器人Claude不会植入广告，而OpenAI则坚持未来投放的广告将明确标识、不影响对话质量，且会根据对话内容进行相关推荐。目前，ChatGPT仍以巨大优势占据最受欢迎聊天机器人宝座，其免费服务依靠广告支撑的商业模式能否被用户接受，尚待市场检验。

行业观察人士指出，此次争议折射出AI商业化道路上的核心矛盾：如何平衡普惠服务、用户体验与可持续发展。随着AI技术加速落地，科技公司之间的竞争已从技术研发延伸至商业模式与伦理价值观的碰撞。

中文翻译：

人工智能实验室Anthropic在周三发布了四条广告，其中一条超级碗广告以屏幕上赫然闪现的"背叛"二字开场。镜头转向一名男子，他正诚恳地向一个聊天机器人（显然意在影射ChatGPT）请教如何与母亲沟通。这个由金发女郎扮演的机器人给出了些老生常谈的建议：先从倾听开始，试试一起散步！随后话锋一转，竟开始推销虚构的（但愿如此！）熟女交友网站"金色邂逅"。广告结尾处，Anthropic宣称：虽然广告将涌入AI领域，但绝不会出现在自家聊天机器人Claude中。

另一则广告描绘了身形单薄的青年寻求练就六块腹肌的建议。当他报出身高、年龄和体重后，机器人竟向他推送了增高鞋垫广告。

这些广告巧妙瞄准了OpenAI的用户群体——此前该公司刚宣布将在ChatGPT免费版引入广告，立即引发轩然大波。媒体纷纷以Anthropic"嘲讽"、"抨击"、"碾压"OpenAI为标题报道。

广告诙谐到连萨姆·奥特曼都在X平台上承认自己被逗笑，但其文字间透出的并非真正的愉悦。这位OpenAI掌门人随后发布长篇檄文，痛斥竞争对手"缺乏诚信"且"专制独裁"。

奥特曼在文中解释，推出广告支持层是为了分担为数百万用户提供免费ChatGPT的成本压力。目前ChatGPT仍以显著优势稳居最受欢迎聊天机器人宝座。

但他坚称广告内容"具有欺骗性"，暗示ChatGPT会扭曲对话强行植入广告（甚至可能推广低俗产品）。"我们绝不会采用Anthropic描绘的广告形式，"奥特曼在社交媒体写道，"我们没那么愚蠢，深知用户会抵制这种做法。"

2026年TechCrunch创始人峰会门票开售
6月23日波士顿，1100余位创始人将齐聚2026年TechCrunch创始人峰会，全天聚焦增长战略、执行落地与实战扩张。向塑造行业的创始人与投资者取经，与同处成长阶段的伙伴建立联结，带走立即可行的实战策略。
单人票立减300美元，4人及以上团队票享七折优惠。

诚然，OpenAI承诺广告将独立标注且绝不干扰对话，但公司同时承认正测试"对话关联广告"——而这正是Anthropic广告指控的核心。正如OpenAI博客所述："我们计划在ChatGPT回复底部测试广告，这些广告将基于当前对话内容推荐相关赞助产品或服务。"

奥特曼随后对竞争对手提出多项同样值得商榷的指控："Anthropic向富人提供昂贵产品，而我们坚信必须让数十亿无力支付订阅费的用户用上AI。"但Claude同样提供免费服务，其订阅层级分别为0美元、17美元、100美元和200美元，与ChatGPT的0美元、8美元、20美元、200美元定价体系可谓旗鼓相当。

奥特曼还指控"Anthropic企图控制AI应用方向"，称其禁止OpenAI等"不喜欢的公司"使用Claude代码，并规范用户AI使用范围。确实，Anthropic自创立起就主打"负责任AI"理念——这家由两位OpenAI前成员创建的公司，正是基于在原公司工作时对AI安全性的担忧而诞生。

两家公司都制定了使用政策、安全护栏并探讨AI安全。尽管OpenAI允许ChatGPT生成情色内容而Anthropic禁止，但前者同样屏蔽某些内容（尤其在心理健康领域）。然而奥特曼将"Anthropic指手画脚"的论点推向极端，直接扣上"专制"帽子："单靠一家专制公司无法实现目标，更别提其他明显风险。这是条黑暗之路。"

