Meta发布新款智能眼镜：配备显示屏和腕带控制器
内容总结：
在近日召开的Meta Connect 2025开发者大会上，首席执行官马克·扎克伯格正式发布了新一代智能眼镜产品Meta Ray-Ban Display。这款与雷朋合作打造的智能眼镜将于9月30日正式上市，售价799美元。
新品最显著的特征是在右镜片嵌入了微型显示屏，可显示应用程序、通知及导航信息。用户可通过名为"Meta神经腕带"的智能手环进行手势操控，该设备支持识别细微手部动作，续航达18小时并具备防水功能。其核心技术采用肌电信号（EMG）传感，能捕捉大脑与手部间传递的生物电信号。
这是Meta在智能穿戴设备领域的重要布局。相较于去年展示的增强现实概念眼镜Orion，本次推出的产品虽功能相对基础，但具备量产上市条件。分析指出，这是Meta摆脱对谷歌、苹果硬件依赖的战略举措——通过内置AI助手、摄像头及麦克风系统，用户可直接接入社交媒体应用，实现信息查询、实时翻译等功能。
尽管业内预计苹果和谷歌未来将推出能与自家操作系统深度整合的智能眼镜，但Meta选择以"先发上市"策略抢占市场。据悉，其前代产品雷朋Meta智能眼镜已通过与EssilorLuxottica的合作实现数百万销量。目前这款新产品能否在巨头环伺的智能穿戴赛道脱颖而出，仍有待市场检验。
中文翻译：
Meta于周三发布了一款新型雷朋智能眼镜，其右镜片内置显示屏可显示应用通知和导航信息。这款智能眼镜通过名为"Meta神经腕带"的装置进行手势控制——该腕带能识别精细手部动作，与去年Connect大会 Orion演示项目中亮相的属同款技术。
首席执行官马克·扎克伯格在年度开发者大会Meta Connect 2025现场发布了名为"Meta雷朋智能显示眼镜"的新品。与Orion不同，扎克伯格表示这款产品将于9月30日起正式发售，售价799美元，消费者可在数周内购买到实物。
这是Meta为推出能处理多数智能手机任务的消费级智能眼镜做出的最新尝试。多年来Meta始终被迫通过竞争对手（即谷歌和苹果）的设备触达用户。尽管已在虚拟现实头显领域投入数十亿美元，但AI智能眼镜目前似乎已成为Meta通过自有硬件连接用户的最可行路径。
基于初代雷朋Meta智能眼镜的成功基础（该产品与眼镜合作伙伴依视路陆逊梯卡已售出数百万副），新款Meta雷朋智能显示眼镜同样搭载机载AI助手、摄像头、扬声器和麦克风，支持用户连接云端访问互联网和社交媒体应用。
Meta表示新增显示屏将显著扩展智能眼镜的功能边界，用户可显示Instagram、WhatsApp和Facebook等应用界面，还能查看导航路线和实时翻译内容。
配套的神经腕带外形类似Fitbit但无屏幕，允许用户通过微小手势操作应用。扎克伯格现场透露该设备续航达18小时且具备防水功能。该装置采用肌电信号（EMG）技术捕捉用户做手势时大脑与手部间传递的神经信号，Meta押注这项交互技术将成为设备控制的新范式。
（广告段落保留原文宣传语气）
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本周初，Meta新款智能眼镜的演示视频曾遭泄露。CNBC和彭博社此前报道称，这款内部代号"超新星"的产品将在本届Connect大会亮相。
值得注意的是，Meta雷朋显示眼镜的性能远逊于2024年Connect大会展示的Orion智能眼镜——后者配备增强现实镜片和眼球追踪功能，而新款仅采用基础显示技术。Meta可能还需数年时间才能正式发售Orion产品。
尽管如此，Meta仍希望通过率先推出实体产品赢得智能眼镜竞赛。然而谷歌和苹果很可能在未来数年内发布自有智能眼镜，这些设备无疑将深度整合至各家操作系统，从而形成对Meta的显著竞争优势。
英文来源：
Meta on Wednesday unveiled a new pair of Ray-Ban branded smart glasses with a built-in display for apps, alerts, and directions on the right lens. The smart glasses are controlled by a wristband that picks up on subtle hand gestures, called Meta Neural Band, the same one it unveiled at last year’s Connect as part of its Orion demo.
CEO Mark Zuckerberg announced the new product, called Meta Ray-Ban Display, onstage at the company’s annual developer conference, Meta Connect 2025. Unlike Orion, Zuckerberg says this is a product that people can buy in a couple of weeks, starting September 30, and they’ll cost $799.
This is Meta’s latest attempt to ship a pair of consumer smart glasses that can handle many of the tasks users traditionally do on a smartphone. For years, Meta has been forced to reach users through its competitors’ devices, namely those sold by Google and Apple. While Meta has invested billions in virtual reality headsets, AI-powered smart glasses now seem like the most promising way for the company to connect with users on its own hardware.
With the Meta Ray-Ban Display, Meta aims to build off the success of its original Ray-Ban Meta smart glasses, which the company has sold millions of pairs of with its eyewear partner, EssilorLuxottica. Much like Ray-Ban Meta, the Meta Ray-Ban Display comes equipped with an on-board AI assistant, as well as cameras, speakers, and microphones. The glasses let users connect to the cloud to access the internet and social media apps.
Meta says the display enables users to do much more with their smart glasses. Users are capable of displaying Meta apps like Instagram, WhatsApp, and Facebook. Users can also view directions and see live translations in the smart glasses’ display.
The Neural Band that ships alongside the device looks similar to a Fitbit, but without a screen, and allows users to navigate apps with small hand movements. Zuckerberg said onstage that the Meta Neural Band has 18 hours of battery life and is water resistant.
The device uses electromyography (EMG) to pick up on signals sent between your brain and your hand when performing a gesture. Meta is betting this interface will be a new way users can control their devices.
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Earlier this week, a video leaked of Meta’s latest smart glasses. CNBC and Bloomberg previously reported that the smart glasses, which were internally codenamed Hypernova, would be unveiled at this year’s Connect conference.
It’s worth noting that Meta Ray-Ban Display are far less capable than the Orion smart glasses Meta showed off at Connect 2024. That device featured augmented reality lenses and eye tracking, while this pair uses a much simpler display. It may be years before Meta ever sells Orion.
Still, Meta is hoping it can win the smart glasses race by being first to market with a real product. However, it seems likely that Google and Apple will launch smart glasses of their own in the years to come. Those devices will undoubtedly be able to integrate into Google and Apple’s respective operating systems, giving them a significant leg up over Meta.