内容来源：https://www.geekwire.com/2026/report-amazon-is-making-another-phone-this-time-for-the-ai-era/

内容总结：

亚马逊被曝正秘密研发新款智能手机，内部代号"变形金刚"。据路透社报道，该项目由公司设备与服务部门下属的"零一"团队主导，该成立约一年的团队专攻突破性硬件研发，由前微软高管、Xbox和Zune项目核心人物J·阿勒德领衔。

据悉，新手机定位为AI驱动的个性化移动设备，深度整合Alexa语音助手，旨在串联亚马逊电商、Prime视频音乐及Grubhub外卖等生态服务。消息人士透露，其核心策略是通过强化AI功能，探索绕传统应用商店的交互模式。

这并非亚马逊首次涉足手机领域。2014年，该公司在贝索斯主导下推出Fire Phone，配备裸眼3D显示和图像识别功能，但因定制系统应用匮乏、3D功能耗电发热、市场反响冷淡而折戟。该机型上市14个月后停售，导致1.7亿美元资产减记。

此次研发被视作战略调整。路透社称亚马逊同步探索两种方案：常规智能手机与主打"防沉迷"的简约版设备。Alexa虽深度集成，但可能不作为主操作系统。目前项目尚未与运营商接洽，具体时间表与预算也未确定。

亚马逊对相关问询不予置评。有内部人士透露，该项目仍存在被终止的可能性。

中文翻译：

亚马逊正在研发另一款手机。
路透社今晨的报道令人震惊，称该公司正在其设备与服务部门内部开发一款代号为"变形金刚"的新智能手机。
据报道，该项目由一个名为"零一"的内部团队负责。该团队成立仅一年，其使命是打造"突破性"设备，由前微软高管J·阿拉德领导，他曾主导Xbox和Zune的开发工作。
科技媒体GeekWire早在2024年10月就曾报道阿拉德加入亚马逊的消息，他在另一位微软老将帕诺斯·帕奈麾下工作，后者负责亚马逊更广泛的设备与服务业务。
据路透社报道，这款手机被设想为一款人工智能驱动的移动个性化设备，可与Alexa同步，并作为连接亚马逊生态系统的持久纽带，涵盖购物、Prime视频、Prime音乐以及通过Grubhub等合作伙伴提供的送餐服务。
消息人士称，该产品的核心重点是整合人工智能功能，可能绕开标准应用商店模式。
当然，这并非亚马逊首次尝试进军智能手机市场。2014年该公司在杰夫·贝索斯直接监督下推出了Fire Phone，配备了3D显示系统和物体识别视觉技术等特色功能。
但该产品最终惨败。其专属的Fire OS系统缺乏热门应用，多摄像头3D功能耗电严重且导致设备过热，消费者也兴趣寥寥。亚马逊不得不将售价从649美元骤降至159美元，在上市14个月后停产该产品，并计提了1.7亿美元资产减值。
此次亚马逊似乎采取了不同策略。据路透社报道，该公司既探索了传统智能手机方案，也研究了功能精简的版本，旨在对抗屏幕成瘾问题。
报道指出，Alexa将成为用户体验的核心，但不一定作为手机主要操作系统。目前亚马逊尚未开始与无线运营商洽谈合作，项目时间表和预算也尚未确定。
亚马逊在回应GeekWire问询时拒绝置评。
消息人士向路透社透露，该项目仍存在被取消的可能性。

英文来源：

Amazon is working on another phone.
That’s the jaw-dropper from Reuters this morning, reporting that the company is developing a new smartphone codenamed “Transformer” within its devices and services unit.
The project is reportedly led by an internal team known as ZeroOne, a year-old group whose mandate is to create “breakthrough” gadgets, headed by J Allard, a former Microsoft executive known for his work on Xbox and Zune.
GeekWire first reported on Allard joining Amazon back in October 2024, working under another Microsoft veteran, Panos Panay, who leads Amazon’s broader devices and services organization.
The phone is envisioned as an AI-driven mobile personalization device that syncs with Alexa and serves as a persistent connection to Amazon’s ecosystem, including shopping, Prime Video, Prime Music, and food delivery through partners like Grubhub, according to the report.
A key focus is integrating AI capabilities, potentially sidestepping or bypassing standard app marketplaces, according to the sources cited by Reuters.
Of course, it’s not the first time Amazon has tried to crack the smartphone market. The company launched the Fire Phone in 2014 under the direct oversight of Jeff Bezos, packaging it with features like aa 3D display system and vision technology for identifying objects.
It flopped. The proprietary Fire OS lacked popular apps, the multi-camera 3D feature drained the battery and caused overheating, and consumers weren’t interested. Amazon slashed the price from $649 to $159, killed the phone after 14 months, and took a $170 million writedown.
This time, Amazon appears to be taking a different approach. According to Reuters, the company has explored both a conventional smartphone and a stripped-down device with limited features, aimed at countering screen addiction.
Alexa would be central to the experience but wouldn’t necessarily serve as the phone’s main operating system, Reuters reported. The company hasn’t started talks with wireless carriers yet, and the project’s timeline and budget remain undefined, according to the report.
Amazon declined to comment in response to GeekWire’s inquiry.
Sources told Reuters the project could still be canceled.