用"专制"一词抨击一则戏谑的超级碗广告至少是措辞失当，在当前全球多地抗议者遭政府武力镇压的地缘政治环境下尤显不合时宜。商业竞争历来不乏广告攻防，但显然Anthropic这次击中了要害。

英文来源：

Anthropic’s Super Bowl commercial, one of four ads the AI lab dropped on Wednesday, begins with the word “BETRAYAL” splashed boldly across the screen. The camera pans to a man earnestly asking a chatbot (obviously intended to depict ChatGPT) for advice on how to talk to his mom.
The bot, portrayed by a blonde woman, offers some classic bits of advice. Start by listening. Try a nature walk! And then twists into an ad for a fictitious (we hope!) cougar-dating site called Golden Encounters. Anthropic finishes the spot by saying that while ads are coming to AI, they won’t be coming to its own chatbot, Claude.
Another commercial features a slight young man looking for advice on building a six pack. After offering his height, age, and weight, the bot serves him an ad for height-boosting insoles.
The Anthropic commercials are cleverly aimed at OpenAI’s users, after that company’s recent announcement that ads will be coming to ChatGPT’s free tier. And they caused an immediate stir, spawning headlines that Anthropic “mocks,” “skewers,” and “dunks on” OpenAI.
They are funny enough that even Sam Altman admitted on X that he laughed at them. But he clearly didn’t really find them funny. They inspired him to write a novella-sized rant that devolved into calling his rival “dishonest” and “authoritarian.”
In that post, Altman explains that an ad-supported tier is intended to shoulder the burden of offering free ChatGPT to many of its millions of users. ChatGPT is still the most popular chatbot by a large margin.
But the OpenAI CEO insisted the ads were “dishonest” in implying that ChatGPT will twist a conversation to insert an ad (and possibly for an off-color product, to boot).”We would obviously never run ads in the way Anthropic depicts them,” Altman wrote in the social media post. “We are not stupid and we know our users would reject that.”
TechCrunch Founder Summit 2026: Tickets Live
On June 23 in Boston, more than 1,100 founders come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Save up to $300 on your pass or save up to 30% with group tickets for teams of four or more.
TechCrunch Founder Summit: Tickets Live
On June 23 in Boston, more than 1,100 founders come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Save up to $300 on your pass or save up to 30% with group tickets for teams of four or more.
Indeed, OpenAI has promised ads will be separate, labeled, and will never influence a chat. But the company has also said it is planning on making them conversation-specific — which is the central allegation of Anthropic’s ads. As OpenAI explained on its blog, “We plan to test ads at the bottom of answers in ChatGPT when there’s a relevant sponsored product or service based on your current conversation.”
Altman then went on to fling some equally questionable assertions at his rival. “Anthropic serves an expensive product to rich people,” he wrote. “We also feel strongly that we need to bring AI to billions of people who can’t pay for subscriptions.”
But Claude has a free chat tier, too, with subscriptions at $0, $17, $100, and $200. ChatGPT’s tiers are $0, $8, $20, and $200. One could argue the subscription tiers are fairly equivalent.
Altman also alleged in his post that “Anthropic wants to control what people do with AI.” He argues it blocks usage of Claude Code from “companies they don’t like,” like OpenAI, and said Anthropic tells people what they can and can’t use AI for.
True, Anthropic’s whole marketing deal since day one has been “responsible AI.” The company was founded by two former OpenAI alums, after all, who claimed they grew alarmed about AI safety when they worked there.
Still, both chatbot companies have usage policies, AI guardrails, and talk about AI safety. And while OpenAI allows ChatGPT to be used for erotica while Anthropic does not, OpenAI, like Anthropic, has determined that some content should be blocked, particularly in regards to mental health.
Yet Altman took this Anthropic-tells-you-what-to-do argument to an extreme level when he accused Anthropic of being “authoritarian.”
“One authoritarian company won’t get us there on their own, to say nothing of the other obvious risks. It is a dark path,” he wrote.
Using “authoritarian” in a rant over a cheeky Super Bowl ad is misplaced, at best. It’s particularly tactless when considering the current geopolitical environment in which protesters around the world have been killed by agents of their own government. While business rivals have been duking it out in ads since the beginning of time, clearly Anthropic hit a nerve.